SBGI vs. GTN.A, GTN, SSP, EVC, TV, TGNA, MBUU, SWBI, TH, and WWW
Should you be buying Sinclair stock or one of its competitors? The main competitors of Sinclair include Gray Television (GTN.A), Gray Television (GTN), E.W. Scripps (SSP), Entravision Communications (EVC), Grupo Televisa, S.A.B. (TV), TEGNA (TGNA), Malibu Boats (MBUU), Smith & Wesson Brands (SWBI), Target Hospitality (TH), and Wolverine World Wide (WWW). These companies are all part of the "consumer discretionary" sector.
Sinclair (NASDAQ:SBGI) and Gray Television (NYSE:GTN.A) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, community ranking, risk, valuation, analyst recommendations, profitability, institutional ownership and media sentiment.
In the previous week, Sinclair had 3 more articles in the media than Gray Television. MarketBeat recorded 8 mentions for Sinclair and 5 mentions for Gray Television. Sinclair's average media sentiment score of 0.82 beat Gray Television's score of 0.16 indicating that Sinclair is being referred to more favorably in the media.
86.2% of Sinclair shares are owned by institutional investors. Comparatively, 0.3% of Gray Television shares are owned by institutional investors. 39.6% of Sinclair shares are owned by company insiders. Comparatively, 13.3% of Gray Television shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Sinclair currently has a consensus price target of $18.14, suggesting a potential upside of 56.78%. Given Sinclair's higher probable upside, equities research analysts plainly believe Sinclair is more favorable than Gray Television.
Gray Television has a net margin of -2.32% compared to Sinclair's net margin of -9.29%. Sinclair's return on equity of 26.46% beat Gray Television's return on equity.
Sinclair received 294 more outperform votes than Gray Television when rated by MarketBeat users. However, 66.82% of users gave Gray Television an outperform vote while only 63.56% of users gave Sinclair an outperform vote.
Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 8.6%. Gray Television pays an annual dividend of $0.32 per share and has a dividend yield of 4.8%. Sinclair pays out -20.7% of its earnings in the form of a dividend. Gray Television pays out -23.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Sinclair has a beta of 1.42, meaning that its share price is 42% more volatile than the S&P 500. Comparatively, Gray Television has a beta of 1.27, meaning that its share price is 27% more volatile than the S&P 500.
Gray Television has higher revenue and earnings than Sinclair. Gray Television is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.
Summary
Sinclair beats Gray Television on 13 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SBGI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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