4,455 Shares in Salesforce Inc. $CRM Bought by Churchill Financial Advisors LLC

Key Points

• Churchill Financial Advisors LLC initiated a new position in Salesforce, buying 4,455 shares worth about $1.18 million in the fourth quarter.
• Several Salesforce insiders also bought stock recently, including directors Laura Alber and David Blair Kirk, both making purchases of about $500,000 each, signaling insider confidence.
• Salesforce continues to draw mixed Wall Street views: analysts’ consensus remains a Moderate Buy, but some firms have cut price targets and issued cautious ratings ahead of earnings and broader enterprise software spending concerns.

Churchill Financial Advisors LLC bought a new position in shares of Salesforce Inc. (NYSE:CRM - Free Report) in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm bought 4,455 shares of the CRM provider's stock, valued at approximately $1,180,000.

A number of other hedge funds have also bought and sold shares of the company. Aspire Growth Partners LLC grew its holdings in Salesforce by 1.2% in the third quarter. Aspire Growth Partners LLC now owns 3,355 shares of the CRM provider's stock worth $795,000 after purchasing an additional 39 shares during the period. Byrne Asset Management LLC grew its holdings in Salesforce by 1.0% in the fourth quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider's stock worth $1,147,000 after purchasing an additional 43 shares during the period. Mathes Company Inc. grew its holdings in Salesforce by 0.4% in the third quarter. Mathes Company Inc. now owns 12,558 shares of the CRM provider's stock worth $2,976,000 after purchasing an additional 45 shares during the period. Fred Alger Management LLC grew its holdings in Salesforce by 0.3% in the third quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider's stock worth $3,548,000 after purchasing an additional 45 shares during the period. Finally, Beacon Capital Management LLC grew its holdings in Salesforce by 3.5% in the third quarter. Beacon Capital Management LLC now owns 1,372 shares of the CRM provider's stock worth $325,000 after purchasing an additional 46 shares during the period. Institutional investors own 80.43% of the company's stock.

Insider Transactions at Salesforce

In other Salesforce news, Director Laura Alber acquired 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The stock was purchased at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the acquisition, the director directly owned 9,530 shares of the company's stock, valued at $1,854,347.40. This represents a 36.94% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director David Blair Kirk purchased 2,570 shares of the business's stock in a transaction that occurred on Wednesday, March 18th. The shares were purchased at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the acquisition, the director owned 13,689 shares of the company's stock, valued at $2,664,153.18. The trade was a 23.11% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. 3.50% of the stock is owned by company insiders.

Analyst Ratings Changes

CRM has been the subject of a number of research reports. Sanford C. Bernstein reduced their price target on shares of Salesforce from $223.00 to $194.00 and set an "underperform" rating for the company in a report on Thursday, February 26th. DA Davidson reduced their price target on shares of Salesforce from $235.00 to $200.00 and set a "neutral" rating for the company in a report on Friday, February 27th. Jefferies Financial Group reduced their price target on shares of Salesforce from $375.00 to $250.00 and set a "buy" rating for the company in a report on Monday, February 23rd. Cantor Fitzgerald restated an "overweight" rating on shares of Salesforce in a report on Thursday, February 26th. Finally, Oppenheimer reduced their price target on shares of Salesforce from $275.00 to $250.00 and set an "outperform" rating for the company in a report on Thursday, February 26th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, ten have given a Hold rating and three have assigned a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of "Moderate Buy" and a consensus target price of $274.12.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce announced an expanded collaboration with Cint to deliver next-generation AI-powered support through Slack, reinforcing the company’s push into agentic enterprise workflows and AI-driven automation. Cint and Salesforce to Deliver the Next Generation of AI-Powered Support
• Positive Sentiment: Several analyst- and media-driven pieces highlighted Salesforce as an attractive AI and software value play, with commentary pointing to strong upside potential and expectations that Q1 results may benefit from continued digital transformation and generative AI adoption. Salesforce Likely to Beat Q1 Earnings Estimates: Time to Buy the Stock?
• Positive Sentiment: Wall Street price-target articles continue to suggest meaningful upside for CRM, with analysts’ average target implying a large gain from current levels and some firms still keeping bullish ratings. Does Salesforce (CRM) Have the Potential to Rally 53.21% as Wall Street Analysts Expect?
• Neutral Sentiment: Salesforce granted 64,296 RSUs to 27 employees tied to the Cimulate acquisition; this is routine retention-related equity compensation and is not likely to materially move the stock on its own. Salesforce Grants Equity Awards to Cimulate Under Its Inducement Equity Incentive Plan
• Neutral Sentiment: Investors are also focused on Salesforce’s upcoming earnings release and expected post-earnings volatility, which adds uncertainty but no clear directional catalyst yet. Here's How Much Traders Expect Salesforce Stock Could Move After Earnings
• Negative Sentiment: UBS flagged a mixed enterprise software spending backdrop and said it sees limited signs of near-term acceleration in bookings, which may be weighing on sentiment into earnings. Salesforce faces tough enterprise software backdrop heading into earnings, says UBS
• Negative Sentiment: Bank of America reiterated an Underperform rating with a $160 target, signaling that some analysts remain cautious on the stock despite Salesforce’s strong market position. BofA Maintains Underperform Rating on Salesforce (CRM)

Salesforce Stock Up 0.1%

Shares of NYSE CRM opened at $180.32 on Monday. The stock has a market capitalization of $147.54 billion, a P/E ratio of 23.09, a P/E/G ratio of 1.25 and a beta of 1.14. The company has a 50-day moving average price of $182.26 and a 200-day moving average price of $212.64. Salesforce Inc. has a 1 year low of $163.52 and a 1 year high of $280.74. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76.

Salesforce (NYSE:CRM - Get Free Report) last issued its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $3.05 by $0.76. The firm had revenue of $11.20 billion during the quarter, compared to analysts' expectations of $11.18 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The business's revenue was up 12.1% on a year-over-year basis. During the same period last year, the company earned $2.78 earnings per share. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, equities research analysts forecast that Salesforce Inc. will post 9.71 EPS for the current fiscal year.

Salesforce declared that its board has authorized a stock repurchase program on Monday, March 16th that permits the company to buyback $25.00 billion in outstanding shares. This buyback authorization permits the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock buyback programs are usually an indication that the company's board believes its shares are undervalued.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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