Criteo (NASDAQ: CRTO) is a global technology company specializing in performance marketing and commerce media. Founded in 2005 by Jean-Baptiste Rudelle, Romain Niccoli and Frédéric Montagnon, Criteo has built a reputation for delivering personalized digital advertising solutions that drive measurable consumer engagement. Leveraging a proprietary artificial intelligence engine, the company focuses on helping brands and retailers optimize their marketing spend by targeting high-value audiences across multiple channels.
The core of Criteo’s offering is its commerce media platform, which includes solutions for retargeting, dynamic display, sponsored product ads and audience targeting. By integrating first-party data with real-time bidding and machine learning algorithms, Criteo enables advertisers to serve relevant ads to consumers as they browse e-commerce websites, mobile apps and social media. Publishers benefit from Criteo’s demand-side relationships and predictive analytics, unlocking new monetization opportunities through programmatic advertising.
Headquartered in Paris, France, with major offices in New York, London, Singapore and Sydney, Criteo serves more than 20,000 advertisers and 3,000 publisher partners worldwide. Its global footprint spans North America, Europe, Asia-Pacific, Latin America and the Middle East, reflecting a diversified client base that includes leading retailers, travel companies, automotive brands and consumer packaged goods firms. By forging partnerships with major e-commerce platforms and data providers, the company continually enhances its targeting precision and campaign performance.
Under the leadership of CEO Megan Clarken, Criteo has renewed its focus on AI-driven commerce media, investing in product innovation and platform extensibility. The executive team emphasizes transparency, data privacy and scalable infrastructure to support long-term client success. As the digital advertising landscape evolves, Criteo continues to refine its suite of services—such as Retail Media, Customer Acquisition and Audience Match—to address shifting consumer behaviors and drive sustainable growth for brands and publishers alike.
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