3,857 Amazon.com, Inc. $AMZN Shares Bought by Vanguard Capital Wealth Advisors

Key Points

• Vanguard Capital Wealth Advisors increased its Amazon stake by 13.5% in the second quarter, buying 3,857 shares to own 32,488 shares valued at approximately $7.74 million. Institutional investors collectively own 72.2% of Amazon.
• Amazon insiders have been selling shares: executives sold 70,589 shares worth about $18.3 million over the past 90 days, including CEO Douglas Herrington’s $1.65 million sale and CEO Matthew Garman’s $3.77 million sale under pre-arranged trading plans.
• Amazon reported quarterly revenue of $200.61 billion, up 19.6% year over year, and significantly beat earnings estimates. Analysts remain bullish, with a “Moderate Buy” consensus and an average price target of $321.19, while AI-driven AWS growth faces potential margin pressure from increasing model competition.

Vanguard Capital Wealth Advisors raised its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 13.5% in the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 32,488 shares of the e-commerce giant's stock after buying an additional 3,857 shares during the period. Amazon.com comprises 5.3% of Vanguard Capital Wealth Advisors' holdings, making the stock its 4th biggest holding. Vanguard Capital Wealth Advisors' holdings in Amazon.com were worth $7,743,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other hedge funds have also added to or reduced their stakes in the stock. Red Crane Wealth Management LLC grew its stake in Amazon.com by 2.3% in the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock worth $346,000 after purchasing an additional 38 shares in the last quarter. Robinson Smith Wealth Advisors LLC raised its position in Amazon.com by 0.7% during the 1st quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock valued at $1,147,000 after purchasing an additional 40 shares in the last quarter. Sfam LLC raised its position in Amazon.com by 3.4% during the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock valued at $255,000 after purchasing an additional 40 shares in the last quarter. Measured Risk Portfolios Inc. lifted its holdings in shares of Amazon.com by 3.4% in the 1st quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock worth $251,000 after buying an additional 40 shares during the period. Finally, CoreFirst Bank & Trust lifted its holdings in shares of Amazon.com by 1.1% in the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant's stock worth $754,000 after buying an additional 40 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Insider Activity

In other Amazon.com news, CEO Douglas J. Herrington sold 6,362 shares of the firm's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $1,647,821.62. Following the completion of the sale, the chief executive officer directly owned 476,681 shares in the company, valued at $123,465,145.81. This trade represents a 1.32% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of Amazon.com stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 70,589 shares of company stock worth $18,329,015 over the last 90 days. 8.90% of the stock is currently owned by insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI remain the main growth catalysts. Amazon’s Bedrock platform is expanding its selection of models, including GPT-6 and Claude, while analysts argue that rising AI workloads could support faster AWS growth and higher margins. Lower model costs may also increase overall cloud consumption. Amazon Stock Slips as Bedrock Expands Model Choice
• Positive Sentiment: AI infrastructure partnerships are broadening. Australian biotech CSL is working with Amazon Web Services on AI and cloud tools for research and clinical development. Amazon is also building data-center infrastructure and its own satellite network, creating potential long-term growth opportunities beyond retail. Australia's CSL taps Amazon's cloud unit
• Positive Sentiment: Holiday demand expectations are favorable. Adobe projects roughly $10 billion in spending during Amazon’s October Prime Day and forecasts record U.S. holiday e-commerce sales. Strong consumer demand could support fourth-quarter revenue, although aggressive discounts may limit margins. Amazon Has a $10 Billion Holiday Catalyst Coming in October
• Neutral Sentiment: Amazon is gaining political visibility in AI. Founder Jeff Bezos joined other technology leaders at a White House meeting where President Trump said AI companies should largely self-police. The discussion could influence future regulation, but its direct financial impact remains unclear. Trump says AI leaders have to self-police AI technology
• Negative Sentiment: Model commoditization is pressuring AWS economics. Cheaper Claude models and more competing providers on Bedrock could reduce revenue per inference call and intensify price competition, even if usage volumes rise.
• Negative Sentiment: Regulatory and legal risks are increasing. Senate Democrats are seeking details on Amazon’s AI and data-center tax deductions, while a revived U.K. consumer lawsuit alleges that Amazon and Apple restricted competition in Apple-product sales. Amazon Draws Senate Questions Over AI Data Center Tax Deductions

Amazon.com Price Performance

AMZN opened at $246.67 on Wednesday. The business's 50-day moving average is $256.29 and its two-hundred day moving average is $247.66. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The firm has a market capitalization of $2.66 trillion, a PE ratio of 19.84, a price-to-earnings-growth ratio of 1.91 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. During the same period in the prior year, the firm posted $1.68 earnings per share. The company's quarterly revenue was up 19.6% on a year-over-year basis. Research analysts anticipate that Amazon.com, Inc. will post 8.01 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

Several brokerages have recently commented on AMZN. Cantor Fitzgerald restated an "overweight" rating and set a $320.00 price target (down from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. Roth Capital reaffirmed a "buy" rating and issued a $325.00 price objective on shares of Amazon.com in a research note on Monday, August 3rd. Wells Fargo & Company reiterated an "overweight" rating and set a $338.00 target price (up from $328.00) on shares of Amazon.com in a report on Thursday, September 3rd. Oppenheimer reissued an "outperform" rating on shares of Amazon.com in a research report on Friday, July 31st. Finally, The Goldman Sachs Group restated a "buy" rating and issued a $375.00 price target (up from $335.00) on shares of Amazon.com in a report on Friday, July 31st. Fifty-six equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. According to data from MarketBeat.com, the company has an average rating of "Moderate Buy" and an average target price of $321.19.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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