Ameritas Advisory Services LLC Makes New Investment in SoFi Technologies, Inc. $SOFI

Key Points

• Ameritas Advisory Services purchased 86,190 SoFi shares worth approximately $1.545 million during the second quarter. Institutional investors collectively own 38.43% of the company.
• Analyst sentiment remains mixed: nine analysts rate SoFi a Buy, 11 a Hold and three a Sell, resulting in a consensus Hold rating and a $22.52 price target. Insiders have sold 136,505 shares worth about $2.42 million over the past 90 days.
• SoFi reported stronger-than-expected quarterly results, with $0.12 in EPS and $1.21 billion in revenue, up 42.5% year over year. Its potential partnership with Kraken parent Payward could expand digital-asset and stablecoin activity, but the stock remains sensitive to valuation concerns and fintech-sector weakness.

Ameritas Advisory Services LLC purchased a new stake in shares of SoFi Technologies, Inc. (NASDAQ:SOFI - Free Report) during the 2nd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 86,190 shares of the company's stock, valued at approximately $1,545,000.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in the business. Cary Street Partners Investment Advisory LLC raised its stake in SoFi Technologies by 21.2% during the fourth quarter. Cary Street Partners Investment Advisory LLC now owns 2,880 shares of the company's stock worth $75,000 after acquiring an additional 503 shares in the last quarter. Capital Advisors Inc. OK grew its holdings in SoFi Technologies by 2.2% during the 2nd quarter. Capital Advisors Inc. OK now owns 28,324 shares of the company's stock worth $508,000 after acquiring an additional 615 shares during the last quarter. Mayflower Financial Advisors LLC increased its position in SoFi Technologies by 2.3% in the 1st quarter. Mayflower Financial Advisors LLC now owns 29,202 shares of the company's stock valued at $464,000 after acquiring an additional 653 shares in the last quarter. CX Institutional increased its position in SoFi Technologies by 36.2% in the 2nd quarter. CX Institutional now owns 2,477 shares of the company's stock valued at $44,000 after acquiring an additional 658 shares in the last quarter. Finally, MCF Advisors LLC raised its stake in shares of SoFi Technologies by 27.7% in the fourth quarter. MCF Advisors LLC now owns 3,126 shares of the company's stock worth $82,000 after acquiring an additional 678 shares during the last quarter. Institutional investors own 38.43% of the company's stock.

Insider Activity at SoFi Technologies

In other news, CTO Jeremy Rishel sold 102,123 shares of the business's stock in a transaction that occurred on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total transaction of $1,815,746.94. Following the completion of the sale, the chief technology officer owned 895,089 shares in the company, valued at $15,914,682.42. The trade was a 10.24% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, EVP Kelli Keough sold 11,286 shares of the stock in a transaction that occurred on Thursday, August 20th. The stock was sold at an average price of $18.00, for a total value of $203,148.00. Following the transaction, the executive vice president owned 356,442 shares in the company, valued at approximately $6,415,956. This trade represents a 3.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 136,505 shares of company stock valued at $2,418,096 over the last 90 days. Company insiders own 2.50% of the company's stock.

Analyst Upgrades and Downgrades

Several research firms have recently commented on SOFI. Wells Fargo & Company decreased their price target on shares of SoFi Technologies from $18.00 to $17.00 and set an "equal weight" rating on the stock in a research note on Thursday, July 30th. Loop Capital started coverage on shares of SoFi Technologies in a research report on Tuesday. They set a "hold" rating and a $22.00 target price on the stock. Piper Sandler assumed coverage on SoFi Technologies in a research note on Monday, August 17th. They issued an "overweight" rating and a $22.00 target price on the stock. Mizuho reduced their target price on SoFi Technologies from $29.00 to $22.00 and set an "outperform" rating on the stock in a report on Friday, July 31st. Finally, Morgan Stanley lowered their price objective on shares of SoFi Technologies from $16.00 to $15.00 and set an "underweight" rating for the company in a research report on Thursday, July 30th. Nine analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of "Hold" and a consensus target price of $22.52.

Key Headlines Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi’s partnership with Payward, the parent company of Kraken, is intended to connect SoFi’s banking infrastructure with digital-asset markets. The arrangement could expand payment, settlement and stablecoin-related activity, although investors have not yet assigned significant value to the opportunity. SoFi, Payward Team up to Connect Banking and Crypto Markets
• Positive Sentiment: Several commentators remain constructive on the long-term outlook. One analyst rated SoFi a Strong Buy with a $23 price target, citing lending growth, its Loan Platform Business, cross-selling, SoFi Plus and expanding technology-platform revenue. Jim Cramer also reiterated that he has been a longtime believer in the company. SoFi Technologies: Growth Is Doing The Heavy Lifting
• Neutral Sentiment: A trade-alert article presents an options strategy based on the possibility of a rebound. This is market positioning rather than a change to SoFi’s earnings outlook and may contribute to short-term volatility. SOFI trade alert
• Negative Sentiment: The stock declined despite the Kraken-related announcement and S&P 500 inclusion speculation, suggesting investors may be taking profits and demanding more tangible financial results before bidding the shares higher. Broader weakness in fintech also pressured sentiment, while SoFi’s elevated growth-stock valuation leaves it sensitive to risk reduction. SoFi Dips Despite Kraken Tie-Up
• Negative Sentiment: Chime’s planned acquisition of Stride Bank highlights intensifying competition among digital banks seeking lower funding costs and greater control over banking infrastructure. The deal is not a direct SoFi development, but it reinforces the need for SoFi to continue executing on its bank-charter and cross-selling advantages. Chime Finds Its Stride in a $590M Deal

SoFi Technologies Price Performance

NASDAQ:SOFI opened at $17.33 on Thursday. SoFi Technologies, Inc. has a 12-month low of $14.88 and a 12-month high of $32.73. The firm has a market capitalization of $22.38 billion, a price-to-earnings ratio of 36.10, a P/E/G ratio of 1.48 and a beta of 2.20. The stock's 50 day moving average price is $17.87 and its two-hundred day moving average price is $17.43. The company has a quick ratio of 0.10, a current ratio of 0.74 and a debt-to-equity ratio of 0.30.

SoFi Technologies (NASDAQ:SOFI - Get Free Report) last posted its earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share for the quarter, topping analysts' consensus estimates of $0.11 by $0.01. The business had revenue of $1.21 billion for the quarter, compared to analyst estimates of $1.11 billion. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%.The firm's revenue was up 42.5% compared to the same quarter last year. During the same period in the previous year, the firm earned $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, analysts anticipate that SoFi Technologies, Inc. will post 0.61 earnings per share for the current year.

SoFi Technologies Profile

SoFi Technologies, Inc is a financial technology company that provides digital financial services to consumers in the United States. The company began in 2011 as a platform focused on student loan refinancing and has expanded into a broader range of lending, banking and investment products.

Through its SoFi platform, the company offers personal loans, student loans, home loans, checking and savings accounts, credit cards, brokerage and investing services, and financial planning tools. Its products are primarily delivered through digital channels, including its website and mobile applications.

SoFi also operates a technology platform business through Galileo Financial Technologies and Technisys, which provide payment, account-management and other financial infrastructure to banks, fintech companies and other businesses.

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