Advisory Solutions Group LLC Invests $4.63 Million in Apple Inc. $AAPL

Advisory Solutions Group LLC bought a new position in Apple Inc. (NASDAQ:AAPL - Free Report) during the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund bought 16,005 shares of the iPhone maker's stock, valued at approximately $4,631,000. Apple comprises about 1.5% of Advisory Solutions Group LLC's portfolio, making the stock its 16th biggest position.

A number of other institutional investors and hedge funds also recently modified their holdings of the stock. Rainier Family Wealth Inc. increased its holdings in shares of Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker's stock worth $6,189,000 after acquiring an additional 3,014 shares in the last quarter. Eaton Cambridge Inc. raised its position in shares of Apple by 21.3% during the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker's stock worth $3,545,000 after purchasing an additional 2,450 shares during the period. Torren Management LLC bought a new position in shares of Apple during the 4th quarter valued at about $1,178,000. Summit Wealth Partners LLC lifted its holdings in shares of Apple by 108.3% during the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker's stock valued at $8,880,000 after purchasing an additional 18,188 shares in the last quarter. Finally, Davis R M Inc. grew its position in shares of Apple by 2.1% in the 1st quarter. Davis R M Inc. now owns 1,151,352 shares of the iPhone maker's stock valued at $292,202,000 after purchasing an additional 23,162 shares during the period. 67.73% of the stock is owned by institutional investors and hedge funds.

Apple Price Performance

AAPL stock opened at $319.97 on Tuesday. The company has a market cap of $4.67 trillion, a price-to-earnings ratio of 36.69, a P/E/G ratio of 2.77 and a beta of 1.08. Apple Inc. has a twelve month low of $225.95 and a twelve month high of $344.57. The business has a 50 day moving average price of $316.41 and a two-hundred day moving average price of $290.98. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the prior year, the firm posted $1.57 EPS. The firm's revenue for the quarter was up 16.4% compared to the same quarter last year. Analysts anticipate that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple's dividend payout ratio (DPR) is currently 12.39%.

Apple News Summary

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple is expected to unveil its first foldable iPhone, alongside the iPhone 18 Pro and Pro Max, at John Ternus’s first major keynote as CEO. Analysts at Morgan Stanley estimate the foldable could represent a roughly $14 billion revenue opportunity if Apple can stimulate premium-device demand. Apple Faces Its Biggest iPhone Test in Years
• Positive Sentiment: Recent iPhone sales growth of more than 20% for three consecutive quarters, a large installed base and potential on-device artificial-intelligence features provide a favorable backdrop for the launch. Apple’s higher Apple TV and Apple One prices could also support Services revenue and margins. Apple’s New Mac Mini and Studio Bet Big on On-Device AI
• Neutral Sentiment: The leadership transition from Tim Cook to John Ternus is placing additional importance on Wednesday’s event. Investors are looking for evidence that Ternus can maintain Apple’s long-term innovation and shareholder-return record while emphasizing hardware development. Tim Cook Delivered a 2,720% Total Return
• Neutral Sentiment: Apple’s broad ecosystem and substantial cash generation remain important supports for the investment case, but the stock’s premium valuation means the market may already be pricing in a successful product cycle and strong demand.
• Negative Sentiment: KeyBanc warned that rising memory and component costs could force Apple to raise prices. Broad price increases could cause “sticker shock” and reduce unit volumes, while selective increases could pressure gross margins. KeyBanc Delivers Stark Warning on Apple Stock
• Negative Sentiment: Huawei and Xiaomi have introduced premium foldable devices ahead of Apple’s launch, intensifying competition—particularly in China, an important but challenging market for Apple. Huawei’s tri-fold Mate XT2 raises the bar on design and pricing. Huawei Unveils New Tri-Fold Smartphone
• Negative Sentiment: Apple faces a costly execution test: a premium foldable near $2,000 must generate meaningful incremental demand without weakening margins or cannibalizing existing iPhone sales. Disappointing specifications, pricing or guidance could weigh on the shares after the event.

Analyst Ratings Changes

AAPL has been the subject of a number of research reports. Maxim Group reissued a "buy" rating and set a $350.00 target price (up from $310.00) on shares of Apple in a research note on Tuesday, June 9th. Rothschild & Co Redburn set a $400.00 price target on shares of Apple and gave the company a "buy" rating in a report on Monday, August 17th. Morgan Stanley reiterated an "overweight" rating and issued a $360.00 price target on shares of Apple in a report on Wednesday, September 2nd. DZ Bank downgraded shares of Apple from a "buy" rating to a "hold" rating and set a $310.00 price objective for the company. in a research report on Tuesday, August 4th. Finally, China Renaissance lowered shares of Apple from a "buy" rating to a "hold" rating and set a $280.00 price objective on the stock. in a report on Tuesday, August 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have issued a Hold rating and four have given a Sell rating to the company. According to MarketBeat.com, the company has an average rating of "Moderate Buy" and a consensus target price of $330.61.

Insiders Place Their Bets

In other news, SVP Jennifer Newstead sold 1,439 shares of the company's stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares of the company's stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Ben Borders sold 116 shares of the firm's stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares of the company's stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders sold 5,872 shares of company stock valued at $1,823,201. Corporate insiders own 0.06% of the company's stock.

About Apple

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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