Gray Media (GTN) Competitors

$4.38 +0.05 (+1.04%)

Closing price 05/11/2026 03:59 PM Eastern

Extended Trading

$4.47 +0.10 (+2.29%)

As of 05/11/2026 07:51 PM Eastern

GTN vs. NXST, SBGI, GTN.A, LILAK, and LILA

Should you be buying Gray Media stock or one of its competitors? The main competitors of Gray Media include Nexstar Media Group (NXST), Sinclair (SBGI), Gray Media (GTN.A), Liberty Global (LILAK), and Liberty Latin America (LILA).

How does Gray Media compare to Nexstar Media Group?

Nexstar Media Group (NASDAQ:NXST) and Gray Media (NYSE:GTN) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, media sentiment, dividends and analyst recommendations.

In the previous week, Nexstar Media Group and Nexstar Media Group both had 19 articles in the media. Nexstar Media Group's average media sentiment score of 0.58 beat Gray Media's score of 0.00 indicating that Nexstar Media Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Nexstar Media Group	4 Very Positive mention(s)	3 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Gray Media	1 Very Positive mention(s)	2 Positive mention(s)	11 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Nexstar Media Group presently has a consensus price target of $259.67, indicating a potential upside of 28.05%. Gray Media has a consensus price target of $8.13, indicating a potential upside of 85.71%. Given Gray Media's higher probable upside, analysts clearly believe Gray Media is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nexstar Media Group	0 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.75
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.7%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 7.3%. Nexstar Media Group pays out 159.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media pays out -20.9% of its earnings in the form of a dividend. Nexstar Media Group has increased its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nexstar Media Group	$4.95B	1.25	$109M	$4.66	43.52
Gray Media	$3.10B	0.15	-$85M	-$1.53	N/A

Nexstar Media Group has a beta of 0.97, indicating that its stock price is 3% less volatile than the broader market. Comparatively, Gray Media has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market.

95.3% of Nexstar Media Group shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 6.7% of Nexstar Media Group shares are held by insiders. Comparatively, 9.0% of Gray Media shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Nexstar Media Group has a net margin of 3.23% compared to Gray Media's net margin of -3.12%. Nexstar Media Group's return on equity of 22.87% beat Gray Media's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nexstar Media Group	3.23%	22.87%	4.48%
Gray Media	-3.12%	-3.05%	-0.64%

Summary

Nexstar Media Group beats Gray Media on 13 of the 18 factors compared between the two stocks.

How does Gray Media compare to Sinclair?

Gray Media (NYSE:GTN) and Sinclair (NASDAQ:SBGI) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, risk, profitability, earnings, media sentiment and analyst recommendations.

Gray Media has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market. Comparatively, Sinclair has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market.

Gray Media presently has a consensus price target of $8.13, indicating a potential upside of 85.71%. Sinclair has a consensus price target of $19.20, indicating a potential upside of 34.55%. Given Gray Media's stronger consensus rating and higher possible upside, analysts plainly believe Gray Media is more favorable than Sinclair.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
Sinclair	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

Gray Media has higher earnings, but lower revenue than Sinclair. Gray Media is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Media	$3.10B	0.15	-$85M	-$1.53	N/A
Sinclair	$3.17B	0.32	-$112M	$0.90	15.86

78.6% of Gray Media shares are held by institutional investors. Comparatively, 41.7% of Sinclair shares are held by institutional investors. 9.0% of Gray Media shares are held by insiders. Comparatively, 46.6% of Sinclair shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 7.3%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.0%. Gray Media pays out -20.9% of its earnings in the form of a dividend. Sinclair pays out 111.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Gray Media had 11 more articles in the media than Sinclair. MarketBeat recorded 19 mentions for Gray Media and 8 mentions for Sinclair. Gray Media's average media sentiment score of 0.00 beat Sinclair's score of -0.18 indicating that Gray Media is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Gray Media	1 Very Positive mention(s)	2 Positive mention(s)	11 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sinclair	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Sinclair has a net margin of 2.00% compared to Gray Media's net margin of -3.12%. Gray Media's return on equity of -3.05% beat Sinclair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gray Media	-3.12%	-3.05%	-0.64%
Sinclair	2.00%	-12.62%	-0.73%

Summary

Gray Media beats Sinclair on 11 of the 18 factors compared between the two stocks.

How does Gray Media compare to Gray Media?

Gray Media (NYSE:GTN.A) and Gray Media (NYSE:GTN) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, risk, dividends and valuation.

Gray Media is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Media	$3.10B	0.39	-$85M	-$1.53	N/A
Gray Media	$3.10B	0.15	-$85M	-$1.53	N/A

Gray Media has a consensus price target of $8.13, indicating a potential upside of 85.71%. Given Gray Media's stronger consensus rating and higher probable upside, analysts clearly believe Gray Media is more favorable than Gray Media.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Media	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 2.8%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 7.3%. Gray Media pays out -20.9% of its earnings in the form of a dividend. Gray Media pays out -20.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

0.3% of Gray Media shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 13.3% of Gray Media shares are held by company insiders. Comparatively, 9.0% of Gray Media shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Gray Media had 5 more articles in the media than Gray Media. MarketBeat recorded 19 mentions for Gray Media and 14 mentions for Gray Media. Gray Media's average media sentiment score of 0.00 beat Gray Media's score of -0.41 indicating that Gray Media is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Gray Media	0 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Neutral
Gray Media	1 Very Positive mention(s)	2 Positive mention(s)	11 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Company	Net Margins	Return on Equity	Return on Assets
Gray Media	-3.12%	-3.05%	-0.64%
Gray Media	-3.12%	-3.05%	-0.64%

Gray Media has a beta of 0.63, suggesting that its share price is 37% less volatile than the broader market. Comparatively, Gray Media has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market.

Summary

Gray Media beats Gray Media on 9 of the 11 factors compared between the two stocks.

How does Gray Media compare to Liberty Global?

Liberty Global (NASDAQ:LILAK) and Gray Media (NYSE:GTN) are both small-cap communication companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, valuation, dividends and analyst recommendations.

Gray Media has lower revenue, but higher earnings than Liberty Global. Liberty Global is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Liberty Global	$4.44B	0.35	-$611.20M	-$2.48	N/A
Gray Media	$3.10B	0.15	-$85M	-$1.53	N/A

Liberty Global currently has a consensus price target of $8.20, indicating a potential upside of 4.06%. Gray Media has a consensus price target of $8.13, indicating a potential upside of 85.71%. Given Gray Media's stronger consensus rating and higher probable upside, analysts plainly believe Gray Media is more favorable than Liberty Global.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Liberty Global	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

53.0% of Liberty Global shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 9.7% of Liberty Global shares are held by company insiders. Comparatively, 9.0% of Gray Media shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Gray Media had 13 more articles in the media than Liberty Global. MarketBeat recorded 19 mentions for Gray Media and 6 mentions for Liberty Global. Liberty Global's average media sentiment score of 0.08 beat Gray Media's score of 0.00 indicating that Liberty Global is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Liberty Global	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Gray Media	1 Very Positive mention(s)	2 Positive mention(s)	11 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Gray Media has a net margin of -3.12% compared to Liberty Global's net margin of -11.20%. Gray Media's return on equity of -3.05% beat Liberty Global's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Liberty Global	-11.20%	-43.70%	-4.15%
Gray Media	-3.12%	-3.05%	-0.64%

Liberty Global has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market. Comparatively, Gray Media has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market.

Summary

Gray Media beats Liberty Global on 12 of the 16 factors compared between the two stocks.

How does Gray Media compare to Liberty Latin America?

Liberty Latin America (NASDAQ:LILA) and Gray Media (NYSE:GTN) are both small-cap communication companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, profitability, valuation and analyst recommendations.

In the previous week, Gray Media had 12 more articles in the media than Liberty Latin America. MarketBeat recorded 19 mentions for Gray Media and 7 mentions for Liberty Latin America. Liberty Latin America's average media sentiment score of 0.34 beat Gray Media's score of 0.00 indicating that Liberty Latin America is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Liberty Latin America	3 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Gray Media	1 Very Positive mention(s)	2 Positive mention(s)	11 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Gray Media has a net margin of -3.12% compared to Liberty Latin America's net margin of -11.20%. Gray Media's return on equity of -3.05% beat Liberty Latin America's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Liberty Latin America	-11.20%	-44.68%	-4.12%
Gray Media	-3.12%	-3.05%	-0.64%

Gray Media has lower revenue, but higher earnings than Liberty Latin America. Liberty Latin America is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Liberty Latin America	$4.44B	0.35	-$611.20M	-$2.48	N/A
Gray Media	$3.10B	0.15	-$85M	-$1.53	N/A

Liberty Latin America currently has a consensus target price of $13.00, indicating a potential upside of 68.61%. Gray Media has a consensus target price of $8.13, indicating a potential upside of 85.71%. Given Gray Media's stronger consensus rating and higher possible upside, analysts plainly believe Gray Media is more favorable than Liberty Latin America.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Liberty Latin America	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Gray Media	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

18.5% of Liberty Latin America shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 6.3% of Liberty Latin America shares are held by insiders. Comparatively, 9.0% of Gray Media shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Liberty Latin America has a beta of 0.75, suggesting that its stock price is 25% less volatile than the broader market. Comparatively, Gray Media has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market.

Summary

Gray Media beats Liberty Latin America on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GTN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GTN vs. The Competition

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Metric	Gray Media	BRDCST Industry	Discretionary Sector	NYSE Exchange
Market Cap	$449.35M	$17.95B	$7.23B	$22.90B
Dividend Yield	7.39%	5.21%	2.84%	4.03%
P/E Ratio	-2.86	27.08	18.61	28.90
Price / Sales	0.15	1.14	3.62	108.04
Price / Cash	1.73	7.54	12.98	19.21
Price / Book	0.21	2.65	3.65	4.65
Net Income	-$85M	$292.30M	$247.44M	$1.07B
7 Day Performance	-20.09%	0.37%	12.05%	-0.14%
1 Month Performance	-16.90%	11.89%	11.26%	3.95%
1 Year Performance	-5.61%	40.87%	14.88%	25.39%

Gray Media Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GTN Gray Media	3.2231 of 5 stars	$4.38 +1.0%	$8.13 +85.7%	+2.9%	$449.35M	$3.10B	N/A	9,582	Earnings Report Dividend Announcement Analyst Downgrade
NXST Nexstar Media Group	4.4573 of 5 stars	$199.19 -1.6%	$268.33 +34.7%	+23.0%	$6.14B	$4.95B	67.75	12,832	News Coverage Analyst Forecast
SBGI Sinclair	3.6961 of 5 stars	$14.75 -2.8%	$19.40 +31.5%	-6.4%	$1.09B	$3.17B	16.39	7,100	Analyst Upgrade
GTN.A Gray Media	N/A	$10.52 -1.7%	N/A	+51.7%	$1.11B	$3.10B	N/A	8,610	Earnings Report
LILAK Liberty Global	1.2337 of 5 stars	$8.05 -4.7%	$8.20 +1.9%	+74.0%	$1.69B	$4.44B	N/A	10,000	News Coverage Positive News Earnings Report Analyst Downgrade

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This page (NYSE:GTN) was last updated on 5/12/2026 by MarketBeat.com Staff.

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Gray Media (GTN) Competitors

GTN vs. NXST, SBGI, GTN.A, LILAK, and LILA

How does Gray Media compare to Nexstar Media Group?

Summary

How does Gray Media compare to Sinclair?

Summary

How does Gray Media compare to Gray Media?

Summary

How does Gray Media compare to Liberty Global?

Summary

How does Gray Media compare to Liberty Latin America?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

GTN vs. The Competition

Gray Media Competitors List

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Stock Ideas and Recommendations

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Gray Media (GTN) Competitors

GTN vs. NXST, SBGI, GTN.A, LILAK, and LILA

How does Gray Media compare to Nexstar Media Group?

Does the media favor NXST or GTN?

Do analysts prefer NXST or GTN?

Is NXST or GTN a better dividend stock?

Which has stronger valuation & earnings, NXST or GTN?

Which has more risk & volatility, NXST or GTN?

Do insiders and institutionals believe in NXST or GTN?

Is NXST or GTN more profitable?

Summary

How does Gray Media compare to Sinclair?

Which has more volatility & risk, GTN or SBGI?

Do analysts prefer GTN or SBGI?

Which has higher valuation and earnings, GTN or SBGI?

Do insiders & institutionals have more ownership in GTN or SBGI?

Is GTN or SBGI a better dividend stock?

Does the media refer more to GTN or SBGI?

Is GTN or SBGI more profitable?

Summary

How does Gray Media compare to Gray Media?

Which has higher earnings & valuation, GTN.A or GTN?

Do analysts recommend GTN.A or GTN?

Is GTN.A or GTN a better dividend stock?

Do institutionals and insiders believe in GTN.A or GTN?

Does the media refer more to GTN.A or GTN?

Is GTN.A or GTN more profitable?

Which has more risk & volatility, GTN.A or GTN?

Summary

How does Gray Media compare to Liberty Global?

Which has higher earnings and valuation, LILAK or GTN?

Do analysts prefer LILAK or GTN?

Do institutionals and insiders believe in LILAK or GTN?

Does the media refer more to LILAK or GTN?

Is LILAK or GTN more profitable?

Which has more volatility and risk, LILAK or GTN?

Summary

How does Gray Media compare to Liberty Latin America?

Does the media refer more to LILA or GTN?

Is LILA or GTN more profitable?

Which has better valuation & earnings, LILA or GTN?

Do analysts prefer LILA or GTN?

Do insiders & institutionals believe in LILA or GTN?

Which has more risk and volatility, LILA or GTN?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

GTN vs. The Competition

Gray Media Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools