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Gray Media (GTN) Competitors

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$6.00 +0.20 (+3.36%)
Closing price 11/13/2026 03:59 PM Eastern
Extended Trading
$6.00 -0.01 (-0.17%)
As of 11/13/2026 07:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

GTN vs. NXST, SBGI, GTN.A, NMAX, and EVC

Should you buy Gray Media stock or one of its competitors? Gray Media's main competitors and comparable companies include Nexstar Media Group (NXST), Sinclair (SBGI), Gray Media (GTN.A), Newsmax (NMAX), and Entravision Communications (EVC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadcasting" industry.

How does Gray Media compare to Nexstar Media Group?

Gray Media (NYSE:GTN) and Nexstar Media Group (NASDAQ:NXST) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, valuation, institutional ownership, dividends, analyst recommendations and profitability.

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.3%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.6%. Gray Media pays out 110.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group pays out 67.7% of its earnings in the form of a dividend. Nexstar Media Group has increased its dividend for 12 consecutive years.

Gray Media has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market. Comparatively, Nexstar Media Group has a beta of 0.97, indicating that its stock price is 3% less volatile than the broader market.

Nexstar Media Group has higher revenue and earnings than Gray Media. Nexstar Media Group is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gray Media$3.37B0.18-$85M$0.2920.71
Nexstar Media Group$4.95B1.29$109M$10.9918.92

Gray Media presently has a consensus target price of $7.88, indicating a potential upside of 31.14%. Nexstar Media Group has a consensus target price of $257.50, indicating a potential upside of 23.83%. Given Gray Media's higher probable upside, equities analysts clearly believe Gray Media is more favorable than Nexstar Media Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Media
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Nexstar Media Group
0 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.75

In the previous week, Nexstar Media Group had 12 more articles in the media than Gray Media. MarketBeat recorded 17 mentions for Nexstar Media Group and 5 mentions for Gray Media. Nexstar Media Group's average media sentiment score of 0.86 beat Gray Media's score of 0.48 indicating that Nexstar Media Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Gray Media
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nexstar Media Group
6 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nexstar Media Group has a net margin of 5.48% compared to Gray Media's net margin of 1.84%. Nexstar Media Group's return on equity of 32.25% beat Gray Media's return on equity.

Company Net Margins Return on Equity Return on Assets
Gray Media1.84% 2.98% 0.61%
Nexstar Media Group 5.48%32.25%4.44%

78.6% of Gray Media shares are owned by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are owned by institutional investors. 9.0% of Gray Media shares are owned by company insiders. Comparatively, 7.0% of Nexstar Media Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Nexstar Media Group beats Gray Media on 14 of the 19 factors compared between the two stocks.

How does Gray Media compare to Sinclair?

Gray Media (NYSE:GTN) and Sinclair (NASDAQ:SBGI) are both small-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends and earnings.

In the previous week, Sinclair had 8 more articles in the media than Gray Media. MarketBeat recorded 13 mentions for Sinclair and 5 mentions for Gray Media. Gray Media's average media sentiment score of 0.48 beat Sinclair's score of 0.38 indicating that Gray Media is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Gray Media
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sinclair
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.3%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.6%. Gray Media pays out 110.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sinclair pays out 73.0% of its earnings in the form of a dividend. Sinclair is clearly the better dividend stock, given its higher yield and lower payout ratio.

Sinclair has a net margin of 2.84% compared to Gray Media's net margin of 1.84%. Gray Media's return on equity of 2.98% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Gray Media1.84% 2.98% 0.61%
Sinclair 2.84%-4.00%-0.25%

Gray Media has higher revenue and earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gray Media$3.37B0.18-$85M$0.2920.71
Sinclair$3.17B0.35-$112M$1.3711.05

Gray Media presently has a consensus price target of $7.88, indicating a potential upside of 31.14%. Sinclair has a consensus price target of $19.40, indicating a potential upside of 28.14%. Given Gray Media's stronger consensus rating and higher possible upside, research analysts plainly believe Gray Media is more favorable than Sinclair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Media
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Sinclair
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

78.6% of Gray Media shares are owned by institutional investors. Comparatively, 41.7% of Sinclair shares are owned by institutional investors. 9.0% of Gray Media shares are owned by insiders. Comparatively, 42.1% of Sinclair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Gray Media has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market. Comparatively, Sinclair has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market.

Summary

Gray Media beats Sinclair on 10 of the 18 factors compared between the two stocks.

How does Gray Media compare to Gray Media?

Gray Media (NYSE:GTN.A) and Gray Media (NYSE:GTN) are both small-cap communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, risk, earnings, dividends and institutional ownership.

Gray Media is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gray Media$3.10B0.19-$85M$0.2919.86
Gray Media$3.37B0.18-$85M$0.2920.71

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.6%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.3%. Gray Media pays out 110.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out 110.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Gray Media has a beta of 0.46, meaning that its stock price is 54% less volatile than the broader market. Comparatively, Gray Media has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market.

0.3% of Gray Media shares are owned by institutional investors. Comparatively, 78.6% of Gray Media shares are owned by institutional investors. 13.3% of Gray Media shares are owned by company insiders. Comparatively, 9.0% of Gray Media shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Gray Media had 5 more articles in the media than Gray Media. MarketBeat recorded 5 mentions for Gray Media and 0 mentions for Gray Media. Gray Media's average media sentiment score of 1.34 beat Gray Media's score of 0.48 indicating that Gray Media is being referred to more favorably in the media.

Company Overall Sentiment
Gray Media Positive
Gray Media Neutral

Company Net Margins Return on Equity Return on Assets
Gray Media1.84% 2.98% 0.61%
Gray Media 1.84%2.98%0.61%

Gray Media has a consensus price target of $7.88, suggesting a potential upside of 31.14%. Given Gray Media's stronger consensus rating and higher possible upside, analysts clearly believe Gray Media is more favorable than Gray Media.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Media
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Gray Media
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Gray Media beats Gray Media on 9 of the 13 factors compared between the two stocks.

How does Gray Media compare to Newsmax?

Newsmax (NYSE:NMAX) and Gray Media (NYSE:GTN) are both small-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, institutional ownership, valuation, risk, analyst recommendations and earnings.

Newsmax has a beta of 2.71, indicating that its stock price is 171% more volatile than the broader market. Comparatively, Gray Media has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market.

78.6% of Gray Media shares are held by institutional investors. 61.0% of Newsmax shares are held by company insiders. Comparatively, 9.0% of Gray Media shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Gray Media has higher revenue and earnings than Newsmax. Newsmax is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Newsmax$189.26M6.53-$99.50M-$0.05N/A
Gray Media$3.37B0.18-$85M$0.2920.71

Newsmax presently has a consensus price target of $10.00, indicating a potential upside of 4.45%. Gray Media has a consensus price target of $7.88, indicating a potential upside of 31.14%. Given Gray Media's stronger consensus rating and higher possible upside, analysts plainly believe Gray Media is more favorable than Newsmax.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Newsmax
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
Gray Media
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, Newsmax had 19 more articles in the media than Gray Media. MarketBeat recorded 24 mentions for Newsmax and 5 mentions for Gray Media. Newsmax's average media sentiment score of 0.89 beat Gray Media's score of 0.48 indicating that Newsmax is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Newsmax
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Gray Media
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Newsmax has a net margin of 5.70% compared to Gray Media's net margin of 1.84%. Newsmax's return on equity of 10.45% beat Gray Media's return on equity.

Company Net Margins Return on Equity Return on Assets
Newsmax5.70% 10.45% 4.89%
Gray Media 1.84%2.98%0.61%

Summary

Newsmax and Gray Media tied by winning 8 of the 16 factors compared between the two stocks.

How does Gray Media compare to Entravision Communications?

Entravision Communications (NYSE:EVC) and Gray Media (NYSE:GTN) are both small-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, dividends, earnings, profitability, valuation, media sentiment, institutional ownership and analyst recommendations.

69.5% of Entravision Communications shares are owned by institutional investors. Comparatively, 78.6% of Gray Media shares are owned by institutional investors. 9.1% of Entravision Communications shares are owned by insiders. Comparatively, 9.0% of Gray Media shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Gray Media has a consensus target price of $7.88, indicating a potential upside of 31.14%. Given Gray Media's stronger consensus rating and higher possible upside, analysts plainly believe Gray Media is more favorable than Entravision Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Entravision Communications
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Gray Media
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, Gray Media had 4 more articles in the media than Entravision Communications. MarketBeat recorded 5 mentions for Gray Media and 1 mentions for Entravision Communications. Entravision Communications' average media sentiment score of 1.15 beat Gray Media's score of 0.48 indicating that Entravision Communications is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Entravision Communications
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gray Media
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Entravision Communications has higher earnings, but lower revenue than Gray Media. Entravision Communications is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Entravision Communications$447.59M1.95-$79.17M-$0.06N/A
Gray Media$3.37B0.18-$85M$0.2920.71

Entravision Communications has a beta of 1.75, meaning that its stock price is 75% more volatile than the broader market. Comparatively, Gray Media has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market.

Gray Media has a net margin of 1.84% compared to Entravision Communications' net margin of -0.66%. Gray Media's return on equity of 2.98% beat Entravision Communications' return on equity.

Company Net Margins Return on Equity Return on Assets
Entravision Communications-0.66% -5.82% -1.01%
Gray Media 1.84%2.98%0.61%

Entravision Communications pays an annual dividend of $0.20 per share and has a dividend yield of 2.1%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.3%. Entravision Communications pays out -333.3% of its earnings in the form of a dividend. Gray Media pays out 110.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Gray Media beats Entravision Communications on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GTN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GTN vs. The Competition

MetricGray MediaMedia IndustryCommunication Services SectorNYSE Exchange
Market Cap$598.34M$3.11B$30.78B$23.48B
Dividend Yield5.41%6.08%4.54%3.78%
P/E Ratio20.7125.5622.5327.05
Price / Sales0.182.172.663.38
Price / Cash2.3211.0915.0215.51
Price / Book0.281.783.873.72
Net Income-$85M$34.73M$1.12B$1.08B
7 Day Performance22.68%0.86%0.45%0.58%
1 Month Performance38.20%-0.98%-0.52%1.11%
1 Year Performance29.75%-5.17%-5.81%7.21%

Gray Media Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GTN
Gray Media
4.5371 of 5 stars
$6.01
+3.4%
$7.88
+31.1%
+23.9%$598.34M$3.37B20.719,582
NXST
Nexstar Media Group
4.4325 of 5 stars
$177.54
+3.6%
$256.50
+44.5%
+13.2%$5.07B$4.95B34.0812,832
SBGI
Sinclair
3.6938 of 5 stars
$12.97
+1.3%
$19.40
+49.6%
-7.3%$937.96M$3.26B17.297,100
GTN.A
Gray Media
N/A$9.99
+29.4%
N/A-36.7%$1.03B$3.15BN/A9,582
NMAX
Newsmax
1.722 of 5 stars
$7.99
-1.1%
N/A+12.4%$1.04B$189.26MN/A500

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This page (NYSE:GTN) was last updated on 11/14/2026 by MarketBeat.com Staff.
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