eBay Inc. (NASDAQ:EBAY) Receives Average Rating of "Hold" from Analysts

Key Points

• Thirty‑three analysts give eBay an average rating of Hold (1 sell, 18 hold, 14 buy) with a 12‑month consensus target of about $105.32.
• eBay easily beat Q1 expectations — $1.66 EPS vs. $1.58 estimated and $3.09B revenue (+19.5% y/y) — leading several firms to raise price targets (e.g., Citizens JMP $120, BMO $130, Deutsche Bank $132) even as some brokers remain cautious.
• The company declared a $0.31 quarterly dividend (1.2% yield; ex‑div May 29) while insiders sold roughly 86,952 shares (~$8.25M) in the last quarter, leaving insiders owning about 0.64% of the stock.

Shares of eBay Inc. (NASDAQ:EBAY - Get Free Report) have been given an average rating of "Hold" by the thirty-three ratings firms that are currently covering the stock, Marketbeat Ratings reports. One investment analyst has rated the stock with a sell rating, eighteen have given a hold rating and fourteen have assigned a buy rating to the company. The average 12-month target price among analysts that have issued a report on the stock in the last year is $105.3226.

A number of brokerages have weighed in on EBAY. Citizens Jmp upped their price target on shares of eBay from $115.00 to $120.00 and gave the company a "market outperform" rating in a report on Friday. Wall Street Zen upgraded eBay from a "hold" rating to a "buy" rating in a report on Sunday, April 26th. Jefferies Financial Group boosted their price objective on eBay from $60.00 to $65.00 in a report on Thursday. JPMorgan Chase & Co. boosted their price objective on eBay from $87.00 to $100.00 and gave the stock a "neutral" rating in a report on Thursday. Finally, Deutsche Bank Aktiengesellschaft restated a "buy" rating and set a $132.00 price objective on shares of eBay in a report on Monday.

eBay Price Performance

Shares of NASDAQ EBAY opened at $104.07 on Friday. eBay has a twelve month low of $67.48 and a twelve month high of $107.34. The company has a current ratio of 1.22, a quick ratio of 1.10 and a debt-to-equity ratio of 1.36. The company has a market capitalization of $46.62 billion, a price-to-earnings ratio of 23.60, a PEG ratio of 2.15 and a beta of 1.39. The firm has a 50-day moving average of $94.21 and a two-hundred day moving average of $89.73.

eBay (NASDAQ:EBAY - Get Free Report) last issued its quarterly earnings results on Wednesday, April 29th. The e-commerce company reported $1.66 earnings per share for the quarter, beating analysts' consensus estimates of $1.58 by $0.08. eBay had a net margin of 17.58% and a return on equity of 46.11%. The company had revenue of $3.09 billion during the quarter, compared to the consensus estimate of $3.04 billion. During the same period in the prior year, the company earned $1.38 EPS. eBay's revenue was up 19.5% on a year-over-year basis. eBay has set its Q2 2026 guidance at 1.090-1.140 EPS. As a group, analysts expect that eBay will post 4.85 earnings per share for the current fiscal year.

eBay Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Friday, June 12th. Shareholders of record on Friday, May 29th will be issued a dividend of $0.31 per share. This represents a $1.24 annualized dividend and a yield of 1.2%. The ex-dividend date is Friday, May 29th. eBay's payout ratio is presently 28.51%.

Insider Buying and Selling

In other news, SVP Cornelius Boone sold 16,685 shares of the company's stock in a transaction dated Wednesday, March 18th. The stock was sold at an average price of $92.44, for a total value of $1,542,361.40. Following the transaction, the senior vice president owned 94,479 shares in the company, valued at $8,733,638.76. This represents a 15.01% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, SVP Mazen Rawashdeh sold 23,167 shares of the company's stock in a transaction dated Tuesday, March 17th. The shares were sold at an average price of $93.59, for a total value of $2,168,199.53. Following the completion of the transaction, the senior vice president owned 28,915 shares in the company, valued at $2,706,154.85. This represents a 44.48% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 86,952 shares of company stock worth $8,251,267 in the last quarter. 0.64% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On eBay

A number of large investors have recently made changes to their positions in EBAY. Cedar Mountain Advisors LLC increased its holdings in shares of eBay by 128.9% in the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company's stock valued at $25,000 after purchasing an additional 156 shares during the period. High Point Wealth Management LLC acquired a new position in shares of eBay in the 4th quarter valued at about $26,000. Abound Financial LLC acquired a new position in shares of eBay in the 4th quarter valued at about $26,000. Financial Consulate Inc. acquired a new position in shares of eBay in the 3rd quarter valued at about $27,000. Finally, Jessup Wealth Management Inc acquired a new position in shares of eBay in the 4th quarter valued at about $27,000. Institutional investors and hedge funds own 87.48% of the company's stock.

eBay News Roundup

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Multiple firms raised price targets sharply (Citizens Jmp to $120, BMO to $130, Robert W. Baird to $117 and Needham reiterated Buy at $122), signaling renewed analyst confidence after Q1 strength. Citizens Jmp raises target to $120 (Benzinga)
• Positive Sentiment: BMO’s lift to a $130 target is the largest upside call and suggests some analysts see substantial continued GMV/ad monetization upside. BMO raises PT to $130 (MarketScreener)
• Positive Sentiment: Robert W. Baird raised its target to $117, another vote of confidence that boosts upside expectations. Baird raises PT to $117 (MarketScreener)
• Positive Sentiment: Needham reaffirmed a Buy and kept a $122 target, reinforcing bullish views among some growth‑oriented analysts. Needham reaffirms Buy at $122 (Benzinga)
• Neutral Sentiment: Q1 results beat expectations — $1.66 EPS and $3.09B revenue (+19.5% y/y) with strong GMV and ad performance — supporting the analyst upgrades but the reaction was mixed because guidance left some uncertainty. eBay reports Q1 2026 results (Yahoo Finance)
• Neutral Sentiment: eBay guided Q2 GMV to $21.3B–$21.7B (up y/y but below Q1’s level) and flagged steady revenue; guidance helped revenue estimates but left some investors cautious about H2 momentum. Reuters: eBay forecasts Q2 revenue above estimates
• Neutral Sentiment: eBay declared a $0.31 quarterly dividend (record May 29, payable June 12), a small income signal but not a material value driver.
• Negative Sentiment: Some brokers remain cautious or set targets below the current price (TD Cowen to $88; Jefferies to $65), which can cap upside and add downside risk if sentiment shifts. TD Cowen lowers PT to $88 (MarketScreener)
• Negative Sentiment: Market commentary flagged second‑half growth concerns despite the Q1 beat; that caution explains earlier intraday selling and could drive volatility if future GMV guidance softens. Blockonomi: stock slides despite Q1 beat

eBay Company Profile

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price "Buy It Now" transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company's core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.

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