Sinclair (SBGI) Stock Price, News & Analysis

Company Overview

Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) is a leading American telecommunications company primarily engaged in the ownership, operation and provision of services to television stations. Headquartered in Hunt Valley, Maryland, Sinclair operates a portfolio of broadcast stations that deliver local news, sports, weather and syndicated programming to viewers across the United States. The company’s stations span a variety of markets, ranging from major metropolitan areas to smaller regional communities, enabling Sinclair to serve a diverse audience with both national and locally produced content.

In addition to its core broadcast operations, Sinclair has expanded into digital media and network ownership. It offers a range of multicast networks—including Comet, Charge!, Stadium and TBD—that deliver genre-specific entertainment, sports and lifestyle programming. Sinclair also operates STIRR, a free, ad-supported streaming service featuring live local news, curated national channels and on-demand content. These digital offerings complement the company’s traditional broadcast footprint and provide advertisers with integrated platforms for reaching audiences across linear and streaming channels.

Founded in 1958 by Julian Sinclair Smith as a single radio station enterprise, Sinclair has grown through a series of acquisitions and strategic investments. The company completed its initial public offering in the mid-1990s and has since pursued expansion into new media formats and markets. Sinclair’s executive leadership includes Executive Chairman David D. Smith, who has guided the company’s strategic direction for several decades, and President and Chief Executive Officer Christopher Ripley, who joined Sinclair in 2017 and oversees its day-to-day operations and digital transformation initiatives.

Sinclair serves a broad swath of the U.S. television market, reaching viewers in over 100 designated market areas. Its integrated business model encompasses content creation, distribution, advertising sales and technology solutions designed to enhance audience engagement and monetization. Through ongoing investments in broadcast infrastructure and digital platforms, Sinclair continues to adapt to the evolving media landscape while maintaining its commitment to delivering reliable local news and compelling entertainment.

Key Stats

• Today's Range: $14.96 to $15.30
• 50-Day Range: $12.79 to $15.94
• 52-Week Range: $12.07 to $18.46
• Volume: 324,372 shs
• Average Volume: 366,004 shs
• Market Capitalization: $1.05 billion
• P/E Ratio: 7.49
• Dividend Yield: 6.64%
• Price Target: $18.50
• Consensus Rating: Hold

Sinclair Stock Analysis - MarketRank™

Sinclair scored higher than 76% of companies evaluated by MarketBeat, and ranked 99th out of 292 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.1 / 5
• Analyst Rating: Hold

Consensus Rating

Sinclair has received a consensus rating of Hold. The company's average rating score is 2.20, and is based on 2 buy ratings, 2 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Sinclair has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Decreasing

Earnings Growth

Earnings for Sinclair are expected to decrease in the coming year, from $4.24 to ($0.02) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sinclair is 7.49, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.51.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sinclair is 7.49, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 21.12.

Price to Book Value per Share Ratio

Sinclair has a P/B Ratio of 1.94. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.84% of the float of Sinclair has been sold short.

Short Interest Ratio / Days to Cover

Sinclair has a short interest ratio ("days to cover") of 6.8.

Change versus previous month

Short interest in Sinclair has recently increased by 13.41%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Sinclair is a leading dividend payer. It pays a dividend yield of 6.61%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Sinclair does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Sinclair is 49.75%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: 3.2 / 5
• Environmental Score: -0.62

Percentage of Shares Shorted

7.84% of the float of Sinclair has been sold short.

Short Interest Ratio / Days to Cover

Sinclair has a short interest ratio ("days to cover") of 6.8.

Change versus previous month

Short interest in Sinclair has recently increased by 13.41%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 0.40

News Sentiment

Sinclair has a news sentiment score of 0.40. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.80 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Sinclair this week, compared to 6 articles on an average week.

Search Interest

4 people have searched for SBGI on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sinclair insiders have not sold or bought any company stock.

Percentage Held by Insiders

41.90% of the stock of Sinclair is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.71% of the stock of Sinclair is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SBGI Stock Analysis - Frequently Asked Questions

How have SBGI shares performed this year?

Sinclair's stock was trading at $16.14 at the beginning of the year. Since then, SBGI stock has decreased by 6.7% and is now trading at $15.06.

How were Sinclair's earnings last quarter?

Sinclair, Inc. (NASDAQ:SBGI) announced its quarterly earnings data on Wednesday, May, 7th. The company reported ($2.18) earnings per share for the quarter, missing analysts' consensus estimates of ($1.78) by $0.40. The business's revenue for the quarter was down 2.8% on a year-over-year basis.
Read the conference call transcript.

Who are Sinclair's major shareholders?

Top institutional shareholders of Sinclair include Kendall Capital Management (0.04%). Insiders that own company stock include David D Smith, Howard E Friedman, Howard E Friedman, Daniel C Keith, Daniel C Keith, David B Gibber, Jeffrey Edward Lewis and David R Bochenek.
View institutional ownership trends.

How do I buy shares of Sinclair?

Shares of SBGI stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sinclair own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sinclair investors own include Meta Platforms (META), NVIDIA (NVDA), Advanced Micro Devices (AMD), Tesla (TSLA), Netflix (NFLX), JPMorgan Chase & Co. (JPM) and Walmart (WMT).

Company Calendar

• Last Earnings: 5/07/2025
• Record date for 6/13 Dividend: 5/30/2025
• Ex-Dividend for 6/13 Dividend: 5/30/2025
• Dividend Payable: 6/13/2025
• Today: 7/17/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: MEDIA CONGLOM
• Sub-Industry: Broadcasting
• Current Symbol: NASDAQ:SBGI
• CIK: 1971213
• Web: www.sbgi.net
• Phone: (410) 568-1500
• Fax: 410-568-1533
• Employees: 7,200
• Year Founded: 1986

Price Target and Rating

• Average Price Target for Sinclair: $18.50
• High Price Target: $29.00
• Low Price Target: $13.00
• Potential Upside/Downside: +22.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.20
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.01
• Trailing P/E Ratio: 7.49
• Forward P/E Ratio: 3.55
• P/E Growth: N/A
• Net Income: $310 million
• Net Margins: 3.72%
• Pretax Margin: 4.93%
• Return on Equity: 34.15%
• Return on Assets: 2.23%

Debt

• Debt-to-Equity Ratio: 11.32
• Current Ratio: 2.08
• Quick Ratio: 2.08

Sales & Book Value

• Annual Sales: $3.53 billion
• Price / Sales: 0.30
• Cash Flow: $9.47 per share
• Price / Cash Flow: 1.59
• Book Value: $7.77 per share
• Price / Book: 1.94

Miscellaneous

• Outstanding Shares: 69,572,000
• Free Float: 40,421,000
• Market Cap: $1.05 billion
• Optionable: Optionable
• Beta: 1.30