DA Davidson Cuts Hasbro (NASDAQ:HAS) Price Target to $100.00

Key Points

• DA Davidson lowered its price target on Hasbro to $100 from $110 and maintained a neutral rating, implying only about a 5.2% upside from the prior close.
• Analysts are mixed but generally positive: the consensus price target is $113.07 with the majority of sell‑side ratings at Buy/Moderate Buy, while some firms have raised targets and others remain more cautious.
• Fundamentals and risks are mixed — Hasbro recently beat quarterly EPS and revenue estimates and reported strong preliminary Q1 performance, but a cybersecurity incident that delayed filings and sizable recent insider sales pose near‑term concerns.

Hasbro (NASDAQ:HAS - Get Free Report) had its price objective dropped by investment analysts at DA Davidson from $110.00 to $100.00 in a report issued on Friday,MarketScreener reports. The firm presently has a "neutral" rating on the stock. DA Davidson's price objective would indicate a potential upside of 5.17% from the company's previous close.

Several other analysts have also recently issued reports on the company. Weiss Ratings upgraded Hasbro from a "sell (d+)" rating to a "hold (c-)" rating in a research report on Tuesday, April 14th. Jefferies Financial Group increased their target price on Hasbro from $95.00 to $112.00 and gave the stock a "buy" rating in a research report on Friday, February 6th. The Goldman Sachs Group increased their target price on Hasbro from $88.00 to $114.00 and gave the stock a "buy" rating in a research report on Wednesday, February 11th. BNP Paribas Exane cut their target price on Hasbro from $118.00 to $115.00 and set an "outperform" rating for the company in a research report on Wednesday, April 1st. Finally, Wells Fargo & Company assumed coverage on Hasbro in a research report on Wednesday, March 11th. They set an "equal weight" rating and a $98.00 target price for the company. One investment analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating and four have given a Hold rating to the stock. According to MarketBeat, the stock has an average rating of "Moderate Buy" and a consensus price target of $113.07.

Hasbro Stock Performance

Hasbro stock traded down $1.50 during mid-day trading on Friday, reaching $95.08. 1,699,833 shares of the stock traded hands, compared to its average volume of 1,917,115. The stock has a market capitalization of $13.46 billion, a PE ratio of -40.46 and a beta of 0.55. The company has a debt-to-equity ratio of 4.89, a current ratio of 1.38 and a quick ratio of 1.24. Hasbro has a 12-month low of $59.85 and a 12-month high of $106.98. The business's 50-day moving average is $94.61 and its 200-day moving average is $86.91.

Hasbro (NASDAQ:HAS - Get Free Report) last posted its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 EPS for the quarter, beating analysts' consensus estimates of $0.99 by $0.52. The company had revenue of $1.45 billion during the quarter, compared to analysts' expectations of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.Hasbro's revenue for the quarter was up 31.3% compared to the same quarter last year. During the same quarter in the prior year, the business earned $0.46 earnings per share. As a group, sell-side analysts predict that Hasbro will post 5.67 EPS for the current fiscal year.

Insider Transactions at Hasbro

In related news, CFO Gina M. Goetter sold 12,429 shares of the stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $103.46, for a total transaction of $1,285,904.34. Following the completion of the transaction, the chief financial officer directly owned 68,221 shares of the company's stock, valued at approximately $7,058,144.66. This represents a 15.41% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Christian P. Cocks sold 196,411 shares of the stock in a transaction that occurred on Thursday, February 26th. The shares were sold at an average price of $100.33, for a total value of $19,705,915.63. Following the transaction, the chief executive officer directly owned 303,310 shares of the company's stock, valued at approximately $30,431,092.30. The trade was a 39.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 413,342 shares of company stock valued at $42,241,679 in the last ninety days. Corporate insiders own 0.85% of the company's stock.

Institutional Investors Weigh In On Hasbro

Several institutional investors have recently modified their holdings of HAS. Norges Bank bought a new stake in shares of Hasbro in the 4th quarter valued at approximately $147,748,000. Bank of America Corp DE lifted its stake in shares of Hasbro by 128.7% in the 2nd quarter. Bank of America Corp DE now owns 2,981,423 shares of the company's stock valued at $220,089,000 after purchasing an additional 1,677,962 shares during the last quarter. AQR Capital Management LLC lifted its stake in shares of Hasbro by 47.3% in the 4th quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company's stock valued at $357,286,000 after purchasing an additional 1,399,499 shares during the last quarter. Assenagon Asset Management S.A. lifted its stake in shares of Hasbro by 454.3% in the 1st quarter. Assenagon Asset Management S.A. now owns 727,407 shares of the company's stock valued at $68,085,000 after purchasing an additional 596,167 shares during the last quarter. Finally, Amundi lifted its stake in shares of Hasbro by 55.5% in the 4th quarter. Amundi now owns 1,403,288 shares of the company's stock valued at $115,070,000 after purchasing an additional 501,117 shares during the last quarter. 91.83% of the stock is owned by institutional investors.

Trending Headlines about Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Preliminary Q1 revenue and operating-profit growth exceeded Street estimates, led by strong demand for Magic: The Gathering; the company reiterated its 2026 outlook. Hasbro Announces Preliminary First-Quarter 2026 Financial Results
• Positive Sentiment: Major sell-side firms raised targets and kept overweight ratings (Morgan Stanley and JPMorgan increased price targets), signaling analyst confidence and adding upside potential. Morgan Stanley raises Hasbro PT JPMorgan raises Hasbro PT
• Neutral Sentiment: Coverage pieces highlight Hasbro as a momentum stock and point to favorable style scores for investors, supporting continued interest from growth/momentum strategies. Zacks: Hasbro momentum stock
• Neutral Sentiment: Company and press reports say the cyber incident has not hurt Magic: The Gathering deliveries, which helps mitigate operational concerns around the franchise. MarketWatch: deliveries unaffected
• Neutral Sentiment: Product news (e.g., new Transformers figures) keeps the portfolio fresh but is unlikely to move near-term results materially. GameRant: new Transformers figures
• Negative Sentiment: Hasbro delayed filing its full quarterly results due to an unauthorized access/cybersecurity incident; the delay and uncertainty around the incident are primary near-term risk factors pressuring the stock. Reuters: delay after cybersecurity incident

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company's brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.

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