Zebra Technologies Corporation (NASDAQ:ZBRA) Receives Average Rating of "Moderate Buy" from Brokerages

Key Points

• Zebra Technologies has a “Moderate Buy” consensus rating from 13 analysts, with nine buys, three holds and one strong buy. The average 12-month price target is $381, above the reported share price of $353.55.
• The company exceeded quarterly expectations, reporting $6.35 in earnings per share versus the $4.36 consensus estimate and revenue of $1.56 billion versus $1.50 billion expected. Revenue increased 20.4% year over year, while management issued third-quarter and full-year 2026 EPS guidance.
• Institutional investors own 91.03% of Zebra’s shares, while corporate insiders own 0.91%; two insiders recently sold a combined 4,000 shares. The stock has traded between $199.05 and $386.23 over the past year.

Shares of Zebra Technologies Corporation (NASDAQ:ZBRA - Get Free Report) have been given a consensus recommendation of "Moderate Buy" by the thirteen research firms that are currently covering the company, Marketbeat reports. Three research analysts have rated the stock with a hold rating, nine have assigned a buy rating and one has issued a strong buy rating on the company. The average 1-year price objective among brokers that have issued a report on the stock in the last year is $381.00.

ZBRA has been the topic of a number of research reports. Weiss Ratings raised shares of Zebra Technologies from a "hold (c-)" rating to a "hold (c)" rating in a research note on Friday, July 17th. TD Cowen raised their price objective on Zebra Technologies from $400.00 to $450.00 and gave the stock a "buy" rating in a research report on Wednesday, August 5th. KeyCorp lifted their price target on shares of Zebra Technologies from $305.00 to $430.00 and gave the company an "overweight" rating in a research report on Wednesday, August 5th. Citigroup boosted their price target on shares of Zebra Technologies from $306.00 to $396.00 and gave the company a "neutral" rating in a research note on Wednesday, August 5th. Finally, Barclays raised their price target on Zebra Technologies from $346.00 to $410.00 and gave the stock an "overweight" rating in a research report on Wednesday, August 5th.

Insiders Place Their Bets

In related news, Director Linda Connly sold 500 shares of Zebra Technologies stock in a transaction on Monday, August 10th. The stock was sold at an average price of $377.68, for a total value of $188,840.00. Following the completion of the transaction, the director directly owned 3,708 shares in the company, valued at approximately $1,400,437.44. This trade represents a 11.88% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Michael Cho sold 3,500 shares of the company's stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $375.20, for a total value of $1,313,200.00. Following the sale, the insider owned 5,170 shares in the company, valued at approximately $1,939,784. This trade represents a 40.37% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 0.91% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several large investors have recently modified their holdings of ZBRA. NewEdge Advisors LLC boosted its holdings in Zebra Technologies by 39.9% in the first quarter. NewEdge Advisors LLC now owns 1,318 shares of the industrial products company's stock valued at $372,000 after acquiring an additional 376 shares during the last quarter. Caxton Associates LLP purchased a new position in Zebra Technologies in the first quarter valued at approximately $317,000. Empowered Funds LLC raised its holdings in Zebra Technologies by 7.2% in the first quarter. Empowered Funds LLC now owns 1,441 shares of the industrial products company's stock valued at $407,000 after buying an additional 97 shares during the period. Brown Advisory Inc. lifted its position in Zebra Technologies by 2.1% during the second quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company's stock valued at $551,000 after buying an additional 36 shares in the last quarter. Finally, Cresset Asset Management LLC lifted its position in Zebra Technologies by 19.4% during the second quarter. Cresset Asset Management LLC now owns 2,504 shares of the industrial products company's stock valued at $772,000 after buying an additional 407 shares in the last quarter. Institutional investors and hedge funds own 91.03% of the company's stock.

Zebra Technologies Stock Performance

Shares of ZBRA opened at $353.55 on Tuesday. The stock has a 50-day moving average of $306.46 and a two-hundred day moving average of $257.28. The stock has a market cap of $16.84 billion, a P/E ratio of 32.35 and a beta of 1.58. Zebra Technologies has a one year low of $199.05 and a one year high of $386.23. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.33 and a current ratio of 0.52.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last announced its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share for the quarter, topping the consensus estimate of $4.36 by $1.99. The company had revenue of $1.56 billion for the quarter, compared to the consensus estimate of $1.50 billion. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The firm's revenue for the quarter was up 20.4% compared to the same quarter last year. During the same period last year, the firm earned $3.61 EPS. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. As a group, research analysts predict that Zebra Technologies will post 17.22 EPS for the current year.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company's product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.

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