10,317 Shares of Amazon.com, Inc. $AMZN Purchased by Gainplan LLC

Key Points

• Gainplan LLC acquired 10,317 Amazon shares worth approximately $2.57 million during the third quarter, making Amazon its 15th-largest holding. Institutional investors collectively own 72.2% of Amazon’s stock.
• Analysts remain broadly bullish, with a consensus “Moderate Buy” rating and an average price target of $322.53; several firms recently raised their targets to between $320 and $390.
• Amazon’s outlook is supported by AWS and AI investment, new AI-enabled consumer devices, and expected holiday demand, though heavy capital spending, insider selling, and execution and regulatory risks remain concerns.

Gainplan LLC acquired a new stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm acquired 10,317 shares of the e-commerce giant's stock, valued at approximately $2,570,000. Amazon.com comprises 1.5% of Gainplan LLC's holdings, making the stock its 15th largest holding.

A number of other institutional investors and hedge funds also recently bought and sold shares of AMZN. Silvant Capital Management LLC bought a new position in Amazon.com during the second quarter valued at $60,065,000. Public Employees Retirement System of Ohio purchased a new position in shares of Amazon.com during the second quarter worth approximately $909,868,000. Northstar Financial Companies Inc. purchased a new position in Amazon.com during the 2nd quarter worth $3,376,000. Gryphon Financial Partners LLC raised its holdings in shares of Amazon.com by 7.5% in the first quarter. Gryphon Financial Partners LLC now owns 73,085 shares of the e-commerce giant's stock valued at $15,221,000 after acquiring an additional 5,125 shares in the last quarter. Finally, First Citizens Bank & Trust Co. lifted its position in shares of Amazon.com by 1.7% in the 1st quarter. First Citizens Bank & Trust Co. now owns 303,862 shares of the e-commerce giant's stock worth $63,285,000 after purchasing an additional 5,104 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: New Bee AI devices expand Amazon’s consumer-AI strategy. Amazon introduced the $74.99 Bee Frontier wearable and $99.99 Bee Eclipse smartphone accessory, which can summarize conversations, create reminders and suggest products with user permission. The devices connect with Alexa+ and add potential hardware, subscription and commerce revenue streams. Amazon launches two new portable AI listening devices
• Positive Sentiment: AI infrastructure and AWS remain major growth drivers. Coverage highlights Amazon’s custom AI-chip business, rising AWS demand and substantial data-center investment. Supportive analysts argue that Trainium chips and cloud growth could improve Amazon’s competitive position and eventually produce strong returns on today’s spending. Amazon custom AI chips
• Positive Sentiment: Holiday demand expectations are favorable. Analysts expect online shopping growth to support Amazon, Walmart and other large retailers during the 2026 holiday season, providing a near-term catalyst for retail revenue. Expected strong holiday sales
• Neutral Sentiment: Amazon will report third-quarter 2026 results and host its earnings call on October 29, giving investors a near-term update on AWS growth, margins, AI spending and holiday guidance. Amazon third-quarter 2026 earnings call
• Negative Sentiment: AI-agent restrictions could create reputational and competitive risks. Amazon has reportedly blocked Elon Musk’s Grok shopping agents, prompting discussion of an X Shop competitor and raising questions about whether Amazon could lose some control of emerging agent-driven commerce. Elon Musk’s AI shopper and Amazon
• Negative Sentiment: Investors remain concerned about heavy AI capital expenditures, recent layoffs and execution risks from premium Alexa hardware. Regulatory pushback over Amazon’s proposed Boston drone hub and a product recall add smaller additional overhangs.

Analysts Set New Price Targets

Several research firms have issued reports on AMZN. JPMorgan Chase & Co. lifted their target price on Amazon.com from $330.00 to $365.00 and gave the company an "overweight" rating in a research note on Friday, July 31st. Raymond James Financial reissued an "outperform" rating and issued a $390.00 target price (up from $280.00) on shares of Amazon.com in a research report on Friday, July 31st. Truist Financial raised their price target on shares of Amazon.com from $320.00 to $350.00 and gave the stock a "buy" rating in a research report on Friday, July 31st. Bank of America lifted their price objective on Amazon.com from $310.00 to $320.00 and gave the company a "buy" rating in a research note on Friday, July 31st. Finally, Evercore set a $355.00 target price on shares of Amazon.com and gave the company an "outperform" rating in a report on Friday, August 28th. Fifty-six investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. Based on data from MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and a consensus price target of $322.53.

Insider Buying and Selling at Amazon.com

In other news, CEO Matthew Garman sold 14,541 shares of Amazon.com stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the sale, the chief executive officer directly owned 17,794 shares of the company's stock, valued at approximately $4,609,713.64. The trade was a 44.97% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of the business's stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the sale, the chief financial officer owned 109,207 shares in the company, valued at $28,427,674.17. This trade represents a 5.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 71,589 shares of company stock worth $18,580,515. Insiders own 8.90% of the company's stock.

Amazon.com Stock Performance

NASDAQ:AMZN opened at $254.76 on Friday. The company's 50-day moving average price is $257.24 and its 200-day moving average price is $251.58. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The company has a market cap of $2.75 trillion, a P/E ratio of 20.50, a P/E/G ratio of 1.96 and a beta of 1.45. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%. The firm's revenue for the quarter was up 19.6% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.68 earnings per share. On average, sell-side analysts forecast that Amazon.com, Inc. will post 8.03 earnings per share for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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