DICK'S Sporting Goods, Inc. (NYSE:DKS) Given Average Recommendation of "Hold" by Brokerages

Key Points

• Analyst sentiment is mixed: Twenty-two brokerages give DICK’S Sporting Goods a consensus “Hold” rating, with 12 buys, eight holds and two sells. The average 12-month price target is $170.22, above the reported $139.33 share price.
• Recent results and outlook weakened: DICK’S missed quarterly earnings and revenue estimates, while promotional activity, higher costs and Foot Locker weakness pressured profitability and led to lower price targets and reduced 2026 profit guidance.
• Insiders are buying despite the selloff: Directors purchased shares recently, including combined quarterly insider purchases of 29,563 shares valued at roughly $3.84 million. The company also maintains a $5.00 annualized dividend, yielding about 3.6%.

DICK'S Sporting Goods, Inc. (NYSE:DKS - Get Free Report) has earned a consensus rating of "Hold" from the twenty-two research firms that are currently covering the company, MarketBeat Ratings reports. Two investment analysts have rated the stock with a sell recommendation, eight have given a hold recommendation and twelve have assigned a buy recommendation to the company. The average 1-year price target among brokers that have updated their coverage on the stock in the last year is $170.2158.

Several equities research analysts recently weighed in on the stock. BTIG Research dropped their price objective on shares of DICK'S Sporting Goods from $300.00 to $180.00 and set a "buy" rating on the stock in a research note on Wednesday, August 26th. DA Davidson lowered their target price on DICK'S Sporting Goods from $260.00 to $205.00 and set a "buy" rating for the company in a report on Wednesday, August 26th. KGI Securities cut DICK'S Sporting Goods from an "outperform" rating to a "neutral" rating and set a $135.10 price target on the stock. in a research report on Wednesday, August 26th. Truist Financial lowered DICK'S Sporting Goods from a "buy" rating to a "hold" rating and dropped their target price for the stock from $270.00 to $135.00 in a research report on Wednesday, August 26th. Finally, Oppenheimer cut their target price on DICK'S Sporting Goods from $270.00 to $150.00 and set an "outperform" rating on the stock in a research note on Wednesday, August 26th.

Key Stories Impacting DICK'S Sporting Goods

Here are the key news stories impacting DICK'S Sporting Goods this week:

• Positive Sentiment: Director William Colombo purchased 913 DKS shares for approximately $121,600, increasing his direct ownership to 181,000 shares. Recent insider buying may signal that company directors view the selloff as an attractive entry point. DICK'S Sporting Goods Director Acquires 913 Shares of Stock
• Neutral Sentiment: DKS now trades at a materially lower valuation and offers an annualized dividend of $5.00 per share, or roughly a 3.6% yield based on the provided price. However, analysts remain divided, with a consensus “Hold” rating and an average price target of $170.22. Dick’s Sporting Goods Stock Just Crashed 31%
• Negative Sentiment: DICK’S reduced its 2026 profit outlook as Foot Locker weakness, promotional activity and higher costs outweighed strong sales growth in its core operations. The company’s latest quarterly earnings also missed analyst expectations, increasing concerns about integration execution and profitability. DKS Cuts 2026 Profit Outlook
• Negative Sentiment: Multiple law firms, including Kaplan Fox, Block & Leviton, Bleichmar Fonti & Auld, Kirby McInerney and Pomerantz, announced investigations into potential securities-law violations. The inquiries reportedly focus on whether DICK’S adequately disclosed inventory, discounting and Foot Locker-related profit risks. These notices are investor-solicitation announcements and do not establish wrongdoing, but they add legal and reputational overhang. Kaplan Fox Securities Investigation
• Negative Sentiment: Zacks Research downgraded DKS to “strong sell,” while technical coverage flagged a bearish “death cross” pattern, reinforcing negative momentum and investor caution. DKS Death Cross Analysis

Insider Activity

In other DICK'S Sporting Goods news, Director William J. Colombo acquired 913 shares of DICK'S Sporting Goods stock in a transaction dated Tuesday, September 1st. The stock was acquired at an average cost of $133.19 per share, for a total transaction of $121,602.47. Following the completion of the transaction, the director owned 181,000 shares in the company, valued at approximately $24,107,390. This represents a 0.51% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website. Also, Director Sandeep Mathrani acquired 1,550 shares of the firm's stock in a transaction that occurred on Wednesday, August 26th. The stock was acquired at an average cost of $128.89 per share, with a total value of $199,779.50. Following the completion of the acquisition, the director directly owned 11,136 shares in the company, valued at approximately $1,435,319.04. This represents a 16.17% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. In the last quarter, insiders have bought 29,563 shares of company stock valued at $3,843,882. 28.91% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the business. Senator Investment Group LP bought a new position in DICK'S Sporting Goods in the 2nd quarter valued at $45,362,000. The Manufacturers Life Insurance Company bought a new position in DICK'S Sporting Goods in the second quarter valued at approximately $11,466,000. Connor Clark & Lunn Investment Management Ltd. bought a new stake in DICK'S Sporting Goods in the second quarter valued at about $18,448,000. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC raised its position in shares of DICK'S Sporting Goods by 5.9% in the 2nd quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 369,928 shares of the sporting goods retailer's stock valued at $83,903,000 after acquiring an additional 20,503 shares during the period. Finally, Montanova Capital LLC acquired a new stake in DICK'S Sporting Goods in the second quarter worth $34,321,000. Institutional investors and hedge funds own 89.83% of the company's stock.

DICK'S Sporting Goods Price Performance

DKS opened at $139.33 on Friday. The company has a quick ratio of 0.36, a current ratio of 1.49 and a debt-to-equity ratio of 0.33. DICK'S Sporting Goods has a 52-week low of $120.40 and a 52-week high of $244.38. The company has a 50 day moving average of $195.17 and a two-hundred day moving average of $206.79. The company has a market cap of $12.47 billion, a P/E ratio of 14.97, a P/E/G ratio of 1.61 and a beta of 1.11.

DICK'S Sporting Goods (NYSE:DKS - Get Free Report) last posted its earnings results on Tuesday, August 25th. The sporting goods retailer reported $3.53 earnings per share for the quarter, missing the consensus estimate of $3.74 by ($0.21). DICK'S Sporting Goods had a net margin of 3.97% and a return on equity of 19.21%. The business had revenue of $5.59 billion for the quarter, compared to analyst estimates of $5.64 billion. During the same quarter in the previous year, the firm posted $4.38 EPS. The business's revenue was up 53.2% compared to the same quarter last year. DICK'S Sporting Goods has set its FY 2026 guidance at 11.000-12.000 EPS. On average, analysts expect that DICK'S Sporting Goods will post 11.73 earnings per share for the current year.

DICK'S Sporting Goods Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Friday, September 25th. Investors of record on Friday, September 11th will be issued a $1.25 dividend. This represents a $5.00 dividend on an annualized basis and a dividend yield of 3.6%. The ex-dividend date of this dividend is Friday, September 11th. DICK'S Sporting Goods's dividend payout ratio (DPR) is 53.71%.

About DICK'S Sporting Goods

DICK'S Sporting Goods is a leading U.S.-based sporting goods retailer that sells a broad range of sports equipment, apparel, footwear and outdoor gear. The company operates an omnichannel business combining physical stores with digital sales, offering products for team sports, fitness, hunting and fishing, golf, and general active lifestyle categories. In addition to its flagship DICK'S stores, the company operates specialty formats such as Golf Galaxy and branded service offerings including team-sports sales and custom equipment solutions.

The company traces its roots to a single sporting goods outlet founded in 1948 and has since grown into a national retail chain serving customers across the United States.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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