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Nexstar Media Group (NXST) Competitors

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$184.80 -4.77 (-2.52%)
Closing price 08/17/2026 04:00 PM Eastern
Extended Trading
$184.80 +0.00 (+0.00%)
As of 06:45 AM Eastern
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NXST vs. SBGI, GTN, FOX, SIRI, and VSNT

Should you buy Nexstar Media Group stock or one of its competitors? Nexstar Media Group's main competitors and comparable companies include Sinclair (SBGI), Gray Media (GTN), FOX (FOX), Sirius XM (SIRI), and Versant (VSNT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadcasting" industry.

How does Nexstar Media Group compare to Sinclair?

Sinclair (NASDAQ:SBGI) and Nexstar Media Group (NASDAQ:NXST) are both communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

41.7% of Sinclair shares are owned by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are owned by institutional investors. 42.1% of Sinclair shares are owned by insiders. Comparatively, 7.0% of Nexstar Media Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Sinclair has a beta of 1.06, indicating that its stock price is 6% more volatile than the broader market. Comparatively, Nexstar Media Group has a beta of 0.91, indicating that its stock price is 9% less volatile than the broader market.

In the previous week, Nexstar Media Group had 5 more articles in the media than Sinclair. MarketBeat recorded 13 mentions for Nexstar Media Group and 8 mentions for Sinclair. Nexstar Media Group's average media sentiment score of 0.74 beat Sinclair's score of 0.53 indicating that Nexstar Media Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sinclair
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Nexstar Media Group
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sinclair presently has a consensus target price of $19.20, indicating a potential upside of 34.74%. Nexstar Media Group has a consensus target price of $259.00, indicating a potential upside of 40.15%. Given Nexstar Media Group's stronger consensus rating and higher possible upside, analysts plainly believe Nexstar Media Group is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair
3 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.83
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

Nexstar Media Group has a net margin of 3.20% compared to Sinclair's net margin of 1.60%. Nexstar Media Group's return on equity of 24.02% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Sinclair1.60% -16.09% -0.95%
Nexstar Media Group 3.20%24.02%3.61%

Nexstar Media Group has higher revenue and earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sinclair$3.17B0.33-$112M$0.7519.00
Nexstar Media Group$4.95B1.15$109M$5.2135.47

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.0%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.0%. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group has increased its dividend for 12 consecutive years. Sinclair is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Nexstar Media Group beats Sinclair on 15 of the 19 factors compared between the two stocks.

How does Nexstar Media Group compare to Gray Media?

Gray Media (NYSE:GTN) and Nexstar Media Group (NASDAQ:NXST) are both communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.

Nexstar Media Group has a net margin of 3.20% compared to Gray Media's net margin of -0.83%. Nexstar Media Group's return on equity of 24.02% beat Gray Media's return on equity.

Company Net Margins Return on Equity Return on Assets
Gray Media-0.83% -1.12% -0.23%
Nexstar Media Group 3.20%24.02%3.61%

78.6% of Gray Media shares are owned by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are owned by institutional investors. 9.0% of Gray Media shares are owned by company insiders. Comparatively, 7.0% of Nexstar Media Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gray Media$3.10B0.17-$85M-$0.61N/A
Nexstar Media Group$4.95B1.15$109M$5.2135.47

In the previous week, Nexstar Media Group had 7 more articles in the media than Gray Media. MarketBeat recorded 13 mentions for Nexstar Media Group and 6 mentions for Gray Media. Nexstar Media Group's average media sentiment score of 0.74 beat Gray Media's score of 0.32 indicating that Nexstar Media Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Gray Media
0 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nexstar Media Group
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Gray Media presently has a consensus target price of $7.88, indicating a potential upside of 58.13%. Nexstar Media Group has a consensus target price of $259.00, indicating a potential upside of 40.15%. Given Gray Media's higher possible upside, equities research analysts plainly believe Gray Media is more favorable than Nexstar Media Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 6.4%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.0%. Gray Media pays out -52.5% of its earnings in the form of a dividend. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group has raised its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Gray Media has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market. Comparatively, Nexstar Media Group has a beta of 0.91, indicating that its stock price is 9% less volatile than the broader market.

Summary

Nexstar Media Group beats Gray Media on 14 of the 19 factors compared between the two stocks.

How does Nexstar Media Group compare to FOX?

FOX (NASDAQ:FOX) and Nexstar Media Group (NASDAQ:NXST) are both communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, media sentiment, risk, profitability and institutional ownership.

FOX pays an annual dividend of $0.56 per share and has a dividend yield of 0.9%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.0%. FOX pays out 14.6% of its earnings in the form of a dividend. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. FOX has increased its dividend for 4 consecutive years and Nexstar Media Group has increased its dividend for 12 consecutive years. Nexstar Media Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

FOX has higher revenue and earnings than Nexstar Media Group. FOX is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FOX$17.13B1.51$1.69B$3.8316.05
Nexstar Media Group$4.95B1.15$109M$5.2135.47

In the previous week, Nexstar Media Group had 3 more articles in the media than FOX. MarketBeat recorded 13 mentions for Nexstar Media Group and 10 mentions for FOX. FOX's average media sentiment score of 1.21 beat Nexstar Media Group's score of 0.74 indicating that FOX is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FOX
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Nexstar Media Group
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

FOX has a net margin of 9.84% compared to Nexstar Media Group's net margin of 3.20%. Nexstar Media Group's return on equity of 24.02% beat FOX's return on equity.

Company Net Margins Return on Equity Return on Assets
FOX9.84% 20.64% 10.76%
Nexstar Media Group 3.20%24.02%3.61%

FOX has a beta of 0.57, indicating that its stock price is 43% less volatile than the broader market. Comparatively, Nexstar Media Group has a beta of 0.91, indicating that its stock price is 9% less volatile than the broader market.

FOX currently has a consensus price target of $76.00, indicating a potential upside of 23.60%. Nexstar Media Group has a consensus price target of $259.00, indicating a potential upside of 40.15%. Given Nexstar Media Group's higher probable upside, analysts clearly believe Nexstar Media Group is more favorable than FOX.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FOX
1 Sell rating(s)
0 Hold rating(s)
7 Buy rating(s)
2 Strong Buy rating(s)
3.00
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

26.4% of FOX shares are held by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are held by institutional investors. 23.1% of FOX shares are held by company insiders. Comparatively, 7.0% of Nexstar Media Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

FOX beats Nexstar Media Group on 11 of the 20 factors compared between the two stocks.

How does Nexstar Media Group compare to Sirius XM?

Sirius XM (NASDAQ:SIRI) and Nexstar Media Group (NASDAQ:NXST) are both mid-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, valuation, earnings, profitability and media sentiment.

10.7% of Sirius XM shares are held by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are held by institutional investors. 3.3% of Sirius XM shares are held by insiders. Comparatively, 7.0% of Nexstar Media Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 3.7%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.0%. Sirius XM pays out 43.2% of its earnings in the form of a dividend. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sirius XM has raised its dividend for 7 consecutive years and Nexstar Media Group has raised its dividend for 12 consecutive years. Nexstar Media Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sirius XM currently has a consensus target price of $30.92, suggesting a potential upside of 6.13%. Nexstar Media Group has a consensus target price of $259.00, suggesting a potential upside of 40.15%. Given Nexstar Media Group's stronger consensus rating and higher probable upside, analysts clearly believe Nexstar Media Group is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

Sirius XM has higher revenue and earnings than Nexstar Media Group. Sirius XM is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.90B1.10$805M$2.5011.65
Nexstar Media Group$4.95B1.15$109M$5.2135.47

Sirius XM has a net margin of 10.23% compared to Nexstar Media Group's net margin of 3.20%. Nexstar Media Group's return on equity of 24.02% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Nexstar Media Group 3.20%24.02%3.61%

Sirius XM has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Nexstar Media Group has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market.

In the previous week, Sirius XM had 2 more articles in the media than Nexstar Media Group. MarketBeat recorded 15 mentions for Sirius XM and 13 mentions for Nexstar Media Group. Sirius XM's average media sentiment score of 0.80 beat Nexstar Media Group's score of 0.74 indicating that Sirius XM is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
9 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Nexstar Media Group
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Nexstar Media Group beats Sirius XM on 11 of the 19 factors compared between the two stocks.

How does Nexstar Media Group compare to Versant?

Versant (NASDAQ:VSNT) and Nexstar Media Group (NASDAQ:NXST) are both mid-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

95.3% of Nexstar Media Group shares are owned by institutional investors. 0.1% of Versant shares are owned by insiders. Comparatively, 7.0% of Nexstar Media Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Nexstar Media Group has a net margin of 3.20% compared to Versant's net margin of 0.00%. Nexstar Media Group's return on equity of 24.02% beat Versant's return on equity.

Company Net Margins Return on Equity Return on Assets
VersantN/A N/A N/A
Nexstar Media Group 3.20%24.02%3.61%

Versant has higher revenue and earnings than Nexstar Media Group. Versant is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Versant$6.69B0.81$930M$3.4811.27
Nexstar Media Group$4.95B1.15$109M$5.2135.47

Versant pays an annual dividend of $1.50 per share and has a dividend yield of 3.8%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.0%. Versant pays out 43.1% of its earnings in the form of a dividend. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group has increased its dividend for 12 consecutive years. Nexstar Media Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Nexstar Media Group had 6 more articles in the media than Versant. MarketBeat recorded 13 mentions for Nexstar Media Group and 7 mentions for Versant. Versant's average media sentiment score of 1.12 beat Nexstar Media Group's score of 0.74 indicating that Versant is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Versant
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Nexstar Media Group
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Versant presently has a consensus price target of $43.20, suggesting a potential upside of 10.12%. Nexstar Media Group has a consensus price target of $259.00, suggesting a potential upside of 40.15%. Given Nexstar Media Group's stronger consensus rating and higher possible upside, analysts plainly believe Nexstar Media Group is more favorable than Versant.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Versant
0 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.38
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

Summary

Nexstar Media Group beats Versant on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NXST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NXST vs. The Competition

MetricNexstar Media GroupMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$5.84B$3.23B$33.14B$13.06B
Dividend Yield3.92%5.32%5.30%10.62%
P/E Ratio35.4733.3524.6525.39
Price / Sales1.1527.7361.0370.90
Price / Cash4.7221.3222.4338.47
Price / Book2.748.2710.876.51
Net Income$109M-$45.68M$1.09B$347.22M
7 Day Performance0.13%0.11%0.12%1.27%
1 Month Performance0.59%2.39%1.39%2.72%
1 Year Performance-10.46%12.44%1.75%21.85%

Nexstar Media Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NXST
Nexstar Media Group
4.4249 of 5 stars
$184.80
-2.5%
$259.00
+40.2%
-10.4%$5.84B$4.95B35.4712,832
SBGI
Sinclair
3.3012 of 5 stars
$13.76
-3.1%
$19.20
+39.5%
+0.4%$1.02B$3.17B18.357,100
GTN
Gray Media
3.4923 of 5 stars
$5.00
-6.9%
$7.88
+57.5%
-15.4%$551.71M$3.10BN/A9,582
FOX
FOX
4.3051 of 5 stars
$56.33
-1.2%
$74.33
+32.0%
+15.2%$23.67B$17.13B14.7110,600
SIRI
Sirius XM
4.8055 of 5 stars
$28.78
-3.8%
$30.92
+7.4%
+26.5%$10.08B$8.56B11.515,119

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This page (NASDAQ:NXST) was last updated on 8/18/2026 by MarketBeat.com Staff.
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