Baidu, Inc. (NASDAQ:BIDU) Stock Has Consensus Price Target of $149.33 According to Brokerages

Key Points

• Analysts have a consensus “Hold” rating on Baidu, with 12 buys, 3 holds and 4 sells among 19 firms. The average 12-month price target is $149.33, though several brokerages recently lowered their targets.
• Baidu shares opened at $80.50, near their 52-week low of $79.65, and remain well below their 50-day and 200-day moving averages, reflecting weak market momentum and concerns about declining search and advertising revenue.
• Legal and fundamental risks are weighing on sentiment: a securities class action alleges Baidu understated the impact of weakening advertising revenue relative to its AI business, while analysts view any potential short-term rebound as speculative.

Shares of Baidu, Inc. (NASDAQ:BIDU - Get Free Report) have earned an average rating of "Hold" from the nineteen research firms that are currently covering the stock, Marketbeat.com reports. Four analysts have rated the stock with a sell rating, three have issued a hold rating and twelve have issued a buy rating on the company. The average 1 year price target among brokers that have updated their coverage on the stock in the last year is $149.33.

BIDU has been the topic of several research reports. Bank of America cut their target price on Baidu from $180.00 to $165.00 and set a "buy" rating on the stock in a research report on Tuesday, July 14th. JPMorgan Chase & Co. lowered their price target on Baidu from $230.00 to $205.00 and set an "overweight" rating for the company in a research report on Friday, July 17th. Susquehanna dropped their price target on Baidu from $140.00 to $105.00 and set a "neutral" rating for the company in a research note on Friday, August 28th. Zacks Research lowered Baidu from a "hold" rating to a "strong sell" rating in a research note on Monday, July 20th. Finally, Weiss Ratings restated a "sell (d)" rating on shares of Baidu in a report on Thursday, August 13th.

Baidu News Roundup

Here are the key news stories impacting Baidu this week:

• Positive Sentiment: Some Wall Street analysts maintain bullish views on Baidu, which could provide limited support if investors focus on the company’s AI initiatives and valuation rather than the litigation. However, analyst recommendations are not guaranteed to be reliable buy signals. Is It Worth Investing in Baidu Inc. Based on Wall Street's Bullish Views?
• Neutral Sentiment: Technical commentary suggests a possible short-term rebound after the steep decline, including a potential “dead-cat bounce,” but this would be speculative and would not necessarily signal a fundamental recovery. How a Possible Dead-Cat Bounce May Trigger an Options Payout
• Negative Sentiment: Multiple law firms publicized a securities class action covering investors who purchased Baidu securities from November 18, 2025, through August 17, 2026. The complaints allege Baidu’s reporting emphasized an unaudited “Core AI-powered Business” while failing to warn that declining advertising revenue could outpace AI-related growth. The allegations have not been proven, but the legal uncertainty and potential financial or reputational costs are weighing on sentiment. Investors have until November 13, 2026, to seek lead-plaintiff status. BIDU Shareholder Alert and Class Action Allegations
• Negative Sentiment: The stock’s fresh 52-week low reinforces the market’s bearish technical momentum. With shares substantially below longer-term moving averages, investors appear concerned that Baidu’s AI growth will take time to compensate for weakness in its core search and advertising business. Baidu at a New 52-Week Low

Institutional Trading of Baidu

Institutional investors and hedge funds have recently bought and sold shares of the business. TD Waterhouse Canada Inc. grew its stake in shares of Baidu by 108.6% in the third quarter. TD Waterhouse Canada Inc. now owns 1,414 shares of the information services provider's stock valued at $121,000 after buying an additional 736 shares in the last quarter. Elevated Private Wealth LLC lifted its position in Baidu by 6.1% during the 3rd quarter. Elevated Private Wealth LLC now owns 7,035 shares of the information services provider's stock worth $611,000 after acquiring an additional 402 shares in the last quarter. Ridgewood Investments LLC lifted its position in Baidu by 34.5% during the 3rd quarter. Ridgewood Investments LLC now owns 9,552 shares of the information services provider's stock worth $830,000 after acquiring an additional 2,452 shares in the last quarter. CX Institutional lifted its position in Baidu by 193.9% during the 3rd quarter. CX Institutional now owns 1,749 shares of the information services provider's stock worth $152,000 after acquiring an additional 1,154 shares in the last quarter. Finally, Parrish Capital LLC boosted its holdings in Baidu by 39.0% in the 3rd quarter. Parrish Capital LLC now owns 10,820 shares of the information services provider's stock worth $940,000 after acquiring an additional 3,036 shares during the period.

Baidu Stock Performance

Shares of BIDU stock opened at $80.50 on Wednesday. The company has a debt-to-equity ratio of 0.28, a quick ratio of 2.33 and a current ratio of 2.33. The firm has a market capitalization of $27.39 billion, a price-to-earnings ratio of -38.15, a price-to-earnings-growth ratio of 3.52 and a beta of 0.59. Baidu has a one year low of $79.65 and a one year high of $165.30. The company has a 50 day moving average price of $90.75 and a 200 day moving average price of $109.31.

Baidu Company Profile

Baidu, Inc NASDAQ: BIDU is a Chinese internet and artificial intelligence company founded in 2000 by Robin Li and Eric Xu. The company began as an internet search provider and has expanded into a broad technology platform serving consumers, businesses and public-sector organizations.

Baidu's consumer products include its search engine, Baidu App, Baidu Baike, Baidu Maps, Baidu Tieba and Baidu Wenku. Its business services include online advertising, cloud computing and AI Cloud offerings.

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