Arrowroot Family Office LLC Invests $632,000 in Salesforce Inc. $CRM

Key Points

• Arrowroot Family Office purchased 4,037 Salesforce shares worth approximately $632,000 in the second quarter, while institutional investors collectively own 80.43% of the company.
• Salesforce exceeded quarterly earnings and revenue expectations, with EPS of $3.88 and revenue of $11.13 billion, up 13.3% year over year. Analysts maintain a “Moderate Buy” consensus with an average price target of $249.05.
• Investor sentiment is supported by Agentforce adoption, a $27.1 billion buyback program and bullish analyst revisions, but Salesforce faces growing competition from AI-native tools and rival enterprise platforms.

Arrowroot Family Office LLC bought a new stake in Salesforce Inc. (NYSE:CRM - Free Report) in the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm bought 4,037 shares of the CRM provider's stock, valued at approximately $632,000.

Other large investors also recently bought and sold shares of the company. Commonwealth Retirement Investments LLC bought a new position in Salesforce during the fourth quarter valued at $25,000. Gilpin Wealth Management LLC purchased a new stake in Salesforce during the fourth quarter valued at approximately $26,000. Birchwood Financial Partners Inc. bought a new stake in shares of Salesforce in the 4th quarter valued at approximately $28,000. Swiss RE Ltd. bought a new stake in shares of Salesforce in the 4th quarter valued at approximately $28,000. Finally, Dogwood Wealth Management LLC boosted its holdings in shares of Salesforce by 285.7% in the 4th quarter. Dogwood Wealth Management LLC now owns 108 shares of the CRM provider's stock worth $29,000 after purchasing an additional 80 shares during the period. Institutional investors own 80.43% of the company's stock.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
• Positive Sentiment: Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
• Positive Sentiment: Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
• Positive Sentiment: A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
• Neutral Sentiment: Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
• Negative Sentiment: Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns

Salesforce Price Performance

CRM opened at $195.86 on Monday. The business has a fifty day moving average of $171.41 and a 200 day moving average of $181.95. The stock has a market cap of $160.41 billion, a P/E ratio of 22.67, a PEG ratio of 1.06 and a beta of 1.16. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11.

Salesforce (NYSE:CRM - Get Free Report) last released its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping analysts' consensus estimates of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. During the same quarter last year, the firm posted $2.58 earnings per share. The business's revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, sell-side analysts anticipate that Salesforce Inc. will post 10.27 EPS for the current year.

Salesforce Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were given a $0.44 dividend. This represents a $1.76 annualized dividend and a yield of 0.9%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce's payout ratio is 20.37%.

Analyst Ratings Changes

Several analysts recently weighed in on CRM shares. BTIG Research restated a "buy" rating and set a $255.00 price target on shares of Salesforce in a report on Tuesday, May 26th. Truist Financial lowered shares of Salesforce from a "strong-buy" rating to a "hold" rating in a research note on Wednesday, July 1st. Wolfe Research cut shares of Salesforce from an "outperform" rating to a "hold" rating in a research report on Wednesday, July 1st. Citizens Jmp reissued a "market outperform" rating and issued a $315.00 target price on shares of Salesforce in a research note on Thursday, May 28th. Finally, Piper Sandler lowered shares of Salesforce from an "overweight" rating to a "neutral" rating in a report on Thursday, May 28th. Two research analysts have rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, seventeen have issued a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat, Salesforce has a consensus rating of "Moderate Buy" and a consensus target price of $249.05.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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