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Sinclair (SBGI) Competitors

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$14.41 +0.06 (+0.42%)
As of 08/21/2026 04:00 PM Eastern

SBGI vs. NXST, GTN, NMAX, EVC, and GTN.A

Should you buy Sinclair stock or one of its competitors? Sinclair's main competitors and comparable companies include Nexstar Media Group (NXST), Gray Media (GTN), Newsmax (NMAX), Entravision Communications (EVC), and Gray Media (GTN.A). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadcasting" industry.

How does Sinclair compare to Nexstar Media Group?

Nexstar Media Group (NASDAQ:NXST) and Sinclair (NASDAQ:SBGI) are both communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, media sentiment, dividends, earnings and analyst recommendations.

Nexstar Media Group has higher revenue and earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$4.95B1.16$109M$5.2135.73
Sinclair$3.17B0.33-$112M$0.7519.21

In the previous week, Nexstar Media Group had 5 more articles in the media than Sinclair. MarketBeat recorded 8 mentions for Nexstar Media Group and 3 mentions for Sinclair. Nexstar Media Group's average media sentiment score of 1.13 beat Sinclair's score of 1.05 indicating that Nexstar Media Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sinclair
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

95.3% of Nexstar Media Group shares are held by institutional investors. Comparatively, 41.7% of Sinclair shares are held by institutional investors. 7.0% of Nexstar Media Group shares are held by company insiders. Comparatively, 42.1% of Sinclair shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Nexstar Media Group has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market. Comparatively, Sinclair has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market.

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.0%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.9%. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group has raised its dividend for 12 consecutive years. Sinclair is clearly the better dividend stock, given its higher yield and lower payout ratio.

Nexstar Media Group presently has a consensus price target of $259.00, suggesting a potential upside of 39.14%. Sinclair has a consensus price target of $19.40, suggesting a potential upside of 34.63%. Given Nexstar Media Group's stronger consensus rating and higher possible upside, equities analysts plainly believe Nexstar Media Group is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63
Sinclair
3 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.83

Nexstar Media Group has a net margin of 3.20% compared to Sinclair's net margin of 1.60%. Nexstar Media Group's return on equity of 24.02% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group3.20% 24.02% 3.61%
Sinclair 1.60%-16.09%-0.95%

Summary

Nexstar Media Group beats Sinclair on 15 of the 19 factors compared between the two stocks.

How does Sinclair compare to Gray Media?

Sinclair (NASDAQ:SBGI) and Gray Media (NYSE:GTN) are both small-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, profitability, dividends, analyst recommendations, valuation, institutional ownership and media sentiment.

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.9%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 6.5%. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out -52.5% of its earnings in the form of a dividend.

Sinclair has a net margin of 1.60% compared to Gray Media's net margin of -0.83%. Gray Media's return on equity of -1.12% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Sinclair1.60% -16.09% -0.95%
Gray Media -0.83%-1.12%-0.23%

Gray Media has lower revenue, but higher earnings than Sinclair. Gray Media is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sinclair$3.17B0.33-$112M$0.7519.21
Gray Media$3.10B0.16-$85M-$0.61N/A

In the previous week, Gray Media had 4 more articles in the media than Sinclair. MarketBeat recorded 7 mentions for Gray Media and 3 mentions for Sinclair. Sinclair's average media sentiment score of 1.05 beat Gray Media's score of 0.24 indicating that Sinclair is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sinclair
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gray Media
0 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

41.7% of Sinclair shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 42.1% of Sinclair shares are held by company insiders. Comparatively, 9.0% of Gray Media shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Sinclair has a beta of 1.06, indicating that its stock price is 6% more volatile than the broader market. Comparatively, Gray Media has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market.

Sinclair presently has a consensus price target of $19.40, indicating a potential upside of 34.63%. Gray Media has a consensus price target of $7.88, indicating a potential upside of 59.74%. Given Gray Media's stronger consensus rating and higher possible upside, analysts clearly believe Gray Media is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair
3 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.83
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

Sinclair and Gray Media tied by winning 9 of the 18 factors compared between the two stocks.

How does Sinclair compare to Newsmax?

Sinclair (NASDAQ:SBGI) and Newsmax (NYSE:NMAX) are both small-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, analyst recommendations, dividends, earnings, profitability, valuation, institutional ownership and risk.

Sinclair has a beta of 1.06, indicating that its share price is 6% more volatile than the broader market. Comparatively, Newsmax has a beta of 2.55, indicating that its share price is 155% more volatile than the broader market.

41.7% of Sinclair shares are held by institutional investors. 42.1% of Sinclair shares are held by company insiders. Comparatively, 61.0% of Newsmax shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Sinclair has a net margin of 1.60% compared to Newsmax's net margin of -3.15%. Newsmax's return on equity of -8.28% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Sinclair1.60% -16.09% -0.95%
Newsmax -3.15%-8.28%-3.85%

Newsmax has lower revenue, but higher earnings than Sinclair. Newsmax is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sinclair$3.17B0.33-$112M$0.7519.21
Newsmax$189.26M7.38-$99.50M-$0.05N/A

Sinclair presently has a consensus target price of $19.40, indicating a potential upside of 34.63%. Given Sinclair's stronger consensus rating and higher probable upside, research analysts clearly believe Sinclair is more favorable than Newsmax.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair
3 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.83
Newsmax
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Newsmax had 2 more articles in the media than Sinclair. MarketBeat recorded 5 mentions for Newsmax and 3 mentions for Sinclair. Sinclair's average media sentiment score of 1.05 beat Newsmax's score of 0.40 indicating that Sinclair is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sinclair
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Newsmax
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Sinclair beats Newsmax on 10 of the 16 factors compared between the two stocks.

How does Sinclair compare to Entravision Communications?

Entravision Communications (NYSE:EVC) and Sinclair (NASDAQ:SBGI) are both small-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, risk, profitability, valuation, earnings and dividends.

69.5% of Entravision Communications shares are held by institutional investors. Comparatively, 41.7% of Sinclair shares are held by institutional investors. 9.1% of Entravision Communications shares are held by insiders. Comparatively, 42.1% of Sinclair shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Sinclair has a net margin of 1.60% compared to Entravision Communications' net margin of 0.62%. Entravision Communications' return on equity of 6.98% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Entravision Communications0.62% 6.98% 1.17%
Sinclair 1.60%-16.09%-0.95%

In the previous week, Sinclair had 2 more articles in the media than Entravision Communications. MarketBeat recorded 3 mentions for Sinclair and 1 mentions for Entravision Communications. Sinclair's average media sentiment score of 1.05 beat Entravision Communications' score of 0.67 indicating that Sinclair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Entravision Communications
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sinclair
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Entravision Communications has higher earnings, but lower revenue than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Entravision Communications, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Entravision Communications$447.59M1.67-$79.17M$0.01809.00
Sinclair$3.17B0.33-$112M$0.7519.21

Sinclair has a consensus price target of $19.40, indicating a potential upside of 34.63%. Given Sinclair's stronger consensus rating and higher probable upside, analysts plainly believe Sinclair is more favorable than Entravision Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Entravision Communications
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Sinclair
3 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.83

Entravision Communications has a beta of 1.72, suggesting that its stock price is 72% more volatile than the broader market. Comparatively, Sinclair has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market.

Entravision Communications pays an annual dividend of $0.20 per share and has a dividend yield of 2.5%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.9%. Entravision Communications pays out 2,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sinclair is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Sinclair beats Entravision Communications on 11 of the 18 factors compared between the two stocks.

How does Sinclair compare to Gray Media?

Sinclair (NASDAQ:SBGI) and Gray Media (NYSE:GTN.A) are both small-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, earnings, valuation, institutional ownership, analyst recommendations, dividends and risk.

Gray Media has lower revenue, but higher earnings than Sinclair. Gray Media is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sinclair$3.17B0.33-$112M$0.7519.21
Gray Media$3.10B0.19-$85M-$0.61N/A

Sinclair has a beta of 1.06, indicating that its stock price is 6% more volatile than the broader market. Comparatively, Gray Media has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market.

Sinclair currently has a consensus target price of $19.40, suggesting a potential upside of 34.63%. Given Sinclair's stronger consensus rating and higher probable upside, analysts clearly believe Sinclair is more favorable than Gray Media.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair
3 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.83
Gray Media
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

41.7% of Sinclair shares are held by institutional investors. Comparatively, 0.3% of Gray Media shares are held by institutional investors. 42.1% of Sinclair shares are held by insiders. Comparatively, 13.3% of Gray Media shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Sinclair has a net margin of 1.60% compared to Gray Media's net margin of -0.83%. Gray Media's return on equity of -1.12% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Sinclair1.60% -16.09% -0.95%
Gray Media -0.83%-1.12%-0.23%

In the previous week, Gray Media had 1 more articles in the media than Sinclair. MarketBeat recorded 4 mentions for Gray Media and 3 mentions for Sinclair. Sinclair's average media sentiment score of 1.05 beat Gray Media's score of 0.00 indicating that Sinclair is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sinclair
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gray Media
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.9%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.7%. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out -52.5% of its earnings in the form of a dividend.

Summary

Sinclair beats Gray Media on 13 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SBGI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SBGI vs. The Competition

MetricSinclairMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$1.04B$3.25B$33.00B$12.85B
Dividend Yield6.94%5.43%5.36%11.08%
P/E Ratio19.2132.26232.3424.24
Price / Sales0.3328.4062.1899.81
Price / Cash8.8916.1620.7053.99
Price / Book3.438.9411.416.20
Net Income-$112M-$45.77M$1.10B$348.59M
7 Day Performance-2.90%-1.15%-1.15%0.08%
1 Month Performance7.78%5.16%2.43%3.88%
1 Year Performance0.35%8.45%0.05%16.98%

Sinclair Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SBGI
Sinclair
3.4172 of 5 stars
$14.41
+0.4%
$19.40
+34.6%
+0.3%$1.04B$3.17B19.217,100
NXST
Nexstar Media Group
4.6023 of 5 stars
$184.80
-2.5%
$259.00
+40.2%
-10.1%$5.84B$4.95B35.4712,832
GTN
Gray Media
3.0606 of 5 stars
$4.98
-4.6%
$7.88
+58.1%
-18.7%$537.58M$3.10BN/A9,582
NMAX
Newsmax
0.9338 of 5 stars
$10.35
-4.8%
$23.00
+122.2%
-28.7%$1.40B$189.26MN/A400
EVC
Entravision Communications
0.8524 of 5 stars
$8.94
-0.8%
N/A+225.6%$831.52M$447.59M894.891,025

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This page (NASDAQ:SBGI) was last updated on 8/23/2026 by MarketBeat.com Staff.
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