3,727 Amazon.com, Inc. $AMZN Shares Acquired by Legacy Financial Advisors Inc.

Key Points

• Legacy Financial Advisors increased its Amazon stake by 8%, acquiring 3,727 shares for a total of 50,314 shares valued at approximately $12 million. Institutional investors collectively own 72.2% of Amazon.
• Wall Street remains broadly optimistic, with 56 analysts rating Amazon a Buy and three a Hold; the stock has a “Moderate Buy” consensus and an average price target of $321.19.
• Amazon’s latest quarter exceeded expectations, with $5.75 in EPS and $200.61 billion in revenue, while AWS and AI remain key growth drivers. However, model commoditization, regulatory scrutiny, and insider selling present potential risks.

Legacy Financial Advisors Inc. boosted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 8.0% during the 2nd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 50,314 shares of the e-commerce giant's stock after acquiring an additional 3,727 shares during the period. Amazon.com makes up approximately 1.5% of Legacy Financial Advisors Inc.'s holdings, making the stock its 14th largest holding. Legacy Financial Advisors Inc.'s holdings in Amazon.com were worth $11,992,000 at the end of the most recent reporting period.

Other hedge funds also recently modified their holdings of the company. Trust Asset Management LLC lifted its position in Amazon.com by 3.3% in the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after purchasing an additional 3,414 shares during the period. Bard Associates Inc. acquired a new position in shares of Amazon.com in the 2nd quarter valued at $32,000. Longfellow Investment Management Co. LLC bought a new position in shares of Amazon.com during the 2nd quarter worth about $33,000. Lifetime Wealth Management P.C. acquired a new stake in shares of Amazon.com during the 4th quarter valued at about $45,000. Finally, Prudent Man Investment Management Inc. increased its stake in Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after acquiring an additional 107 shares during the period. Institutional investors own 72.20% of the company's stock.

Wall Street Analyst Weigh In

A number of equities research analysts have weighed in on the company. Monness Crespi & Hardt lifted their price objective on Amazon.com from $315.00 to $330.00 and gave the company a "buy" rating in a report on Friday, July 31st. Piper Sandler reaffirmed an "overweight" rating and issued a $320.00 price target (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Truist Financial increased their price objective on Amazon.com from $320.00 to $350.00 and gave the stock a "buy" rating in a research note on Friday, July 31st. Zacks Research downgraded shares of Amazon.com from a "strong-buy" rating to a "hold" rating in a research note on Monday, September 14th. Finally, Roth Capital reiterated a "buy" rating and set a $325.00 target price on shares of Amazon.com in a research report on Monday, August 3rd. Fifty-six research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, the company has an average rating of "Moderate Buy" and an average price target of $321.19.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 1,000 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $254.77, for a total value of $254,770.00. Following the transaction, the chief executive officer directly owned 475,681 shares in the company, valued at approximately $121,189,248.37. This trade represents a 0.21% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of Amazon.com stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the completion of the sale, the vice president directly owned 119,780 shares of the company's stock, valued at $31,024,217.80. This trade represents a 1.92% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 70,589 shares of company stock valued at $18,329,015 over the last three months. Insiders own 8.90% of the company's stock.

Amazon.com Stock Performance

Shares of NASDAQ:AMZN opened at $246.67 on Wednesday. The business has a fifty day moving average of $256.29 and a 200-day moving average of $247.66. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20. The firm has a market cap of $2.66 trillion, a PE ratio of 19.84, a price-to-earnings-growth ratio of 1.91 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.82 by $3.93. The business had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm's quarterly revenue was up 19.6% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.68 EPS. On average, equities research analysts predict that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI remain the main growth catalysts. Amazon’s Bedrock platform is expanding its selection of models, including GPT-6 and Claude, while analysts argue that rising AI workloads could support faster AWS growth and higher margins. Lower model costs may also increase overall cloud consumption. Amazon Stock Slips as Bedrock Expands Model Choice
• Positive Sentiment: AI infrastructure partnerships are broadening. Australian biotech CSL is working with Amazon Web Services on AI and cloud tools for research and clinical development. Amazon is also building data-center infrastructure and its own satellite network, creating potential long-term growth opportunities beyond retail. Australia's CSL taps Amazon's cloud unit
• Positive Sentiment: Holiday demand expectations are favorable. Adobe projects roughly $10 billion in spending during Amazon’s October Prime Day and forecasts record U.S. holiday e-commerce sales. Strong consumer demand could support fourth-quarter revenue, although aggressive discounts may limit margins. Amazon Has a $10 Billion Holiday Catalyst Coming in October
• Neutral Sentiment: Amazon is gaining political visibility in AI. Founder Jeff Bezos joined other technology leaders at a White House meeting where President Trump said AI companies should largely self-police. The discussion could influence future regulation, but its direct financial impact remains unclear. Trump says AI leaders have to self-police AI technology
• Negative Sentiment: Model commoditization is pressuring AWS economics. Cheaper Claude models and more competing providers on Bedrock could reduce revenue per inference call and intensify price competition, even if usage volumes rise.
• Negative Sentiment: Regulatory and legal risks are increasing. Senate Democrats are seeking details on Amazon’s AI and data-center tax deductions, while a revived U.K. consumer lawsuit alleges that Amazon and Apple restricted competition in Apple-product sales. Amazon Draws Senate Questions Over AI Data Center Tax Deductions

Amazon.com Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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