6,412 Shares of Amazon.com, Inc. $AMZN Bought by Ruggaard & Associates LLC

Key Points

• Ruggaard & Associates LLC acquired 6,412 Amazon shares worth approximately $1.53 million in the second quarter, making Amazon 0.5% of its portfolio. Institutional investors and hedge funds collectively own 72.2% of the stock.
• Analysts remain broadly bullish: 56 rate Amazon a Buy and three rate it a Hold, producing a “Moderate Buy” consensus and an average price target of $321.19. Several firms recently raised their targets, including Goldman Sachs to $375 and JPMorgan to $365.
• Amazon reported quarterly earnings of $5.75 per share versus the $1.82 consensus estimate, while revenue rose 19.6% year over year to $200.61 billion. However, insiders sold shares recently, including CEO Matthew Garman’s $3.77 million sale and CEO Andrew Jassy’s $5.18 million sale.

Ruggaard & Associates LLC bought a new position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the second quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor bought 6,412 shares of the e-commerce giant's stock, valued at approximately $1,528,000. Amazon.com comprises 0.5% of Ruggaard & Associates LLC's holdings, making the stock its 22nd biggest holding.

Several other hedge funds and other institutional investors have also recently bought and sold shares of the stock. Trust Asset Management LLC grew its position in Amazon.com by 3.3% during the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock valued at $26,000 after buying an additional 3,414 shares during the period. Bard Associates Inc. acquired a new position in shares of Amazon.com in the second quarter worth about $32,000. Longfellow Investment Management Co. LLC purchased a new stake in shares of Amazon.com during the 2nd quarter worth about $33,000. Lifetime Wealth Management P.C. purchased a new stake in shares of Amazon.com during the 4th quarter worth about $45,000. Finally, Prudent Man Investment Management Inc. grew its position in shares of Amazon.com by 87.7% during the 4th quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after acquiring an additional 107 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

AMZN has been the subject of several recent analyst reports. JPMorgan Chase & Co. lifted their price target on Amazon.com from $330.00 to $365.00 and gave the company an "overweight" rating in a research note on Friday, July 31st. Oppenheimer reissued an "outperform" rating on shares of Amazon.com in a report on Friday, July 31st. The Goldman Sachs Group restated a "buy" rating and issued a $375.00 price objective (up from $335.00) on shares of Amazon.com in a research report on Friday, July 31st. Roth Capital reaffirmed a "buy" rating and set a $325.00 target price on shares of Amazon.com in a research note on Monday, August 3rd. Finally, TD Cowen reiterated a "buy" rating and set a $350.00 target price (up from $340.00) on shares of Amazon.com in a research report on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and a consensus price target of $321.19.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 14,541 shares of the stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the sale, the chief executive officer owned 17,794 shares of the company's stock, valued at $4,609,713.64. This trade represents a 44.97% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew Jassy sold 20,000 shares of the business's stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares of the company's stock, valued at approximately $579,085,751.66. This represents a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock worth $18,568,785 over the last quarter. 8.90% of the stock is currently owned by insiders.

Amazon.com Stock Up 0.1%

Shares of NASDAQ:AMZN opened at $249.67 on Friday. The firm has a market capitalization of $2.69 trillion, a PE ratio of 20.09, a price-to-earnings-growth ratio of 1.93 and a beta of 1.44. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The firm's 50-day moving average is $256.39 and its two-hundred day moving average is $246.96.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. During the same period in the prior year, the firm earned $1.68 EPS. The firm's revenue for the quarter was up 19.6% on a year-over-year basis. Analysts predict that Amazon.com, Inc. will post 8.01 EPS for the current year.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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