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Nexstar Media Group (NXST) Competitors

Nexstar Media Group logo
$176.83 0.00 (0.00%)
As of 09/4/2026 04:00 PM Eastern

NXST vs. SBGI, GTN, SIRI, VSNT, and NMAX

Should you buy Nexstar Media Group stock or one of its competitors? Nexstar Media Group's main competitors and comparable companies include Sinclair (SBGI), Gray Media (GTN), Sirius XM (SIRI), Versant (VSNT), and Newsmax (NMAX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadcasting" industry.

How does Nexstar Media Group compare to Sinclair?

Nexstar Media Group (NASDAQ:NXST) and Sinclair (NASDAQ:SBGI) are both communication services companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, dividends, earnings, valuation, profitability, risk and institutional ownership.

In the previous week, Nexstar Media Group had 4 more articles in the media than Sinclair. MarketBeat recorded 5 mentions for Nexstar Media Group and 1 mentions for Sinclair. Nexstar Media Group's average media sentiment score of 1.22 beat Sinclair's score of 1.09 indicating that Nexstar Media Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sinclair
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.2%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group has raised its dividend for 12 consecutive years. Sinclair is clearly the better dividend stock, given its higher yield and lower payout ratio.

Nexstar Media Group has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market. Comparatively, Sinclair has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market.

Nexstar Media Group presently has a consensus price target of $259.00, suggesting a potential upside of 46.47%. Sinclair has a consensus price target of $19.40, suggesting a potential upside of 40.48%. Given Nexstar Media Group's stronger consensus rating and higher possible upside, research analysts plainly believe Nexstar Media Group is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63
Sinclair
2 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Nexstar Media Group has higher revenue and earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$4.95B1.10$109M$5.2133.94
Sinclair$3.17B0.32-$112M$0.7518.41

Nexstar Media Group has a net margin of 3.20% compared to Sinclair's net margin of 1.60%. Nexstar Media Group's return on equity of 24.02% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group3.20% 24.02% 3.61%
Sinclair 1.60%-16.09%-0.95%

95.3% of Nexstar Media Group shares are owned by institutional investors. Comparatively, 41.7% of Sinclair shares are owned by institutional investors. 7.0% of Nexstar Media Group shares are owned by insiders. Comparatively, 42.1% of Sinclair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Nexstar Media Group beats Sinclair on 15 of the 19 factors compared between the two stocks.

How does Nexstar Media Group compare to Gray Media?

Nexstar Media Group (NASDAQ:NXST) and Gray Media (NYSE:GTN) are both communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$4.95B1.10$109M$5.2133.94
Gray Media$3.10B0.16-$85M-$0.61N/A

Nexstar Media Group has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market. Comparatively, Gray Media has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market.

95.3% of Nexstar Media Group shares are owned by institutional investors. Comparatively, 78.6% of Gray Media shares are owned by institutional investors. 7.0% of Nexstar Media Group shares are owned by insiders. Comparatively, 9.0% of Gray Media shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Nexstar Media Group has a net margin of 3.20% compared to Gray Media's net margin of -0.83%. Nexstar Media Group's return on equity of 24.02% beat Gray Media's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group3.20% 24.02% 3.61%
Gray Media -0.83%-1.12%-0.23%

In the previous week, Gray Media had 3 more articles in the media than Nexstar Media Group. MarketBeat recorded 8 mentions for Gray Media and 5 mentions for Nexstar Media Group. Nexstar Media Group's average media sentiment score of 1.22 beat Gray Media's score of 0.69 indicating that Nexstar Media Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gray Media
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Nexstar Media Group presently has a consensus price target of $259.00, indicating a potential upside of 46.47%. Gray Media has a consensus price target of $7.88, indicating a potential upside of 59.41%. Given Gray Media's higher probable upside, analysts clearly believe Gray Media is more favorable than Nexstar Media Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.2%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 6.5%. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out -52.5% of its earnings in the form of a dividend. Nexstar Media Group has increased its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Nexstar Media Group beats Gray Media on 13 of the 19 factors compared between the two stocks.

How does Nexstar Media Group compare to Sirius XM?

Sirius XM (NASDAQ:SIRI) and Nexstar Media Group (NASDAQ:NXST) are both mid-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, profitability, analyst recommendations, earnings, dividends, risk and media sentiment.

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by insiders. Comparatively, 7.0% of Nexstar Media Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Sirius XM has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market. Comparatively, Nexstar Media Group has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market.

Sirius XM presently has a consensus price target of $32.00, suggesting a potential upside of 10.38%. Nexstar Media Group has a consensus price target of $259.00, suggesting a potential upside of 46.47%. Given Nexstar Media Group's stronger consensus rating and higher probable upside, analysts plainly believe Nexstar Media Group is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
7 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.32
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

In the previous week, Sirius XM had 30 more articles in the media than Nexstar Media Group. MarketBeat recorded 35 mentions for Sirius XM and 5 mentions for Nexstar Media Group. Nexstar Media Group's average media sentiment score of 1.22 beat Sirius XM's score of 0.42 indicating that Nexstar Media Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
14 Very Positive mention(s)
7 Positive mention(s)
14 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nexstar Media Group
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sirius XM has a net margin of 10.23% compared to Nexstar Media Group's net margin of 3.20%. Nexstar Media Group's return on equity of 24.02% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Nexstar Media Group 3.20%24.02%3.61%

Sirius XM has higher revenue and earnings than Nexstar Media Group. Sirius XM is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.14$805M$2.5011.60
Nexstar Media Group$4.95B1.10$109M$5.2133.94

Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 3.7%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.2%. Sirius XM pays out 43.2% of its earnings in the form of a dividend. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sirius XM has increased its dividend for 7 consecutive years and Nexstar Media Group has increased its dividend for 12 consecutive years. Nexstar Media Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Nexstar Media Group beats Sirius XM on 10 of the 19 factors compared between the two stocks.

How does Nexstar Media Group compare to Versant?

Nexstar Media Group (NASDAQ:NXST) and Versant (NASDAQ:VSNT) are both mid-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, valuation, dividends, profitability and analyst recommendations.

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.2%. Versant pays an annual dividend of $1.50 per share and has a dividend yield of 3.9%. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Versant pays out 43.1% of its earnings in the form of a dividend. Nexstar Media Group has increased its dividend for 12 consecutive years. Nexstar Media Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Versant had 5 more articles in the media than Nexstar Media Group. MarketBeat recorded 10 mentions for Versant and 5 mentions for Nexstar Media Group. Nexstar Media Group's average media sentiment score of 1.22 beat Versant's score of 0.93 indicating that Nexstar Media Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Versant
7 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nexstar Media Group presently has a consensus price target of $259.00, indicating a potential upside of 46.47%. Versant has a consensus price target of $43.20, indicating a potential upside of 11.89%. Given Nexstar Media Group's stronger consensus rating and higher probable upside, equities analysts plainly believe Nexstar Media Group is more favorable than Versant.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63
Versant
0 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.13

Versant has higher revenue and earnings than Nexstar Media Group. Versant is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$4.95B1.10$109M$5.2133.94
Versant$6.69B0.80$930M$3.4811.09

95.3% of Nexstar Media Group shares are held by institutional investors. 7.0% of Nexstar Media Group shares are held by company insiders. Comparatively, 0.1% of Versant shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Nexstar Media Group has a net margin of 3.20% compared to Versant's net margin of 0.00%. Nexstar Media Group's return on equity of 24.02% beat Versant's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group3.20% 24.02% 3.61%
Versant N/A N/A N/A

Summary

Nexstar Media Group beats Versant on 14 of the 18 factors compared between the two stocks.

How does Nexstar Media Group compare to Newsmax?

Nexstar Media Group (NASDAQ:NXST) and Newsmax (NYSE:NMAX) are both communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, earnings, profitability, risk, analyst recommendations, valuation, dividends and media sentiment.

Nexstar Media Group has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market. Comparatively, Newsmax has a beta of 2.72, suggesting that its share price is 172% more volatile than the broader market.

In the previous week, Nexstar Media Group and Nexstar Media Group both had 5 articles in the media. Nexstar Media Group's average media sentiment score of 1.22 beat Newsmax's score of 0.23 indicating that Nexstar Media Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Newsmax
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

95.3% of Nexstar Media Group shares are held by institutional investors. 7.0% of Nexstar Media Group shares are held by insiders. Comparatively, 61.0% of Newsmax shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Nexstar Media Group currently has a consensus price target of $259.00, indicating a potential upside of 46.47%. Given Nexstar Media Group's stronger consensus rating and higher probable upside, equities analysts plainly believe Nexstar Media Group is more favorable than Newsmax.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63
Newsmax
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Nexstar Media Group has higher revenue and earnings than Newsmax. Newsmax is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$4.95B1.10$109M$5.2133.94
Newsmax$189.26M7.28-$99.50M-$0.05N/A

Nexstar Media Group has a net margin of 3.20% compared to Newsmax's net margin of -3.15%. Nexstar Media Group's return on equity of 24.02% beat Newsmax's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group3.20% 24.02% 3.61%
Newsmax -3.15%-8.28%-3.85%

Summary

Nexstar Media Group beats Newsmax on 12 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NXST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NXST vs. The Competition

MetricNexstar Media GroupMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$5.45B$3.13B$33.23B$12.91B
Dividend Yield4.21%5.48%5.33%9.13%
P/E Ratio33.9432.2024.2025.43
Price / Sales1.1035.2962.1895.06
Price / Cash4.4116.7020.7335.62
Price / Book2.629.5711.286.39
Net Income$109M-$45.84M$1.10B$358.69M
7 Day Performance-0.57%0.40%0.36%1.31%
1 Month Performance-8.75%0.24%-0.51%-0.12%
1 Year Performance-15.37%-3.40%-4.89%13.75%

Nexstar Media Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NXST
Nexstar Media Group
4.2202 of 5 stars
$176.83
flat
$259.00
+46.5%
-15.1%$5.45B$4.95B33.9412,832
SBGI
Sinclair
3.6752 of 5 stars
$14.10
-1.7%
$19.40
+37.6%
-0.2%$1.04B$3.17B18.807,100
GTN
Gray Media
3.5091 of 5 stars
$4.89
+1.2%
$7.88
+61.0%
-19.3%$497.42M$3.10BN/A9,582
SIRI
Sirius XM
4.5881 of 5 stars
$28.17
-1.3%
$30.92
+9.8%
+20.5%$9.62B$8.56B11.275,119
VSNT
Versant
4.8089 of 5 stars
$41.12
+0.2%
$43.20
+5.1%
N/A$5.69B$6.69B11.824,400

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This page (NASDAQ:NXST) was last updated on 9/8/2026 by MarketBeat.com Staff.
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