DraftKings (DKNG) Stock Price, News & Analysis

Company Overview

DraftKings Inc. is a leading digital sports entertainment and gaming company specializing in daily fantasy sports, sports betting and iGaming products. The company provides an integrated platform where users can participate in daily fantasy contests, place wagers on professional sports events, and enjoy a range of online casino-style games. DraftKings’ proprietary technology supports real-time odds, live scoring and advanced analytics to enhance the user experience across mobile and desktop applications.

Founded in 2012 by co-founders Jason Robins, Matthew Kalish and Paul Liberman, DraftKings began as a daily fantasy sports provider and rapidly expanded into regulated sports betting following legislative changes in the United States. The company went public in 2020 through a business combination with a special purpose acquisition company and has since continued to grow its footprint by securing gaming licenses and partnerships with sports leagues, teams and media organizations.

DraftKings offers several core products, including its Fantasy Sports contest platform, Sportsbook for real-money wagering on professional and collegiate sports, and Casino for slots, table games and live dealer experiences. The platform underscores responsible gaming practices and employs risk management protocols, age verification and self-exclusion tools to promote a safe and compliant gaming environment.

Headquartered in Boston, Massachusetts, DraftKings serves customers across numerous U.S. states where sports betting is legal, as well as select international markets such as Canada, the United Kingdom and Ireland. Under the leadership of CEO Jason Robins alongside a management team experienced in technology, finance and sports partnerships, DraftKings continues to pursue product innovation, market expansion and strategic collaborations within the global sports betting and iGaming landscape.

Key Stats

• Today's Range: $23.30 to $24.39
• 50-Day Range: $22.81 to $30.02
• 52-Week Range: $20.46 to $48.78
• Volume: 7.52 million shs
• Average Volume: 13.65 million shs
• Market Capitalization: $11.61 billion
• P/E Ratio: 389.28
• Dividend Yield: N/A
• Price Target: $34.37
• Consensus Rating: Moderate Buy

DraftKings Stock Analysis - MarketRank™

DraftKings scored higher than 93% of companies evaluated by MarketBeat, and ranked 23rd out of 266 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

DraftKings has received a consensus rating of Moderate Buy. The company's average rating score is 2.73, and is based on 1 strong buy rating, 29 buy ratings, 8 hold ratings, and 2 sell ratings.

Upside Potential

DraftKings has a consensus price target of $34.37, representing about 46.2% upside from its current price of $23.51.

Amount of Analyst Coverage

DraftKings has been the subject of 23 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 131.48%

Earnings Growth

Earnings for DraftKings are expected to grow by 131.48% in the coming year, from $0.54 to $1.25 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of DraftKings is 392.42, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.90.

Price to Earnings Ratio vs. Sector

The P/E ratio of DraftKings is 392.42, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 19.58.

Price to Book Value per Share Ratio

DraftKings has a P/B Ratio of 18.51. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

15.02% of the float of DraftKings has been sold short.

Short Interest Ratio / Days to Cover

DraftKings has a short interest ratio ("days to cover") of 3.89, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in DraftKings has recently decreased by 5.73%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

DraftKings does not currently pay a dividend.

Dividend Growth

DraftKings does not have a long track record of dividend growth.

News and Social Media

• Score: 3.7 / 5
• News Sentiment: 0.88

News Sentiment

DraftKings has a news sentiment score of 0.88. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 24 news articles for DraftKings this week, compared to 11 articles on an average week.

Search Interest

35 people have searched for DKNG on MarketBeat in the last 30 days. This is an increase of 6% compared to the previous 30 days.

MarketBeat Follows

12 people have added DraftKings to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, DraftKings insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $2,756,991.00 in company stock.

Percentage Held by Insiders

47.18% of the stock of DraftKings is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

37.70% of the stock of DraftKings is held by institutions.

Company Calendar

• Last Earnings: 5/08/2026
• Today: 7/30/2026
• Next Earnings (Confirmed): 8/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: GAMING
• Sub-Industry: Entertainment
• Current Symbol: NASDAQ:DKNG
• CIK: 1883685
• Web: www.draftkings.com
• Phone: 617-986-6744
• Fax: N/A
• Employees: 5,500
• Year Founded: 2012

Price Target and Rating

• Average Price Target for DraftKings: $34.37
• High Price Target: $50.00
• Low Price Target: $20.00
• Potential Upside/Downside: +46.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.73
• Research Coverage: 40 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.06
• Trailing P/E Ratio: 390.12
• Forward P/E Ratio: 43.38
• P/E Growth: N/A
• Net Income: $3.71 million
• Net Margins: 0.93%
• Pretax Margin: 1.10%
• Return on Equity: 13.51%
• Return on Assets: 2.24%

Debt

• Debt-to-Equity Ratio: 3.03
• Current Ratio: 1.02
• Quick Ratio: 1.02

Sales & Book Value

• Annual Sales: $6.05 billion
• Price / Sales: 1.92
• Cash Flow: $0.71 per share
• Price / Cash Flow: 33.19
• Book Value: $1.27 per share
• Price / Book: 18.44

Miscellaneous

• Outstanding Shares: 496,130,000
• Free Float: 262,055,000
• Market Cap: $11.62 billion
• Optionable: Optionable
• Beta: 1.65