PROG (PRG) Stock Price, News & Analysis

Company Overview

PROG Holdings, Inc. is a financial technology company that provides consumer payment and lease-to-own solutions through its operating businesses. Its services are designed to help consumers acquire household goods and other merchandise through retail stores, e-commerce websites and other merchant channels.

The company’s primary business is Progressive Leasing, a lease-to-own provider that gives consumers an alternative to traditional credit when purchasing products such as furniture, appliances, electronics, mattresses and other household merchandise. Progressive Leasing works with third-party retail partners to offer payment options at the point of sale.

PROG Holdings also operates Vive Financial, which provides consumer financing products, including revolving credit programs offered through participating merchants. The company serves consumers and retail partners across the United States. PROG Holdings was separated from The Aaron’s Company in 2020 and is headquartered in Draper, Utah.

Key Stats

• Today's Range: $35.40 to $38.34
• 50-Day Range: $29.48 to $39.79
• 52-Week Range: $25.18 to $47.73
• Volume: 1.26 million shs
• Average Volume: 700,330 shs
• Market Capitalization: $1.52 billion
• P/E Ratio: 10.25
• Dividend Yield: 1.47%
• Price Target: $47.38
• Consensus Rating: Moderate Buy

PROG Stock Analysis - MarketRank™

PROG scored higher than 96% of companies evaluated by MarketBeat, and ranked 70th out of 859 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

PROG has received a consensus rating of Moderate Buy. The company's average rating score is 2.70, and is based on no strong buy ratings, 7 buy ratings, 3 hold ratings, and no sell ratings.

Upside Potential

PROG has a consensus price target of $47.38, representing about 24.6% upside from its current price of $38.04.

Amount of Analyst Coverage

PROG has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 16.98%

Earnings Growth

Earnings for PROG are expected to grow by 16.98% in the coming year, from $4.77 to $5.58 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PROG is 10.25, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.63.

Price to Earnings Ratio vs. Sector

The P/E ratio of PROG is 10.25, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 18.64.

Price to Book Value per Share Ratio

PROG has a P/B Ratio of 1.88. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

8.51% of the float of PROG has been sold short.

Short Interest Ratio / Days to Cover

PROG has a short interest ratio ("days to cover") of 4.65.

Change versus previous month

Short interest in PROG has recently decreased by 3.63%, indicating that investor sentiment is improving.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

PROG pays a meaningful dividend of 1.81%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

PROG has only been increasing its dividend for 2 years.

Dividend Coverage

The dividend payout ratio of PROG is 15.09%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, PROG will have a dividend payout ratio of 10.04% next year. This indicates that PROG will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.13

News Sentiment

PROG has a news sentiment score of 0.13. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.67 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 28 news articles for PROG this week, compared to 2 articles on an average week.

Search Interest

2 people have searched for PRG on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, PROG insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $183,060.00 in company stock.

Percentage Held by Insiders

3.72% of the stock of PROG is held by insiders.

Percentage Held by Institutions

97.92% of the stock of PROG is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 9/3 Dividend: 8/18/2026
• Ex-Dividend for 9/3 Dividend: 8/18/2026
• Dividend Payable: 9/03/2026
• Last Earnings: 10/28/2026
• Today: 11/02/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Finance
• Industry: Consumer Finance
• Sub-Industry: Consumer Finance
• Current Symbol: NYSE:PRG
• CIK: 1808834
• Web: www.progholdings.com
• Phone: 385-351-1369
• Fax: 404-240-6584
• Employees: 1,151
• Year Founded: N/A

Price Target and Rating

• Average Price Target for PROG: $47.38
• High Price Target: $64.00
• Low Price Target: $31.00
• Potential Upside/Downside: +24.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.70
• Research Coverage: 10 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.71
• Trailing P/E Ratio: 10.25
• Forward P/E Ratio: 6.82
• P/E Growth: N/A
• Net Income: $146.79 million
• Net Margins: 5.46%
• Pretax Margin: 6.56%
• Return on Equity: 22.01%
• Return on Assets: 8.89%

Debt

• Debt-to-Equity Ratio: 1.07
• Current Ratio: 3.81
• Quick Ratio: 2.29

Sales & Book Value

• Annual Sales: $2.76 billion
• Price / Sales: 0.55
• Cash Flow: $54.34 per share
• Price / Cash Flow: 0.70
• Book Value: $20.28 per share
• Price / Book: 1.88

Miscellaneous

• Outstanding Shares: 39,832,000
• Free Float: 38,350,000
• Market Cap: $1.52 billion
• Optionable: Optionable
• Beta: 1.78