Nexstar Media Group (NXST) Competitors

Sinclair (NASDAQ:SBGI) and Nexstar Media Group (NASDAQ:NXST) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, institutional ownership, risk, media sentiment, valuation, profitability and analyst recommendations.

Do analysts prefer SBGI or NXST?

Sinclair currently has a consensus price target of $18.50, suggesting a potential upside of 25.05%. Nexstar Media Group has a consensus price target of $205.71, suggesting a potential upside of 13.66%. Given Sinclair's higher probable upside, equities analysts clearly believe Sinclair is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sinclair	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
Nexstar Media Group	0 Sell rating(s)	0 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is SBGI or NXST a better dividend stock?

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.8%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.1%. Sinclair pays out 49.8% of its earnings in the form of a dividend. Nexstar Media Group pays out 37.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Nexstar Media Group has raised its dividend for 12 consecutive years.

Do insiders and institutionals hold more shares of SBGI or NXST?

41.7% of Sinclair shares are held by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are held by institutional investors. 41.9% of Sinclair shares are held by insiders. Comparatively, 6.7% of Nexstar Media Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media prefer SBGI or NXST?

In the previous week, Nexstar Media Group had 3 more articles in the media than Sinclair. MarketBeat recorded 10 mentions for Nexstar Media Group and 7 mentions for Sinclair. Nexstar Media Group's average media sentiment score of 0.88 beat Sinclair's score of 0.14 indicating that Nexstar Media Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sinclair	1 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Nexstar Media Group	4 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is SBGI or NXST more profitable?

Nexstar Media Group has a net margin of 12.21% compared to Sinclair's net margin of 3.72%. Sinclair's return on equity of 34.15% beat Nexstar Media Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sinclair	3.72%	34.15%	2.23%
Nexstar Media Group	12.21%	29.21%	5.64%

Which has preferable valuation & earnings, SBGI or NXST?

Nexstar Media Group has higher revenue and earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sinclair	$3.55B	0.29	$310M	$2.01	7.36
Nexstar Media Group	$5.41B	1.02	$722M	$19.74	9.17

Which has more risk and volatility, SBGI or NXST?

Sinclair has a beta of 1.3, meaning that its stock price is 30% more volatile than the S&P 500. Comparatively, Nexstar Media Group has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500.

Summary

Nexstar Media Group beats Sinclair on 14 of the 19 factors compared between the two stocks.