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Gray Media (GTN) Competitors

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$4.78 +0.01 (+0.10%)
Closing price 09/9/2026 03:59 PM Eastern
Extended Trading
$4.80 +0.02 (+0.50%)
As of 04:09 AM Eastern
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GTN vs. NXST, SBGI, GTN.A, NMAX, and EVC

Should you buy Gray Media stock or one of its competitors? Gray Media's main competitors and comparable companies include Nexstar Media Group (NXST), Sinclair (SBGI), Gray Media (GTN.A), Newsmax (NMAX), and Entravision Communications (EVC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadcasting" industry.

How does Gray Media compare to Nexstar Media Group?

Nexstar Media Group (NASDAQ:NXST) and Gray Media (NYSE:GTN) are both communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, earnings, profitability, analyst recommendations, risk, media sentiment, institutional ownership and valuation.

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.5%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 6.7%. Nexstar Media Group pays out 142.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out -52.5% of its earnings in the form of a dividend. Nexstar Media Group has increased its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Nexstar Media Group has a net margin of 3.20% compared to Gray Media's net margin of -0.83%. Nexstar Media Group's return on equity of 24.02% beat Gray Media's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group3.20% 24.02% 3.61%
Gray Media -0.83%-1.12%-0.23%

Nexstar Media Group presently has a consensus target price of $256.50, indicating a potential upside of 55.54%. Gray Media has a consensus target price of $7.88, indicating a potential upside of 64.92%. Given Gray Media's higher possible upside, analysts plainly believe Gray Media is more favorable than Nexstar Media Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Nexstar Media Group had 2 more articles in the media than Gray Media. MarketBeat recorded 7 mentions for Nexstar Media Group and 5 mentions for Gray Media. Nexstar Media Group's average media sentiment score of 0.98 beat Gray Media's score of 0.76 indicating that Nexstar Media Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gray Media
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

95.3% of Nexstar Media Group shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 7.0% of Nexstar Media Group shares are held by company insiders. Comparatively, 9.0% of Gray Media shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Nexstar Media Group has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market. Comparatively, Gray Media has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market.

Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$4.95B1.03$109M$5.2131.65
Gray Media$3.10B0.16-$85M-$0.61N/A

Summary

Nexstar Media Group beats Gray Media on 14 of the 19 factors compared between the two stocks.

How does Gray Media compare to Sinclair?

Sinclair (NASDAQ:SBGI) and Gray Media (NYSE:GTN) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, valuation, media sentiment, analyst recommendations, profitability, earnings, dividends and institutional ownership.

Sinclair has a net margin of 1.60% compared to Gray Media's net margin of -0.83%. Gray Media's return on equity of -1.12% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Sinclair1.60% -16.09% -0.95%
Gray Media -0.83%-1.12%-0.23%

Sinclair has a beta of 1.05, meaning that its share price is 5% more volatile than the broader market. Comparatively, Gray Media has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market.

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.4%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 6.7%. Sinclair pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out -52.5% of its earnings in the form of a dividend.

Gray Media has lower revenue, but higher earnings than Sinclair. Gray Media is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sinclair$3.17B0.31-$112M$0.7518.07
Gray Media$3.10B0.16-$85M-$0.61N/A

41.7% of Sinclair shares are owned by institutional investors. Comparatively, 78.6% of Gray Media shares are owned by institutional investors. 42.1% of Sinclair shares are owned by insiders. Comparatively, 9.0% of Gray Media shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Sinclair currently has a consensus target price of $19.40, indicating a potential upside of 43.17%. Gray Media has a consensus target price of $7.88, indicating a potential upside of 64.92%. Given Gray Media's stronger consensus rating and higher probable upside, analysts clearly believe Gray Media is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair
2 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Gray Media had 4 more articles in the media than Sinclair. MarketBeat recorded 5 mentions for Gray Media and 1 mentions for Sinclair. Gray Media's average media sentiment score of 0.76 beat Sinclair's score of 0.00 indicating that Gray Media is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sinclair
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Gray Media
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Gray Media beats Sinclair on 10 of the 18 factors compared between the two stocks.

How does Gray Media compare to Gray Media?

Gray Media (NYSE:GTN.A) and Gray Media (NYSE:GTN) are both small-cap communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, institutional ownership, media sentiment, valuation, earnings, analyst recommendations, risk and profitability.

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.4%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 6.7%. Gray Media pays out -52.5% of its earnings in the form of a dividend. Gray Media pays out -52.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Gray Media has a consensus target price of $7.88, suggesting a potential upside of 64.92%. Given Gray Media's stronger consensus rating and higher probable upside, analysts clearly believe Gray Media is more favorable than Gray Media.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Media
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Gray Media had 5 more articles in the media than Gray Media. MarketBeat recorded 5 mentions for Gray Media and 0 mentions for Gray Media. Gray Media's average media sentiment score of 0.76 beat Gray Media's score of 0.00 indicating that Gray Media is being referred to more favorably in the news media.

Company Overall Sentiment
Gray Media Neutral
Gray Media Positive

Gray Media has a beta of 0.48, meaning that its stock price is 52% less volatile than the broader market. Comparatively, Gray Media has a beta of 0.96, meaning that its stock price is 4% less volatile than the broader market.

Gray Media is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gray Media$3.10B0.20-$85M-$0.61N/A
Gray Media$3.10B0.16-$85M-$0.61N/A

Company Net Margins Return on Equity Return on Assets
Gray Media-0.83% -1.12% -0.23%
Gray Media -0.83%-1.12%-0.23%

0.3% of Gray Media shares are owned by institutional investors. Comparatively, 78.6% of Gray Media shares are owned by institutional investors. 13.3% of Gray Media shares are owned by insiders. Comparatively, 9.0% of Gray Media shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Gray Media beats Gray Media on 9 of the 11 factors compared between the two stocks.

How does Gray Media compare to Newsmax?

Gray Media (NYSE:GTN) and Newsmax (NYSE:NMAX) are both small-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, dividends, earnings, media sentiment, risk and profitability.

Gray Media has higher revenue and earnings than Newsmax. Newsmax is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gray Media$3.10B0.16-$85M-$0.61N/A
Newsmax$203.29M6.76-$99.50M-$0.05N/A

Gray Media presently has a consensus target price of $7.88, suggesting a potential upside of 64.92%. Given Gray Media's stronger consensus rating and higher probable upside, analysts plainly believe Gray Media is more favorable than Newsmax.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Newsmax
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Gray Media had 3 more articles in the media than Newsmax. MarketBeat recorded 5 mentions for Gray Media and 2 mentions for Newsmax. Gray Media's average media sentiment score of 0.76 beat Newsmax's score of -0.03 indicating that Gray Media is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Gray Media
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Newsmax
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Gray Media has a beta of 0.96, indicating that its share price is 4% less volatile than the broader market. Comparatively, Newsmax has a beta of 2.72, indicating that its share price is 172% more volatile than the broader market.

78.6% of Gray Media shares are held by institutional investors. 9.0% of Gray Media shares are held by company insiders. Comparatively, 61.0% of Newsmax shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Gray Media has a net margin of -0.83% compared to Newsmax's net margin of -3.15%. Gray Media's return on equity of -1.12% beat Newsmax's return on equity.

Company Net Margins Return on Equity Return on Assets
Gray Media-0.83% -1.12% -0.23%
Newsmax -3.15%-8.28%-3.85%

Summary

Gray Media beats Newsmax on 12 of the 16 factors compared between the two stocks.

How does Gray Media compare to Entravision Communications?

Entravision Communications (NYSE:EVC) and Gray Media (NYSE:GTN) are both small-cap communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, media sentiment, earnings and valuation.

Entravision Communications has higher earnings, but lower revenue than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Entravision Communications, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Entravision Communications$447.59M1.72-$79.17M$0.01835.10
Gray Media$3.10B0.16-$85M-$0.61N/A

Entravision Communications has a net margin of 0.62% compared to Gray Media's net margin of -0.83%. Entravision Communications' return on equity of 6.98% beat Gray Media's return on equity.

Company Net Margins Return on Equity Return on Assets
Entravision Communications0.62% 6.98% 1.17%
Gray Media -0.83%-1.12%-0.23%

Entravision Communications pays an annual dividend of $0.20 per share and has a dividend yield of 2.4%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 6.7%. Entravision Communications pays out 2,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out -52.5% of its earnings in the form of a dividend. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

69.5% of Entravision Communications shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 9.1% of Entravision Communications shares are held by insiders. Comparatively, 9.0% of Gray Media shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Gray Media has a consensus target price of $7.88, indicating a potential upside of 64.92%. Given Gray Media's stronger consensus rating and higher possible upside, analysts plainly believe Gray Media is more favorable than Entravision Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Entravision Communications
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Gray Media
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Gray Media had 1 more articles in the media than Entravision Communications. MarketBeat recorded 5 mentions for Gray Media and 4 mentions for Entravision Communications. Entravision Communications' average media sentiment score of 0.91 beat Gray Media's score of 0.76 indicating that Entravision Communications is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Entravision Communications
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gray Media
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Entravision Communications has a beta of 1.67, meaning that its stock price is 67% more volatile than the broader market. Comparatively, Gray Media has a beta of 0.96, meaning that its stock price is 4% less volatile than the broader market.

Summary

Entravision Communications beats Gray Media on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GTN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GTN vs. The Competition

MetricGray MediaMedia IndustryCommunication Services SectorNYSE Exchange
Market Cap$491.24M$3.10B$33.38B$23.49B
Dividend Yield6.71%5.50%5.35%3.76%
P/E Ratio-7.8332.0823.8528.73
Price / Sales0.1635.4162.0620.72
Price / Cash1.9117.2720.7434.36
Price / Book0.239.9711.374.74
Net Income-$85M-$45.84M$1.10B$1.07B
7 Day Performance-4.12%-1.30%-0.97%-1.44%
1 Month Performance-4.50%-1.24%-1.34%-1.99%
1 Year Performance-15.56%-9.67%-6.86%11.68%

Gray Media Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GTN
Gray Media
3.4828 of 5 stars
$4.78
+0.1%
$7.88
+64.9%
-18.2%$491.24M$3.10BN/A9,582
NXST
Nexstar Media Group
4.5728 of 5 stars
$182.13
-0.6%
$259.00
+42.2%
-18.6%$5.65B$4.95B34.9612,832
SBGI
Sinclair
2.9044 of 5 stars
$14.10
-1.7%
$19.40
+37.6%
+0.2%$1.04B$3.17B18.807,100
GTN.A
Gray Media
N/A$5.81
-3.8%
N/A-40.9%$622.03M$3.10BN/A8,610
NMAX
Newsmax
0.3927 of 5 stars
$10.83
+1.1%
N/A-17.4%$1.38B$189.26MN/A400

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This page (NYSE:GTN) was last updated on 9/10/2026 by MarketBeat.com Staff.
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