Amazon.com, Inc. $AMZN Shares Newly Purchased by N10 Assets LLC

Key Points

• N10 Assets LLC acquired 65,718 Amazon shares worth approximately $15.7 million in the second quarter, making AMZN its fourth-largest holding. Institutional investors collectively own 72.2% of the stock.
• Amazon shares opened at $249.67, while the company’s latest quarterly results exceeded expectations with $5.75 in EPS and $200.61 billion in revenue, up 19.6% year over year.
• Analyst sentiment remains positive, with a “Moderate Buy” consensus and an average price target of $321.19, though investors continue to weigh the risks of heavy AI spending, potential overcapacity and execution challenges.

N10 Assets LLC acquired a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund acquired 65,718 shares of the e-commerce giant's stock, valued at approximately $15,663,000. Amazon.com makes up about 6.8% of N10 Assets LLC's investment portfolio, making the stock its 4th biggest position.

Other institutional investors also recently modified their holdings of the company. Trust Asset Management LLC raised its position in shares of Amazon.com by 3.3% during the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock valued at $26,000 after buying an additional 3,414 shares in the last quarter. Bard Associates Inc. purchased a new position in Amazon.com in the second quarter worth $32,000. Longfellow Investment Management Co. LLC purchased a new position in Amazon.com in the second quarter worth $33,000. Lifetime Wealth Management P.C. bought a new position in Amazon.com in the fourth quarter valued at $45,000. Finally, Prudent Man Investment Management Inc. raised its position in Amazon.com by 87.7% during the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after purchasing an additional 107 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Andrew Jassy sold 20,000 shares of the company's stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the completion of the transaction, the chief executive officer owned 2,235,766 shares of the company's stock, valued at $579,085,751.66. This represents a 0.89% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of the stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the sale, the chief executive officer owned 17,794 shares of the company's stock, valued at approximately $4,609,713.64. This trade represents a 44.97% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock worth $18,568,785 over the last 90 days. 8.90% of the stock is owned by insiders.

Amazon.com Trading Up 0.1%

Shares of AMZN opened at $249.67 on Friday. The stock has a market capitalization of $2.69 trillion, a P/E ratio of 20.09, a PEG ratio of 1.93 and a beta of 1.44. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The firm has a fifty day simple moving average of $256.39 and a two-hundred day simple moving average of $246.96.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company's quarterly revenue was up 19.6% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.68 earnings per share. On average, research analysts anticipate that Amazon.com, Inc. will post 8.01 EPS for the current year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

Analyst Ratings Changes

Several equities research analysts have issued reports on AMZN shares. Zacks Research lowered Amazon.com from a "strong-buy" rating to a "hold" rating in a research note on Monday, September 14th. Raymond James Financial reiterated an "outperform" rating and set a $390.00 price objective (up from $280.00) on shares of Amazon.com in a research report on Friday, July 31st. Barclays restated an "overweight" rating and issued a $365.00 target price (up from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Cantor Fitzgerald reiterated an "overweight" rating and set a $320.00 price target (down from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, Royal Bank Of Canada lifted their price target on shares of Amazon.com from $320.00 to $330.00 and gave the stock an "outperform" rating in a research note on Friday, July 31st. Fifty-six equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average price target of $321.19.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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