Is GTN or SBGI more profitable?

Sinclair has a net margin of 2.00% compared to Gray Media's net margin of -3.12%. Gray Media's return on equity of -3.07% beat Sinclair's return on equity. Company Net Margins Return on Equity Return on Assets Gray Media -3.12% -3.07% -0.64% Sinclair 2.00% -12.62% -0.73%

Do analysts recommend GTN or GTN.A?

Gray Media currently has a consensus target price of $7.88, indicating a potential upside of 96.14%. Given Gray Media's stronger consensus rating and higher possible upside, analysts plainly believe Gray Media is more favorable than Gray Media. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Gray Media 1 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.33 Gray Media 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has stronger earnings & valuation, GTN or GTN.A?

Gray Media is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Gray Media $3.10B 0.13 -$85M -$1.53 N/A Gray Media $3.10B 0.23 -$85M -$1.53 N/A

Is GTN or GTN.A more profitable?

Company Net Margins Return on Equity Return on Assets Gray Media -3.12% -3.07% -0.64% Gray Media -3.12% -3.07% -0.64%

Gray Media (GTN) Competitors

$4.01 +0.01 (+0.12%)

Closing price 05/29/2026 03:59 PM Eastern

Extended Trading

$4.02 +0.00 (+0.02%)

As of 07:08 AM Eastern

Compare

GTN vs. NXST, SBGI, GTN.A, LILAK, and LILA

Should you buy Gray Media stock or one of its competitors? MarketBeat compares Gray Media with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Gray Media include Nexstar Media Group (NXST), Sinclair (SBGI), Gray Media (GTN.A), Liberty Global (LILAK), and Liberty Latin America (LILA).

How does Gray Media compare to Nexstar Media Group?

Nexstar Media Group (NASDAQ:NXST) and Gray Media (NYSE:GTN) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, earnings, valuation, risk, dividends, analyst recommendations, institutional ownership and media sentiment.

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.2%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 8.0%. Nexstar Media Group pays out 159.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out -20.9% of its earnings in the form of a dividend. Nexstar Media Group has raised its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nexstar Media Group	$4.95B	1.10	$109M	$4.66	38.29
Gray Media	$3.10B	0.13	-$85M	-$1.53	N/A

Nexstar Media Group has a beta of 0.91, indicating that its stock price is 9% less volatile than the broader market. Comparatively, Gray Media has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market.

95.3% of Nexstar Media Group shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 6.7% of Nexstar Media Group shares are held by company insiders. Comparatively, 9.0% of Gray Media shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Nexstar Media Group presently has a consensus target price of $259.67, suggesting a potential upside of 45.53%. Gray Media has a consensus target price of $7.88, suggesting a potential upside of 96.14%. Given Gray Media's higher probable upside, analysts clearly believe Gray Media is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nexstar Media Group	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	3.00
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

In the previous week, Nexstar Media Group had 27 more articles in the media than Gray Media. MarketBeat recorded 27 mentions for Nexstar Media Group and 0 mentions for Gray Media. Gray Media's average media sentiment score of 1.00 beat Nexstar Media Group's score of 0.53 indicating that Gray Media is being referred to more favorably in the news media.

Company	Overall Sentiment
Nexstar Media Group	Positive
Gray Media	Positive

Nexstar Media Group has a net margin of 3.23% compared to Gray Media's net margin of -3.12%. Nexstar Media Group's return on equity of 22.97% beat Gray Media's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nexstar Media Group	3.23%	22.97%	3.88%
Gray Media	-3.12%	-3.07%	-0.64%

Summary

Nexstar Media Group beats Gray Media on 14 of the 20 factors compared between the two stocks.

How does Gray Media compare to Sinclair?

Gray Media (NYSE:GTN) and Sinclair (NASDAQ:SBGI) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, profitability, analyst recommendations, institutional ownership and media sentiment.

Gray Media has higher earnings, but lower revenue than Sinclair. Gray Media is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Media	$3.10B	0.13	-$85M	-$1.53	N/A
Sinclair	$3.17B	0.31	-$112M	$0.90	15.37

Gray Media currently has a consensus price target of $7.88, indicating a potential upside of 96.14%. Sinclair has a consensus price target of $19.20, indicating a potential upside of 38.83%. Given Gray Media's stronger consensus rating and higher possible upside, analysts plainly believe Gray Media is more favorable than Sinclair.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
Sinclair	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 8.0%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.2%. Gray Media pays out -20.9% of its earnings in the form of a dividend. Sinclair pays out 111.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Gray Media has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market. Comparatively, Sinclair has a beta of 1.05, meaning that its share price is 5% more volatile than the broader market.

78.6% of Gray Media shares are held by institutional investors. Comparatively, 41.7% of Sinclair shares are held by institutional investors. 9.0% of Gray Media shares are held by company insiders. Comparatively, 42.1% of Sinclair shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Sinclair had 2 more articles in the media than Gray Media. MarketBeat recorded 2 mentions for Sinclair and 0 mentions for Gray Media. Sinclair's average media sentiment score of 1.66 beat Gray Media's score of 1.00 indicating that Sinclair is being referred to more favorably in the news media.

Company	Overall Sentiment
Gray Media	Positive
Sinclair	Very Positive

Sinclair has a net margin of 2.00% compared to Gray Media's net margin of -3.12%. Gray Media's return on equity of -3.07% beat Sinclair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gray Media	-3.12%	-3.07%	-0.64%
Sinclair	2.00%	-12.62%	-0.73%

Summary

Gray Media and Sinclair tied by winning 9 of the 18 factors compared between the two stocks.

How does Gray Media compare to Gray Media?

Gray Media (NYSE:GTN) and Gray Media (NYSE:GTN.A) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, earnings, valuation, institutional ownership, risk, profitability and analyst recommendations.

In the previous week, Gray Media had 1 more articles in the media than Gray Media. MarketBeat recorded 1 mentions for Gray Media and 0 mentions for Gray Media. Gray Media's average media sentiment score of 1.00 beat Gray Media's score of 0.00 indicating that Gray Media is being referred to more favorably in the media.

Company	Overall Sentiment
Gray Media	Positive
Gray Media	Neutral

Gray Media has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market. Comparatively, Gray Media has a beta of 0.52, suggesting that its stock price is 48% less volatile than the broader market.

Gray Media is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Media	$3.10B	0.13	-$85M	-$1.53	N/A
Gray Media	$3.10B	0.23	-$85M	-$1.53	N/A

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 8.0%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 4.7%. Gray Media pays out -20.9% of its earnings in the form of a dividend. Gray Media pays out -20.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Company	Net Margins	Return on Equity	Return on Assets
Gray Media	-3.12%	-3.07%	-0.64%
Gray Media	-3.12%	-3.07%	-0.64%

78.6% of Gray Media shares are owned by institutional investors. Comparatively, 0.3% of Gray Media shares are owned by institutional investors. 9.0% of Gray Media shares are owned by insiders. Comparatively, 13.3% of Gray Media shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Gray Media currently has a consensus target price of $7.88, indicating a potential upside of 96.14%. Given Gray Media's stronger consensus rating and higher possible upside, analysts plainly believe Gray Media is more favorable than Gray Media.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
Gray Media	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Gray Media beats Gray Media on 8 of the 11 factors compared between the two stocks.

How does Gray Media compare to Liberty Global?

Gray Media (NYSE:GTN) and Liberty Global (NASDAQ:LILAK) are both small-cap communication companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

78.6% of Gray Media shares are held by institutional investors. Comparatively, 53.0% of Liberty Global shares are held by institutional investors. 9.0% of Gray Media shares are held by company insiders. Comparatively, 9.7% of Liberty Global shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Gray Media has higher earnings, but lower revenue than Liberty Global. Liberty Global is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Media	$3.10B	0.13	-$85M	-$1.53	N/A
Liberty Global	$4.44B	0.37	-$611.20M	-$2.48	N/A

In the previous week, Liberty Global had 4 more articles in the media than Gray Media. MarketBeat recorded 4 mentions for Liberty Global and 0 mentions for Gray Media. Liberty Global's average media sentiment score of 1.81 beat Gray Media's score of 1.00 indicating that Liberty Global is being referred to more favorably in the news media.

Company	Overall Sentiment
Gray Media	Positive
Liberty Global	Very Positive

Gray Media has a net margin of -3.12% compared to Liberty Global's net margin of -11.20%. Gray Media's return on equity of -3.07% beat Liberty Global's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gray Media	-3.12%	-3.07%	-0.64%
Liberty Global	-11.20%	-43.70%	-4.15%

Gray Media presently has a consensus price target of $7.88, suggesting a potential upside of 96.14%. Liberty Global has a consensus price target of $8.20, suggesting a potential upside of 0.00%. Given Gray Media's stronger consensus rating and higher possible upside, equities analysts plainly believe Gray Media is more favorable than Liberty Global.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
Liberty Global	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Gray Media has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market. Comparatively, Liberty Global has a beta of 0.71, meaning that its share price is 29% less volatile than the broader market.

Summary

Gray Media beats Liberty Global on 11 of the 16 factors compared between the two stocks.

How does Gray Media compare to Liberty Latin America?

Liberty Latin America (NASDAQ:LILA) and Gray Media (NYSE:GTN) are both small-cap communication companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

Liberty Latin America has a beta of 0.74, suggesting that its share price is 26% less volatile than the broader market. Comparatively, Gray Media has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market.

Gray Media has a net margin of -3.12% compared to Liberty Latin America's net margin of -11.20%. Gray Media's return on equity of -3.07% beat Liberty Latin America's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Liberty Latin America	-11.20%	-45.66%	-4.11%
Gray Media	-3.12%	-3.07%	-0.64%

18.5% of Liberty Latin America shares are owned by institutional investors. Comparatively, 78.6% of Gray Media shares are owned by institutional investors. 6.3% of Liberty Latin America shares are owned by insiders. Comparatively, 9.0% of Gray Media shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Gray Media has lower revenue, but higher earnings than Liberty Latin America. Liberty Latin America is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Liberty Latin America	$4.44B	0.37	-$611.20M	-$2.48	N/A
Gray Media	$3.10B	0.13	-$85M	-$1.53	N/A

Liberty Latin America currently has a consensus target price of $13.00, indicating a potential upside of 61.09%. Gray Media has a consensus target price of $7.88, indicating a potential upside of 96.14%. Given Gray Media's stronger consensus rating and higher probable upside, analysts clearly believe Gray Media is more favorable than Liberty Latin America.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Liberty Latin America	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

In the previous week, Liberty Latin America had 4 more articles in the media than Gray Media. MarketBeat recorded 4 mentions for Liberty Latin America and 0 mentions for Gray Media. Liberty Latin America's average media sentiment score of 1.81 beat Gray Media's score of 1.00 indicating that Liberty Latin America is being referred to more favorably in the media.

Company	Overall Sentiment
Liberty Latin America	Very Positive
Gray Media	Positive

Summary

Gray Media beats Liberty Latin America on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GTN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GTN vs. The Competition

Export

Metric	Gray Media	BRDCST Industry	Discretionary Sector	NYSE Exchange
Market Cap	$412.50M	$17.70B	$7.31B	$23.18B
Dividend Yield	7.98%	5.50%	2.85%	4.09%
P/E Ratio	-2.62	19.60	21.75	30.62
Price / Sales	0.13	1.17	4.02	24.75
Price / Cash	1.60	7.21	12.99	19.43
Price / Book	0.19	2.73	3.71	4.70
Net Income	-$85M	$292.32M	$247.47M	$1.07B
7 Day Performance	-1.47%	1.40%	1.59%	1.14%
1 Month Performance	N/A	N/A	N/A	1.58%
1 Year Performance	0.88%	31.61%	18.25%	28.06%

Gray Media Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GTN Gray Media	3.8222 of 5 stars	$4.02 +0.1%	$7.88 +96.1%	+0.9%	$412.50M	$3.10B	N/A	9,582	Positive News Gap Up
NXST Nexstar Media Group	4.6878 of 5 stars	$188.67 flat	$259.67 +37.6%	+5.0%	$5.76B	$4.95B	40.49	12,832	Gap Up
SBGI Sinclair	3.9687 of 5 stars	$13.86 flat	$19.20 +38.5%	-1.0%	$1.00B	$3.17B	15.40	7,100	Positive News Gap Up
GTN.A Gray Media	N/A	$8.36 flat	N/A	-20.1%	$858.89M	$3.10B	N/A	8,610	Gap Up
LILAK Liberty Global	2.3024 of 5 stars	$8.03 flat	$8.20 +2.1%	+63.7%	$1.62B	$4.44B	N/A	10,000	Positive News

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This page (NYSE:GTN) was last updated on 6/1/2026 by MarketBeat.com Staff.

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Gray Media (GTN) Competitors

GTN vs. NXST, SBGI, GTN.A, LILAK, and LILA

How does Gray Media compare to Nexstar Media Group?

Summary

How does Gray Media compare to Sinclair?

Summary

How does Gray Media compare to Gray Media?

Summary

How does Gray Media compare to Liberty Global?

Summary

How does Gray Media compare to Liberty Latin America?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

GTN vs. The Competition

Gray Media Competitors List

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Gray Media (GTN) Competitors

GTN vs. NXST, SBGI, GTN.A, LILAK, and LILA

How does Gray Media compare to Nexstar Media Group?

Is NXST or GTN a better dividend stock?

Which has stronger earnings and valuation, NXST or GTN?

Which has more volatility and risk, NXST or GTN?

Do institutionals & insiders have more ownership in NXST or GTN?

Do analysts prefer NXST or GTN?

Does the media favor NXST or GTN?

Is NXST or GTN more profitable?

Summary

How does Gray Media compare to Sinclair?

Which has stronger valuation & earnings, GTN or SBGI?

Do analysts rate GTN or SBGI?

Is GTN or SBGI a better dividend stock?

Which has more volatility and risk, GTN or SBGI?

Do insiders & institutionals have more ownership in GTN or SBGI?

Does the media prefer GTN or SBGI?

Is GTN or SBGI more profitable?

Summary

How does Gray Media compare to Gray Media?

Does the media refer more to GTN or GTN.A?

Which has more risk & volatility, GTN or GTN.A?

Which has stronger earnings & valuation, GTN or GTN.A?

Is GTN or GTN.A a better dividend stock?

Is GTN or GTN.A more profitable?

Do institutionals and insiders believe in GTN or GTN.A?

Do analysts recommend GTN or GTN.A?

Summary

How does Gray Media compare to Liberty Global?

Do insiders & institutionals hold more shares of GTN or LILAK?

Which has higher valuation & earnings, GTN or LILAK?

Does the media refer more to GTN or LILAK?

Is GTN or LILAK more profitable?

Do analysts recommend GTN or LILAK?

Which has more risk & volatility, GTN or LILAK?

Summary

How does Gray Media compare to Liberty Latin America?

Which has more volatility and risk, LILA or GTN?

Is LILA or GTN more profitable?

Do institutionals and insiders hold more shares of LILA or GTN?

Which has stronger valuation & earnings, LILA or GTN?

Do analysts rate LILA or GTN?

Does the media refer more to LILA or GTN?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

GTN vs. The Competition

Gray Media Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools