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Sinclair (SBGI) Competitors

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$13.90 +0.08 (+0.58%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$13.90 0.00 (0.00%)
As of 09/11/2026 07:30 PM Eastern
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SBGI vs. NXST, GTN, NMAX, EVC, and GTN.A

Should you buy Sinclair stock or one of its competitors? Sinclair's main competitors and comparable companies include Nexstar Media Group (NXST), Gray Media (GTN), Newsmax (NMAX), Entravision Communications (EVC), and Gray Media (GTN.A). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadcasting" industry.

How does Sinclair compare to Nexstar Media Group?

Nexstar Media Group (NASDAQ:NXST) and Sinclair (NASDAQ:SBGI) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, risk, dividends, institutional ownership, media sentiment and profitability.

Nexstar Media Group currently has a consensus target price of $256.50, suggesting a potential upside of 51.69%. Sinclair has a consensus target price of $19.40, suggesting a potential upside of 39.57%. Given Nexstar Media Group's stronger consensus rating and higher possible upside, equities research analysts plainly believe Nexstar Media Group is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63
Sinclair
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

In the previous week, Nexstar Media Group had 3 more articles in the media than Sinclair. MarketBeat recorded 9 mentions for Nexstar Media Group and 6 mentions for Sinclair. Sinclair's average media sentiment score of 1.20 beat Nexstar Media Group's score of 1.07 indicating that Sinclair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
4 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sinclair
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nexstar Media Group has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market. Comparatively, Sinclair has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

Nexstar Media Group has a net margin of 3.20% compared to Sinclair's net margin of 1.60%. Nexstar Media Group's return on equity of 24.02% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group3.20% 24.02% 3.61%
Sinclair 1.60%-16.09%-0.95%

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.4%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group has increased its dividend for 12 consecutive years. Sinclair is clearly the better dividend stock, given its higher yield and lower payout ratio.

Nexstar Media Group has higher revenue and earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$4.95B1.05$109M$5.2132.45
Sinclair$3.17B0.32-$112M$0.7518.53

95.3% of Nexstar Media Group shares are held by institutional investors. Comparatively, 41.7% of Sinclair shares are held by institutional investors. 7.0% of Nexstar Media Group shares are held by company insiders. Comparatively, 42.1% of Sinclair shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Nexstar Media Group beats Sinclair on 14 of the 19 factors compared between the two stocks.

How does Sinclair compare to Gray Media?

Gray Media (NYSE:GTN) and Sinclair (NASDAQ:SBGI) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, media sentiment, institutional ownership, risk, earnings, profitability, analyst recommendations and valuation.

Gray Media presently has a consensus price target of $7.88, indicating a potential upside of 62.04%. Sinclair has a consensus price target of $19.40, indicating a potential upside of 39.57%. Given Gray Media's stronger consensus rating and higher possible upside, research analysts plainly believe Gray Media is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Sinclair
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

Gray Media has higher earnings, but lower revenue than Sinclair. Gray Media is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gray Media$3.10B0.16-$85M-$0.61N/A
Sinclair$3.17B0.32-$112M$0.7518.53

In the previous week, Sinclair had 5 more articles in the media than Gray Media. MarketBeat recorded 6 mentions for Sinclair and 1 mentions for Gray Media. Sinclair's average media sentiment score of 1.20 beat Gray Media's score of 0.39 indicating that Sinclair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Gray Media
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sinclair
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 6.6%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Gray Media pays out -52.5% of its earnings in the form of a dividend. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Gray Media has a beta of 0.96, indicating that its stock price is 4% less volatile than the broader market. Comparatively, Sinclair has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

78.6% of Gray Media shares are owned by institutional investors. Comparatively, 41.7% of Sinclair shares are owned by institutional investors. 9.0% of Gray Media shares are owned by company insiders. Comparatively, 42.1% of Sinclair shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Sinclair has a net margin of 1.60% compared to Gray Media's net margin of -0.83%. Gray Media's return on equity of -1.12% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Gray Media-0.83% -1.12% -0.23%
Sinclair 1.60%-16.09%-0.95%

Summary

Sinclair beats Gray Media on 10 of the 18 factors compared between the two stocks.

How does Sinclair compare to Newsmax?

Sinclair (NASDAQ:SBGI) and Newsmax (NYSE:NMAX) are both small-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, earnings, institutional ownership, dividends, valuation, risk and media sentiment.

Sinclair has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market. Comparatively, Newsmax has a beta of 2.72, meaning that its stock price is 172% more volatile than the broader market.

41.7% of Sinclair shares are held by institutional investors. 42.1% of Sinclair shares are held by company insiders. Comparatively, 61.0% of Newsmax shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Sinclair had 4 more articles in the media than Newsmax. MarketBeat recorded 6 mentions for Sinclair and 2 mentions for Newsmax. Sinclair's average media sentiment score of 1.20 beat Newsmax's score of 0.64 indicating that Sinclair is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sinclair
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Newsmax
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sinclair has a net margin of 1.60% compared to Newsmax's net margin of -3.15%. Newsmax's return on equity of -8.28% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Sinclair1.60% -16.09% -0.95%
Newsmax -3.15%-8.28%-3.85%

Sinclair presently has a consensus target price of $19.40, suggesting a potential upside of 39.57%. Given Sinclair's stronger consensus rating and higher possible upside, equities research analysts plainly believe Sinclair is more favorable than Newsmax.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Newsmax
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Newsmax has lower revenue, but higher earnings than Sinclair. Newsmax is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sinclair$3.17B0.32-$112M$0.7518.53
Newsmax$203.29M7.26-$99.50M-$0.05N/A

Summary

Sinclair beats Newsmax on 11 of the 16 factors compared between the two stocks.

How does Sinclair compare to Entravision Communications?

Sinclair (NASDAQ:SBGI) and Entravision Communications (NYSE:EVC) are both small-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk and valuation.

Sinclair has a net margin of 1.60% compared to Entravision Communications' net margin of 0.62%. Entravision Communications' return on equity of 6.98% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Sinclair1.60% -16.09% -0.95%
Entravision Communications 0.62%6.98%1.17%

41.7% of Sinclair shares are held by institutional investors. Comparatively, 69.5% of Entravision Communications shares are held by institutional investors. 42.1% of Sinclair shares are held by insiders. Comparatively, 9.1% of Entravision Communications shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Entravision Communications pays an annual dividend of $0.20 per share and has a dividend yield of 2.3%. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Entravision Communications pays out 2,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sinclair is clearly the better dividend stock, given its higher yield and lower payout ratio.

Entravision Communications has lower revenue, but higher earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Entravision Communications, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sinclair$3.17B0.32-$112M$0.7518.53
Entravision Communications$447.59M1.78-$79.17M$0.01862.00

Sinclair has a beta of 1.05, meaning that its share price is 5% more volatile than the broader market. Comparatively, Entravision Communications has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market.

In the previous week, Sinclair had 6 more articles in the media than Entravision Communications. MarketBeat recorded 6 mentions for Sinclair and 0 mentions for Entravision Communications. Entravision Communications' average media sentiment score of 1.92 beat Sinclair's score of 1.20 indicating that Entravision Communications is being referred to more favorably in the news media.

Company Overall Sentiment
Sinclair Positive
Entravision Communications Very Positive

Sinclair currently has a consensus target price of $19.40, suggesting a potential upside of 39.57%. Given Sinclair's stronger consensus rating and higher probable upside, research analysts clearly believe Sinclair is more favorable than Entravision Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Entravision Communications
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Sinclair beats Entravision Communications on 10 of the 18 factors compared between the two stocks.

How does Sinclair compare to Gray Media?

Gray Media (NYSE:GTN.A) and Sinclair (NASDAQ:SBGI) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk, dividends and media sentiment.

0.3% of Gray Media shares are held by institutional investors. Comparatively, 41.7% of Sinclair shares are held by institutional investors. 13.3% of Gray Media shares are held by insiders. Comparatively, 42.1% of Sinclair shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Sinclair has a consensus price target of $19.40, suggesting a potential upside of 39.57%. Given Sinclair's stronger consensus rating and higher probable upside, analysts clearly believe Sinclair is more favorable than Gray Media.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Media
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Sinclair
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

Gray Media has higher earnings, but lower revenue than Sinclair. Gray Media is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gray Media$3.10B0.19-$85M-$0.61N/A
Sinclair$3.17B0.32-$112M$0.7518.53

In the previous week, Sinclair had 5 more articles in the media than Gray Media. MarketBeat recorded 6 mentions for Sinclair and 1 mentions for Gray Media. Sinclair's average media sentiment score of 1.20 beat Gray Media's score of 0.00 indicating that Sinclair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Gray Media
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sinclair
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sinclair has a net margin of 1.60% compared to Gray Media's net margin of -0.83%. Gray Media's return on equity of -1.12% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Gray Media-0.83% -1.12% -0.23%
Sinclair 1.60%-16.09%-0.95%

Gray Media has a beta of 0.48, meaning that its stock price is 52% less volatile than the broader market. Comparatively, Sinclair has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market.

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.5%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Gray Media pays out -52.5% of its earnings in the form of a dividend. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Sinclair beats Gray Media on 14 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SBGI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SBGI vs. The Competition

MetricSinclairMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$1.01B$3.11B$33.61B$12.85B
Dividend Yield7.19%5.52%5.33%11.71%
P/E Ratio18.5332.30233.1025.33
Price / Sales0.3234.5362.25111.15
Price / Cash8.5817.4920.8151.52
Price / Book2.6210.1211.516.20
Net Income-$112M-$45.84M$1.11B$358.50M
7 Day Performance0.65%-0.64%-0.52%-2.35%
1 Month Performance0.14%-0.96%-0.52%-2.77%
1 Year Performance-0.36%-10.24%-7.70%7.63%

Sinclair Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SBGI
Sinclair
3.9587 of 5 stars
$13.90
+0.6%
$19.40
+39.6%
-0.3%$1.01B$3.17B18.537,100
NXST
Nexstar Media Group
4.7002 of 5 stars
$176.83
flat
$259.00
+46.5%
-18.0%$5.45B$4.95B33.9412,832
GTN
Gray Media
3.4192 of 5 stars
$4.94
-0.2%
$7.88
+59.4%
-16.9%$509.77M$3.10BN/A9,582
NMAX
Newsmax
0.7047 of 5 stars
$10.67
+0.4%
N/A-8.0%$1.37B$189.26MN/A400
EVC
Entravision Communications
0.4577 of 5 stars
$8.44
+0.2%
N/A+263.7%$777.07M$447.59M844.841,025

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This page (NASDAQ:SBGI) was last updated on 9/12/2026 by MarketBeat.com Staff.
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