4,778 Amazon.com, Inc. $AMZN Shares Sold by Baskin Financial Services Inc.

Key Points

• Baskin Financial Services reduced its Amazon position by 2.1%, selling 4,778 shares and retaining 226,412 shares valued at approximately $56.4 million. Amazon remains the firm's sixth-largest holding and represents about 4.5% of its portfolio.
• Analyst sentiment remains broadly positive: 57 analysts rate Amazon a Buy and three rate it a Hold, producing a “Moderate Buy” consensus and an average price target of $325.12.
• Amazon’s latest quarter slightly missed expectations, with EPS of $1.89 versus a $1.97 consensus and revenue of $201.94 billion versus $202.22 billion expected. Strong AWS growth and long-term AI demand were offset by heavy capital spending, negative free cash flow, and a disappointing holiday-quarter outlook.

Baskin Financial Services Inc. trimmed its position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 2.1% during the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 226,412 shares of the e-commerce giant's stock after selling 4,778 shares during the period. Amazon.com makes up approximately 4.5% of Baskin Financial Services Inc.'s investment portfolio, making the stock its 6th largest holding. Baskin Financial Services Inc.'s holdings in Amazon.com were worth $56,411,000 at the end of the most recent reporting period.

A number of other institutional investors also recently modified their holdings of AMZN. TOP Private Wealth LLC. acquired a new position in Amazon.com during the 2nd quarter worth approximately $29,000. Bard Associates Inc. acquired a new position in Amazon.com during the second quarter worth $32,000. Longfellow Investment Management Co. LLC acquired a new position in Amazon.com during the second quarter worth $33,000. Atomic Invest LLC grew its position in Amazon.com by 41.2% in the second quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant's stock valued at $40,000 after purchasing an additional 49 shares in the last quarter. Finally, Strategic Wealth Advisors LLC bought a new position in Amazon.com in the second quarter valued at $68,000. 72.20% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

AMZN has been the topic of several analyst reports. Wells Fargo & Company set a $329.00 price target on shares of Amazon.com and gave the stock an "overweight" rating in a research report on Monday, October 12th. UBS Group restated a "buy" rating and issued a $348.00 price objective (up from $318.00) on shares of Amazon.com in a report on Monday. Royal Bank Of Canada lifted their target price on Amazon.com from $320.00 to $330.00 and gave the company an "outperform" rating in a research report on Friday, July 31st. Zacks Research downgraded Amazon.com from a "strong-buy" rating to a "hold" rating in a research report on Monday, September 14th. Finally, Evercore set a $355.00 target price on Amazon.com and gave the stock an "outperform" rating in a report on Friday, August 28th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company's stock. According to MarketBeat.com, Amazon.com has an average rating of "Moderate Buy" and an average price target of $325.12.

Amazon.com Stock Down 4.2%

Shares of AMZN stock opened at $243.79 on Friday. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The firm's 50-day moving average is $254.67 and its 200-day moving average is $243.12. The stock has a market cap of $2.63 trillion, a price-to-earnings ratio of 19.61, a PEG ratio of 1.98 and a beta of 1.45. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Thursday, October 29th. The e-commerce giant reported $1.89 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.08). Amazon.com had a return on equity of 18.00% and a net margin of 17.44%. The business had revenue of $201.94 billion for the quarter, compared to the consensus estimate of $202.22 billion. During the same quarter in the prior year, the firm posted $1.95 earnings per share. The business's revenue was up 12.1% compared to the same quarter last year. Sell-side analysts predict that Amazon.com, Inc. will post 8.00 EPS for the current year.

Insider Activity at Amazon.com

In related news, CEO Matthew S. Garman sold 14,541 shares of Amazon.com stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the sale, the chief executive officer owned 17,794 shares of the company's stock, valued at approximately $4,609,713.64. The trade was a 44.97% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the company's stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the transaction, the senior vice president owned 41,190 shares in the company, valued at approximately $10,699,926.30. This trade represents a 18.35% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 71,589 shares of company stock worth $18,580,515 in the last quarter. 8.90% of the stock is owned by corporate insiders.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS growth accelerated sharply. Amazon Web Services revenue rose 39% to approximately $46 billion, its fastest growth rate in nearly five years, while AWS generated about 63% of Amazon’s operating profit. CEO Andy Jassy said growth could exceed 40% in 2027 and 2028 as businesses continue migrating workloads to the cloud. Amazon AWS revenue grows 39%, leading to wider margin
• Positive Sentiment: Long-term AI and infrastructure demand remains strong. AWS capacity is reportedly booked through much of next year, and Amazon continues to secure power for expansion, including an agreement supporting more than $3 billion of investment at Maryland’s Calvert Cliffs nuclear plant. Amazon also received approval for its Globalstar deal, supporting its satellite-connectivity ambitions. Amazon wins FCC approval for Globalstar deal
• Neutral Sentiment: Amazon held its 2026 capital-expenditure forecast at $220 billion. Management indicated AI-related spending could be “meaningfully” higher in 2027. The investment may support future AWS and AI growth, but investors are demanding clearer evidence that the spending will generate adequate returns. Amazon CEO sees AI spending meaningfully higher in 2027
• Negative Sentiment: Amazon missed quarterly expectations. Adjusted earnings were $1.89 per share versus the roughly $1.97–$2.01 consensus range, while revenue of $201.9 billion was slightly below forecasts. Earnings also declined from the year-ago period. Amazon lags Q3 earnings and revenue estimates
• Negative Sentiment: The fourth-quarter outlook disappointed investors. Amazon projected holiday-quarter sales largely below Wall Street estimates, raising concerns about slower e-commerce demand as inflation and higher household costs weigh on consumers. Amazon projects fourth-quarter sales below estimates
• Negative Sentiment: Cash-flow pressure intensified. Amazon reported approximately $42.4 billion of negative free cash flow as data-center and AI investment surged. The combination of heavy spending, uncertain payback periods, and broader market anxiety over the AI trade is driving the negative reaction despite AWS’s strong performance. Amazon posts negative free cash flow and holds capex unchanged

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company's principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.

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