6,722 Shares in Salesforce Inc. $CRM Bought by HBK Sorce Advisory LLC

Key Points

• HBK Sorce Advisory LLC acquired 6,722 Salesforce shares during the second quarter, valued at approximately $1.3 million. Institutional investors collectively own 80.43% of Salesforce.
• Analyst sentiment is generally positive: Salesforce has a consensus “Moderate Buy” rating and a $249.05 average price target, while JPMorgan recently initiated coverage with an Overweight rating and a $250 target.
• Salesforce reported quarterly EPS of $3.88 versus $3.13 expected and revenue of $11.13 billion, up 13.3% year over year. The company also pays a quarterly dividend of $0.44 per share, yielding about 0.9% annually.

HBK Sorce Advisory LLC acquired a new stake in Salesforce Inc. (NYSE:CRM - Free Report) during the 2nd quarter, according to its most recent disclosure with the SEC. The fund acquired 6,722 shares of the CRM provider's stock, valued at approximately $1,297,000.

Other large investors have also recently added to or reduced their stakes in the company. J. Stern & Co. LLP lifted its holdings in shares of Salesforce by 24,056.7% in the fourth quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider's stock valued at $12,552,896,000 after purchasing an additional 47,189,352 shares in the last quarter. Norges Bank bought a new position in shares of Salesforce during the fourth quarter worth about $3,182,951,000. Arrowstreet Capital Limited Partnership grew its holdings in shares of Salesforce by 130.2% during the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider's stock worth $2,363,096,000 after buying an additional 7,160,302 shares in the last quarter. Bank of New York Mellon Corp acquired a new stake in Salesforce in the 2nd quarter valued at approximately $844,928,000. Finally, Cardano Risk Management B.V. raised its position in Salesforce by 924.7% in the 4th quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider's stock valued at $1,028,807,000 after buying an additional 3,504,605 shares during the last quarter. Institutional investors own 80.43% of the company's stock.

Wall Street Analysts Forecast Growth

Several research firms have commented on CRM. Canaccord Genuity Group restated a "buy" rating and issued a $225.00 target price on shares of Salesforce in a research note on Tuesday, June 16th. Susquehanna began coverage on shares of Salesforce in a research note on Wednesday, July 1st. They set a "neutral" rating for the company. CLSA began coverage on shares of Salesforce in a report on Monday, July 20th. They issued a "hold" rating and a $165.00 price objective on the stock. Weiss Ratings raised shares of Salesforce from a "sell (d+)" rating to a "hold (c-)" rating in a research report on Wednesday. Finally, Wedbush started coverage on shares of Salesforce in a report on Wednesday, July 1st. They set an "outperform" rating for the company. Two investment analysts have rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, seventeen have assigned a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat.com, Salesforce has a consensus rating of "Moderate Buy" and a consensus price target of $249.05.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
• Positive Sentiment: Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
• Positive Sentiment: Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
• Positive Sentiment: A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
• Neutral Sentiment: Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
• Negative Sentiment: Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns

Salesforce Stock Down 0.2%

CRM stock opened at $195.86 on Monday. The company has a market cap of $160.41 billion, a price-to-earnings ratio of 22.67, a P/E/G ratio of 1.06 and a beta of 1.16. Salesforce Inc. has a twelve month low of $146.32 and a twelve month high of $269.11. The business has a 50 day moving average price of $171.41 and a two-hundred day moving average price of $181.95. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15.

Salesforce (NYSE:CRM - Get Free Report) last announced its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $3.13 by $0.75. The company had revenue of $11.13 billion for the quarter, compared to analysts' expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business's revenue was up 13.3% compared to the same quarter last year. During the same quarter in the prior year, the business posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Analysts anticipate that Salesforce Inc. will post 10.27 EPS for the current fiscal year.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were given a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 0.9%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce's dividend payout ratio is 20.37%.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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