Apple Inc. $AAPL Shares Purchased by Professional Advisory Services Inc.

Key Points

• Professional Advisory Services Inc. increased its Apple stake by 4.2% in the second quarter, adding 3,992 shares to own 99,215 shares valued at approximately $28.7 million. Apple represents 3.4% of the firm’s portfolio.
• Institutional investors and hedge funds own 67.73% of Apple’s shares, with several other investment firms also increasing their positions.
• Apple reported quarterly revenue growth of 16.4% and earnings above analyst expectations, while analysts maintain a “Moderate Buy” consensus with an average price target of $330.53. Investors remain focused on the incoming CEO’s plans for AI and product innovation amid execution and valuation concerns.

Professional Advisory Services Inc. raised its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 4.2% during the second quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 99,215 shares of the iPhone maker's stock after purchasing an additional 3,992 shares during the quarter. Apple accounts for approximately 3.4% of Professional Advisory Services Inc.'s portfolio, making the stock its 10th largest position. Professional Advisory Services Inc.'s holdings in Apple were worth $28,709,000 at the end of the most recent reporting period.

A number of other large investors also recently added to or reduced their stakes in AAPL. First National Bank of Hutchinson grew its stake in shares of Apple by 24.6% in the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker's stock worth $8,845,000 after acquiring an additional 6,982 shares in the last quarter. Eagle Capital Management LLC increased its position in shares of Apple by 0.5% during the fourth quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker's stock worth $13,544,000 after acquiring an additional 272 shares during the period. Brighton Jones LLC raised its stake in shares of Apple by 14.8% in the fourth quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker's stock valued at $134,554,000 after acquiring an additional 69,207 shares in the last quarter. Revolve Wealth Partners LLC raised its stake in shares of Apple by 4.2% in the fourth quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker's stock valued at $16,742,000 after acquiring an additional 2,695 shares in the last quarter. Finally, Highview Capital Management LLC DE boosted its holdings in Apple by 2.4% in the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker's stock valued at $12,587,000 after purchasing an additional 1,155 shares during the period. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Incoming CEO John Ternus is expected to reassess Apple’s research-and-development budget and potentially increase spending on AI. Analysts see stronger investment in Siri and other AI products as a way to close the gap with technology rivals. Apple Could Get a New R&D and AI Budget
• Positive Sentiment: Potential product catalysts include an AI-enhanced Siri expected later this year, camera-equipped AI AirPods targeted for 2027 and a foldable iPhone that one analyst estimates could sell 14 million units by 2027. Successful launches could support a major upgrade cycle. Apple Wants to Pay Publishers to Improve Siri
• Positive Sentiment: Walmart’s nationwide rollout of contactless payments will add Apple Pay acceptance across its U.S. stores, websites and apps. The move expands Apple Pay’s reach and strengthens Apple’s services ecosystem. Walmart Adds Apple Pay Nationwide
• Neutral Sentiment: Options activity showed a modestly bullish bias, with calls outnumbering puts, while implied volatility remained below its 52-week median. However, the signal was not strong enough to establish a decisive near-term direction. Apple Options Sentiment
• Neutral Sentiment: Apple’s leadership change on September 1 is creating both opportunity and uncertainty. Bank of America maintains a Buy view but says Ternus must deliver more surprising products and technologies because the company has become increasingly predictable. Apple Must Relearn How to Surprise
• Negative Sentiment: Apple reportedly cut more than 200 positions tied to Siri and the Vision Pro headset while redirecting resources toward future devices. The restructuring may improve efficiency, but it also highlights execution challenges in AI and spatial computing.
• Negative Sentiment: Analysts have warned that Apple’s insulation from macroeconomic and competitive headwinds is fading. With shares trading at a high earnings multiple, investors may be less tolerant of slower growth, regulatory pressure and delays in AI products. Apple’s Immunity to Headwinds Is Fading
• Negative Sentiment: Reports that Apple is quietly shifting attention toward China add geopolitical and demand risk, while its substantial tax settlement and filings highlighting large profits routed through Ireland could renew regulatory scrutiny.
• Negative Sentiment: Senior Vice President Jennifer Newstead sold 1,439 shares under a prearranged Rule 10b5-1 plan. The transaction is relatively small and does not necessarily signal a change in fundamentals, but it provides a modest negative headline.

Insider Activity at Apple

In related news, SVP Jennifer Newstead sold 1,439 shares of the company's stock in a transaction that occurred on Tuesday, August 18th. The stock was sold at an average price of $307.49, for a total value of $442,478.11. Following the completion of the transaction, the senior vice president directly owned 38,668 shares of the company's stock, valued at $11,890,023.32. This represents a 3.59% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Ben Borders sold 116 shares of the stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares in the company, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 2,994 shares of company stock valued at $919,567. 0.06% of the stock is owned by company insiders.

Apple Stock Performance

NASDAQ:AAPL opened at $309.35 on Friday. The firm has a market capitalization of $4.51 trillion, a PE ratio of 35.48, a price-to-earnings-growth ratio of 2.67 and a beta of 1.09. The business's fifty day moving average price is $310.63 and its 200 day moving average price is $287.04. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 12 month low of $224.69 and a 12 month high of $344.57.

Apple (NASDAQ:AAPL - Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.Apple's revenue for the quarter was up 16.4% on a year-over-year basis. During the same period in the previous year, the business earned $1.57 EPS. On average, sell-side analysts anticipate that Apple Inc. will post 8.76 earnings per share for the current fiscal year.

Apple Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple's payout ratio is presently 12.39%.

Analyst Upgrades and Downgrades

AAPL has been the subject of several analyst reports. Evercore reissued an "outperform" rating on shares of Apple in a research note on Wednesday, July 8th. Wells Fargo & Company reaffirmed an "overweight" rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research report on Friday, July 31st. Piper Sandler assumed coverage on Apple in a research note on Monday. They issued an "overweight" rating for the company. Barclays reissued an "underweight" rating and set a $245.00 price objective (down from $253.00) on shares of Apple in a research report on Friday, July 31st. Finally, Sanford C. Bernstein restated an "outperform" rating on shares of Apple in a research note on Monday, June 8th. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and four have issued a Sell rating to the company. Based on data from MarketBeat.com, Apple presently has an average rating of "Moderate Buy" and a consensus price target of $330.53.

About Apple

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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