Amazon.com, Inc. $AMZN Stake Raised by Acorn Wealth Advisors LLC

Key Points

• Acorn Wealth Advisors increased its Amazon stake by 22.7% in the second quarter, bringing its holdings to 11,617 shares valued at $2.77 million. Institutional investors and hedge funds collectively own 72.2% of Amazon’s stock.
• Analyst sentiment remains strongly positive: 56 analysts rate Amazon a Buy and three rate it a Hold, resulting in a “Moderate Buy” consensus and an average price target of $321.19.
• Amazon reported stronger-than-expected quarterly results, with $200.61 billion in revenue and $5.75 in adjusted EPS, while AWS and AI remain key growth catalysts. However, cheaper AI models, regulatory scrutiny and insider stock sales present potential risks.

Acorn Wealth Advisors LLC raised its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 22.7% during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 11,617 shares of the e-commerce giant's stock after purchasing an additional 2,150 shares during the period. Acorn Wealth Advisors LLC's holdings in Amazon.com were worth $2,769,000 at the end of the most recent quarter.

Several other hedge funds have also recently modified their holdings of AMZN. Bank of America Corp DE purchased a new position in Amazon.com in the 2nd quarter valued at $22,218,775,000. Bank of New York Mellon Corp acquired a new stake in shares of Amazon.com during the 2nd quarter worth about $16,341,405,000. Invesco Ltd. raised its stake in shares of Amazon.com by 3.3% in the 4th quarter. Invesco Ltd. now owns 59,604,857 shares of the e-commerce giant's stock valued at $13,757,993,000 after acquiring an additional 1,879,630 shares during the period. Legal & General Group Plc acquired a new position in Amazon.com during the second quarter worth $12,831,376,000. Finally, Amundi lifted its stake in Amazon.com by 14.1% during the 1st quarter. Amundi now owns 61,400,503 shares of the e-commerce giant's stock worth $12,787,883,000 after acquiring an additional 7,590,952 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

Analyst Upgrades and Downgrades

Several equities analysts have commented on AMZN shares. JPMorgan Chase & Co. boosted their price target on shares of Amazon.com from $330.00 to $365.00 and gave the stock an "overweight" rating in a research note on Friday, July 31st. Telsey Advisory Group set a $335.00 price target on Amazon.com and gave the company an "outperform" rating in a research report on Friday, July 31st. Wells Fargo & Company reiterated an "overweight" rating and issued a $338.00 price objective (up from $328.00) on shares of Amazon.com in a research note on Thursday, September 3rd. Piper Sandler reissued an "overweight" rating and set a $320.00 price objective (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, Pivotal Research restated a "buy" rating and set a $333.00 target price (up from $320.00) on shares of Amazon.com in a research note on Friday, July 31st. Fifty-six equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company's stock. According to MarketBeat, Amazon.com presently has an average rating of "Moderate Buy" and a consensus price target of $321.19.

Insider Activity

In related news, VP Shelley Reynolds sold 2,343 shares of the business's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the completion of the sale, the vice president directly owned 119,780 shares of the company's stock, valued at $31,024,217.80. The trade was a 1.92% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew Jassy sold 20,000 shares of the firm's stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. The trade was a 0.89% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 70,589 shares of company stock worth $18,329,015 over the last three months. Company insiders own 8.90% of the company's stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI remain the main growth catalysts. Amazon’s Bedrock platform is expanding its selection of models, including GPT-6 and Claude, while analysts argue that rising AI workloads could support faster AWS growth and higher margins. Lower model costs may also increase overall cloud consumption. Amazon Stock Slips as Bedrock Expands Model Choice
• Positive Sentiment: AI infrastructure partnerships are broadening. Australian biotech CSL is working with Amazon Web Services on AI and cloud tools for research and clinical development. Amazon is also building data-center infrastructure and its own satellite network, creating potential long-term growth opportunities beyond retail. Australia's CSL taps Amazon's cloud unit
• Positive Sentiment: Holiday demand expectations are favorable. Adobe projects roughly $10 billion in spending during Amazon’s October Prime Day and forecasts record U.S. holiday e-commerce sales. Strong consumer demand could support fourth-quarter revenue, although aggressive discounts may limit margins. Amazon Has a $10 Billion Holiday Catalyst Coming in October
• Neutral Sentiment: Amazon is gaining political visibility in AI. Founder Jeff Bezos joined other technology leaders at a White House meeting where President Trump said AI companies should largely self-police. The discussion could influence future regulation, but its direct financial impact remains unclear. Trump says AI leaders have to self-police AI technology
• Negative Sentiment: Model commoditization is pressuring AWS economics. Cheaper Claude models and more competing providers on Bedrock could reduce revenue per inference call and intensify price competition, even if usage volumes rise.
• Negative Sentiment: Regulatory and legal risks are increasing. Senate Democrats are seeking details on Amazon’s AI and data-center tax deductions, while a revived U.K. consumer lawsuit alleges that Amazon and Apple restricted competition in Apple-product sales. Amazon Draws Senate Questions Over AI Data Center Tax Deductions

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $246.67 on Wednesday. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $287.20. The firm has a market capitalization of $2.66 trillion, a PE ratio of 19.84, a price-to-earnings-growth ratio of 1.91 and a beta of 1.44. The stock's 50-day simple moving average is $256.29 and its 200-day simple moving average is $247.66.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same period in the prior year, the company posted $1.68 earnings per share. The firm's quarterly revenue was up 19.6% compared to the same quarter last year. As a group, equities research analysts forecast that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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