Mid American Wealth Advisory Group Inc. increased its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 123.8% during the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 4,245 shares of the e-commerce giant's stock after buying an additional 2,348 shares during the quarter. Mid American Wealth Advisory Group Inc.'s holdings in Amazon.com were worth $1,012,000 as of its most recent filing with the Securities and Exchange Commission.
Several other hedge funds have also recently bought and sold shares of AMZN. Silvant Capital Management LLC bought a new position in shares of Amazon.com in the second quarter worth about $60,065,000. Public Employees Retirement System of Ohio bought a new position in Amazon.com in the 2nd quarter worth approximately $909,868,000. Northstar Financial Companies Inc. acquired a new position in shares of Amazon.com during the second quarter worth approximately $3,376,000. Gryphon Financial Partners LLC boosted its position in shares of Amazon.com by 7.5% in the first quarter. Gryphon Financial Partners LLC now owns 73,085 shares of the e-commerce giant's stock valued at $15,221,000 after acquiring an additional 5,125 shares during the period. Finally, First Citizens Bank & Trust Co. grew its stake in shares of Amazon.com by 1.7% in the first quarter. First Citizens Bank & Trust Co. now owns 303,862 shares of the e-commerce giant's stock worth $63,285,000 after acquiring an additional 5,104 shares during the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.
Key Amazon.com News
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: TD Cowen reaffirmed its Buy rating and raised its price target to $350, implying substantial upside. Analysts and investment articles also point to AMZN’s roughly 20-times earnings valuation as historically low for the company. TD Cowen Reaffirms Buy Rating for Amazon
- Positive Sentiment: AWS is expanding its AI capabilities by hiring former Microsoft Copilot executive Pedram Rezaei to work on agentic AI, coding and workplace tools. AWS also says AI costs are falling rapidly, potentially broadening adoption and supporting future cloud demand. Amazon Hires Microsoft AI Leader
- Positive Sentiment: Amazon signed a multiyear, $1 billion-plus agreement with Synopsys to strengthen its custom-chip strategy. Developing its own chips could reduce reliance on Nvidia and improve AWS infrastructure economics over time. Amazon’s Chip Deal
- Positive Sentiment: Amazon is investing in data-center power and community support, including more than $3 billion tied to Maryland’s Calvert Cliffs nuclear plant and $1 billion for job training and energy-efficiency programs. These investments may ease local opposition and remove infrastructure constraints on AWS expansion. Amazon Data Center Community Investment
- Positive Sentiment: Prime Big Deal Days and holiday merchandising, including Amazon’s annual kids’ gift book, provide near-term catalysts for fourth-quarter retail sales. Amazon Prepares for Holiday Sales
- Neutral Sentiment: Amazon is reportedly considering moving approximately $8 billion of Nvidia chips into a special-purpose vehicle and leasing them back. The structure could improve capital flexibility, but it also highlights the scale and financing burden of AI infrastructure spending. Amazon Nvidia Chip Financing
- Negative Sentiment: Amazon blocks outside AI shopping agents while rivals are allowing greater access, raising concerns that agentic commerce could weaken Amazon’s direct relationship with shoppers or increase competitive pressure. AI Agents and Retailers
- Negative Sentiment: Investors remain concerned that AI infrastructure spending may require trillions of dollars in additional revenue to justify current industry investment. Data-center opposition, power shortages and uncertain returns could pressure margins and cash flow.
- Negative Sentiment: CEO Douglas Herrington sold 1,000 shares under a pre-arranged Rule 10b5-1 plan. The transaction was small relative to his remaining holdings and is not necessarily a signal of deteriorating confidence, but it may add modest headline pressure. SEC Filing
Wall Street Analysts Forecast Growth
A number of analysts have weighed in on the stock. Robert W. Baird set a $310.00 price target on shares of Amazon.com and gave the company an "outperform" rating in a report on Friday, July 31st. JPMorgan Chase & Co. increased their target price on shares of Amazon.com from $330.00 to $365.00 and gave the company an "overweight" rating in a research note on Friday, July 31st. Benchmark boosted their price target on Amazon.com from $370.00 to $400.00 and gave the company a "buy" rating in a research note on Friday, July 31st. Piper Sandler reaffirmed an "overweight" rating and issued a $320.00 price target (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Finally, Oppenheimer reissued an "outperform" rating on shares of Amazon.com in a report on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. According to MarketBeat, the company has a consensus rating of "Moderate Buy" and a consensus target price of $321.63.
Read Our Latest Research Report on AMZN
Insider Transactions at Amazon.com
In other news, CEO Matthew Garman sold 14,541 shares of the firm's stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.06, for a total value of $3,766,991.46. Following the transaction, the chief executive officer owned 17,794 shares of the company's stock, valued at approximately $4,609,713.64. This trade represents a 44.97% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of the business's stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $606,860.43. Following the sale, the vice president directly owned 119,780 shares of the company's stock, valued at approximately $31,024,217.80. This trade represents a 1.92% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders sold 71,589 shares of company stock valued at $18,580,515. 8.90% of the stock is currently owned by insiders.
Amazon.com Stock Performance
Shares of Amazon.com stock opened at $251.40 on Tuesday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The firm has a 50 day simple moving average of $257.46 and a 200 day simple moving average of $248.76. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $287.20. The firm has a market cap of $2.71 trillion, a P/E ratio of 20.23, a P/E/G ratio of 1.95 and a beta of 1.45.
Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business's quarterly revenue was up 19.6% compared to the same quarter last year. During the same period last year, the company earned $1.68 EPS. Sell-side analysts predict that Amazon.com, Inc. will post 8.01 earnings per share for the current fiscal year.
About Amazon.com
(
Free Report)
Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.
Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.
See Also
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

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