Amazon.com, Inc. $AMZN Shares Purchased by HF Advisory Group LLC

Key Points

• HF Advisory Group increased its Amazon position by 14.7% in the third quarter, acquiring 3,099 additional shares for a total of 24,216 shares valued at approximately $6.03 million. Institutional investors and hedge funds collectively own 72.2% of AMZN.
• Amazon’s key growth drivers remain AWS, AI initiatives, advertising and holiday e-commerce demand, but investors are weighing these opportunities against substantial AI spending, rising capital expenditures and broader technology-sector pressure from interest-rate concerns.
• Analysts maintain a broadly bullish view, with 56 Buy ratings and three Holds and an average price target of $322.53. Amazon’s scheduled third-quarter earnings report on Oct. 29 is expected to be the next major catalyst, particularly for AWS growth, margins, capital expenditures and AI investment plans.

HF Advisory Group LLC raised its position in Amazon.com, Inc. (NASDAQ:AMZN) by 14.7% in the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 24,216 shares of the e-commerce giant's stock after acquiring an additional 3,099 shares during the quarter. Amazon.com makes up about 1.4% of HF Advisory Group LLC's investment portfolio, making the stock its 11th largest holding. HF Advisory Group LLC's holdings in Amazon.com were worth $6,033,000 at the end of the most recent reporting period.

Other institutional investors also recently modified their holdings of the company. Trust Asset Management LLC grew its holdings in Amazon.com by 3.3% during the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after purchasing an additional 3,414 shares during the period. TOP Private Wealth LLC. acquired a new position in Amazon.com during the second quarter worth approximately $29,000. Bard Associates Inc. bought a new stake in Amazon.com in the second quarter valued at approximately $32,000. Longfellow Investment Management Co. LLC bought a new stake in Amazon.com in the second quarter valued at approximately $33,000. Finally, Atomic Invest LLC raised its stake in Amazon.com by 41.2% in the second quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant's stock valued at $40,000 after buying an additional 49 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS remains the central growth and profit driver. Amazon’s cloud business grew at its fastest pace in 18 quarters during the second quarter, and investors will focus closely on whether that momentum continued. Strong AWS growth could support a higher valuation. Amazon earnings outlook
• Positive Sentiment: Analysts continue to view Amazon as a major beneficiary of AI adoption through AWS, custom chips and related products. The company’s AI initiatives could improve future cash flow, while strong holiday e-commerce demand and a growing advertising business provide additional support. Amazon AI cash flow outlook
• Positive Sentiment: Amazon’s acquisition of Bee is expanding its consumer AI strategy. New Bee Frontier and Bee Eclipse devices, along with a paid software tier, give the company new opportunities in hardware, subscriptions and AI-assisted shopping. Amazon Bee AI devices
• Neutral Sentiment: Amazon has scheduled its third-quarter results and conference call for Oct. 29. The report is likely to be the next major catalyst, particularly for AWS growth, capital expenditures, operating margins and management’s AI investment outlook. Amazon earnings announcement
• Negative Sentiment: Broad technology stocks are under pressure as inflation concerns increase expectations for higher interest rates, prompting investors to favor value and dividend-paying sectors. That market-wide rotation is weighing on mega-cap technology names, including AMZN. Technology sector decline
• Negative Sentiment: Investors remain concerned that Amazon’s roughly $220 billion AI commitment and rising capital expenditures may pressure near-term free cash flow. Capacity constraints and potentially falling AI-compute pricing add to doubts about the return on that spending.
• Negative Sentiment: Elon Musk’s proposal for an “X Shop” or “Grokazon” introduces a potential long-term competitive risk after Amazon blocked some AI shopping agents. The issue could encourage rivals to challenge Amazon’s position in agent-driven commerce. Potential Amazon rival

Analyst Upgrades and Downgrades

A number of analysts have recently issued reports on the company. Deutsche Bank Aktiengesellschaft reaffirmed a "buy" rating and issued a $325.00 price objective (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Wolfe Research reissued an "outperform" rating and set a $315.00 target price on shares of Amazon.com in a report on Friday, July 31st. Citizens Jmp restated a "market outperform" rating and issued a $315.00 price target on shares of Amazon.com in a research note on Friday, July 31st. Wedbush increased their price target on Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a research note on Friday, July 31st. Finally, Tigress Financial reaffirmed a "buy" rating and set a $385.00 price target (up from $315.00) on shares of Amazon.com in a report on Tuesday, October 6th. Fifty-six analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, Amazon.com has an average rating of "Moderate Buy" and an average price target of $322.53.

Insider Activity at Amazon.com

In related news, CEO Andrew R. Jassy sold 20,000 shares of the business's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the sale, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. The trade was a 0.89% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the company's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at approximately $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock valued at $18,580,515 in the last 90 days. Corporate insiders own 8.90% of the company's stock.

Amazon.com Trading Down 1.9%

Shares of AMZN stock opened at $250.00 on Friday. The firm has a 50 day moving average price of $256.75 and a two-hundred day moving average price of $251.57. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The company has a market capitalization of $2.70 trillion, a PE ratio of 20.11, a price-to-earnings-growth ratio of 1.93 and a beta of 1.45. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%. The company had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same quarter in the previous year, the company posted $1.68 earnings per share. The business's revenue was up 19.6% on a year-over-year basis. As a group, analysts predict that Amazon.com, Inc. will post 8.02 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company's principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.

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