Sinclair (SBGI) Competitors

Sinclair logo
$13.97 +0.36 (+2.65%)
As of 06/23/2026 04:00 PM Eastern

SBGI vs. NXST, GTN, EVC, BBGI, and SALM

Should you buy Sinclair stock or one of its competitors? MarketBeat compares Sinclair with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sinclair include Nexstar Media Group (NXST), Gray Media (GTN), Entravision Communications (EVC), Beasley Broadcast Group (BBGI), and Salem Media Group (SALM). These companies are all part of the "consumer discretionary" sector.

How does Sinclair compare to Nexstar Media Group?

Nexstar Media Group (NASDAQ:NXST) and Sinclair (NASDAQ:SBGI) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, media sentiment, dividends and earnings.

95.3% of Nexstar Media Group shares are owned by institutional investors. Comparatively, 41.7% of Sinclair shares are owned by institutional investors. 7.0% of Nexstar Media Group shares are owned by insiders. Comparatively, 42.1% of Sinclair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Nexstar Media Group has a net margin of 3.23% compared to Sinclair's net margin of 2.00%. Nexstar Media Group's return on equity of 22.97% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group3.23% 22.97% 3.88%
Sinclair 2.00%-12.62%-0.73%

Nexstar Media Group has higher revenue and earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$4.95B1.03$109M$4.6635.84
Sinclair$3.17B0.32-$112M$0.9015.52

Nexstar Media Group currently has a consensus target price of $259.67, indicating a potential upside of 55.48%. Sinclair has a consensus target price of $19.20, indicating a potential upside of 37.44%. Given Nexstar Media Group's stronger consensus rating and higher probable upside, equities research analysts clearly believe Nexstar Media Group is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
3.00
Sinclair
2 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.5%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Nexstar Media Group pays out 159.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sinclair pays out 111.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group has raised its dividend for 12 consecutive years. Sinclair is clearly the better dividend stock, given its higher yield and lower payout ratio.

Nexstar Media Group has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market. Comparatively, Sinclair has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market.

In the previous week, Nexstar Media Group and Nexstar Media Group both had 5 articles in the media. Sinclair's average media sentiment score of 1.07 beat Nexstar Media Group's score of 0.45 indicating that Sinclair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sinclair
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Nexstar Media Group beats Sinclair on 14 of the 19 factors compared between the two stocks.

How does Sinclair compare to Gray Media?

Sinclair (NASDAQ:SBGI) and Gray Media (NYSE:GTN) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, risk, earnings, analyst recommendations and media sentiment.

41.7% of Sinclair shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 42.1% of Sinclair shares are held by insiders. Comparatively, 9.0% of Gray Media shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Sinclair has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market. Comparatively, Gray Media has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market.

Gray Media has lower revenue, but higher earnings than Sinclair. Gray Media is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sinclair$3.17B0.32-$112M$0.9015.52
Gray Media$3.10B0.13-$85M-$1.53N/A

In the previous week, Sinclair had 3 more articles in the media than Gray Media. MarketBeat recorded 5 mentions for Sinclair and 2 mentions for Gray Media. Sinclair's average media sentiment score of 1.07 beat Gray Media's score of 0.96 indicating that Sinclair is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sinclair
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gray Media
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sinclair has a net margin of 2.00% compared to Gray Media's net margin of -3.12%. Gray Media's return on equity of -3.07% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Sinclair2.00% -12.62% -0.73%
Gray Media -3.12%-3.07%-0.64%

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 8.2%. Sinclair pays out 111.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out -20.9% of its earnings in the form of a dividend. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Sinclair presently has a consensus price target of $19.20, indicating a potential upside of 37.44%. Gray Media has a consensus price target of $7.88, indicating a potential upside of 101.41%. Given Gray Media's stronger consensus rating and higher probable upside, analysts clearly believe Gray Media is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair
2 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

Sinclair and Gray Media tied by winning 9 of the 18 factors compared between the two stocks.

How does Sinclair compare to Entravision Communications?

Entravision Communications (NYSE:EVC) and Sinclair (NASDAQ:SBGI) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, media sentiment, profitability, analyst recommendations, risk, institutional ownership and dividends.

69.5% of Entravision Communications shares are owned by institutional investors. Comparatively, 41.7% of Sinclair shares are owned by institutional investors. 8.5% of Entravision Communications shares are owned by company insiders. Comparatively, 42.1% of Sinclair shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Sinclair has a net margin of 2.00% compared to Entravision Communications' net margin of -3.41%. Sinclair's return on equity of -12.62% beat Entravision Communications' return on equity.

Company Net Margins Return on Equity Return on Assets
Entravision Communications-3.41% -25.31% -4.41%
Sinclair 2.00%-12.62%-0.73%

Entravision Communications pays an annual dividend of $0.20 per share and has a dividend yield of 1.8%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Entravision Communications pays out -90.9% of its earnings in the form of a dividend. Sinclair pays out 111.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Entravision Communications has higher earnings, but lower revenue than Sinclair. Entravision Communications is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Entravision Communications$447.59M2.24-$79.17M-$0.22N/A
Sinclair$3.17B0.32-$112M$0.9015.52

In the previous week, Sinclair had 5 more articles in the media than Entravision Communications. MarketBeat recorded 5 mentions for Sinclair and 0 mentions for Entravision Communications. Sinclair's average media sentiment score of 1.07 beat Entravision Communications' score of 0.00 indicating that Sinclair is being referred to more favorably in the news media.

Company Overall Sentiment
Entravision Communications Neutral
Sinclair Positive

Entravision Communications has a beta of 1.81, suggesting that its stock price is 81% more volatile than the broader market. Comparatively, Sinclair has a beta of 1.05, suggesting that its stock price is 5% more volatile than the broader market.

Sinclair has a consensus target price of $19.20, suggesting a potential upside of 37.44%. Given Sinclair's stronger consensus rating and higher probable upside, analysts clearly believe Sinclair is more favorable than Entravision Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Entravision Communications
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Sinclair
2 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Sinclair beats Entravision Communications on 13 of the 18 factors compared between the two stocks.

How does Sinclair compare to Beasley Broadcast Group?

Beasley Broadcast Group (NASDAQ:BBGI) and Sinclair (NASDAQ:SBGI) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, risk, dividends, media sentiment and institutional ownership.

21.7% of Beasley Broadcast Group shares are held by institutional investors. Comparatively, 41.7% of Sinclair shares are held by institutional investors. 51.8% of Beasley Broadcast Group shares are held by company insiders. Comparatively, 42.1% of Sinclair shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Sinclair has a net margin of 2.00% compared to Beasley Broadcast Group's net margin of -95.51%. Sinclair's return on equity of -12.62% beat Beasley Broadcast Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Beasley Broadcast Group-95.51% -27.43% -3.14%
Sinclair 2.00%-12.62%-0.73%

Sinclair has a consensus price target of $19.20, suggesting a potential upside of 37.44%. Given Sinclair's stronger consensus rating and higher possible upside, analysts plainly believe Sinclair is more favorable than Beasley Broadcast Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Beasley Broadcast Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Sinclair
2 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Beasley Broadcast Group has a beta of 4.5, suggesting that its stock price is 350% more volatile than the broader market. Comparatively, Sinclair has a beta of 1.05, suggesting that its stock price is 5% more volatile than the broader market.

Sinclair has higher revenue and earnings than Beasley Broadcast Group. Beasley Broadcast Group is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Beasley Broadcast Group$205.94M0.21-$196.55M-$105.69N/A
Sinclair$3.17B0.32-$112M$0.9015.52

In the previous week, Sinclair had 4 more articles in the media than Beasley Broadcast Group. MarketBeat recorded 5 mentions for Sinclair and 1 mentions for Beasley Broadcast Group. Sinclair's average media sentiment score of 1.07 beat Beasley Broadcast Group's score of 0.75 indicating that Sinclair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Beasley Broadcast Group
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sinclair
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Sinclair beats Beasley Broadcast Group on 14 of the 16 factors compared between the two stocks.

How does Sinclair compare to Salem Media Group?

Sinclair (NASDAQ:SBGI) and Salem Media Group (NASDAQ:SALM) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, valuation, institutional ownership, risk, earnings, media sentiment and analyst recommendations.

In the previous week, Sinclair had 2 more articles in the media than Salem Media Group. MarketBeat recorded 5 mentions for Sinclair and 3 mentions for Salem Media Group. Sinclair's average media sentiment score of 1.07 beat Salem Media Group's score of 0.22 indicating that Sinclair is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sinclair
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Salem Media Group
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sinclair presently has a consensus target price of $19.20, suggesting a potential upside of 37.44%. Given Sinclair's stronger consensus rating and higher probable upside, research analysts clearly believe Sinclair is more favorable than Salem Media Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair
2 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Salem Media Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Sinclair has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market. Comparatively, Salem Media Group has a beta of -0.03, indicating that its stock price is 103% less volatile than the broader market.

Salem Media Group has lower revenue, but higher earnings than Sinclair. Salem Media Group is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sinclair$3.17B0.32-$112M$0.9015.52
Salem Media Group$261.57M0.12-$43.31M-$0.94N/A

41.7% of Sinclair shares are held by institutional investors. Comparatively, 10.1% of Salem Media Group shares are held by institutional investors. 42.1% of Sinclair shares are held by insiders. Comparatively, 54.6% of Salem Media Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Salem Media Group pays an annual dividend of $0.10 per share and has a dividend yield of 10.3%. Sinclair pays out 111.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Salem Media Group pays out -10.6% of its earnings in the form of a dividend. Salem Media Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Sinclair has a net margin of 2.00% compared to Salem Media Group's net margin of -3.80%. Salem Media Group's return on equity of -5.79% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Sinclair2.00% -12.62% -0.73%
Salem Media Group -3.80%-5.79%-1.62%

Summary

Sinclair beats Salem Media Group on 13 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SBGI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SBGI vs. The Competition

MetricSinclairMEDIA CONGLOM IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$982.17M$15.04B$7.15B$12.39B
Dividend Yield7.35%3.86%3.08%5.83%
P/E Ratio15.5232.6220.4223.99
Price / Sales0.323.084.02107.77
Price / Cash8.4015.9615.1854.51
Price / Book2.632.303.706.50
Net Income-$112M$924.61M$247.03M$336.88M
7 Day Performance2.27%1.44%-0.64%-0.14%
1 Month Performance0.79%0.50%0.10%0.77%
1 Year Performance2.05%24.23%2.60%28.49%

Sinclair Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SBGI
Sinclair
4.1031 of 5 stars
$13.97
+2.6%
$19.20
+37.4%
+3.1%$982.17M$3.17B15.527,100
NXST
Nexstar Media Group
4.6708 of 5 stars
$164.01
-0.1%
$259.67
+58.3%
-4.3%$5.01B$4.95B35.2012,832
GTN
Gray Media
3.3398 of 5 stars
$3.83
+1.1%
$7.88
+105.5%
-9.4%$389.38M$3.10BN/A9,582
EVC
Entravision Communications
0.6765 of 5 stars
$9.86
0.0%
N/A+387.2%$906.76M$447.59MN/A1,025
BBGI
Beasley Broadcast Group
0.425 of 5 stars
$24.94
+4.9%
N/A+437.2%$42.94M$205.94MN/A1,160

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This page (NASDAQ:SBGI) was last updated on 6/24/2026 by MarketBeat.com Staff.
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