Ascentis Wealth Management LLC boosted its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 27,622.7% in the second quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 8,788,371 shares of the iPhone maker's stock after buying an additional 8,756,670 shares during the quarter. Ascentis Wealth Management LLC owned approximately 0.06% of Apple worth $2,543,003,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Several other institutional investors and hedge funds also recently made changes to their positions in the company. Rainier Family Wealth Inc. increased its position in Apple by 14.1% during the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker's stock valued at $6,189,000 after buying an additional 3,014 shares in the last quarter. Eaton Cambridge Inc. boosted its holdings in Apple by 21.3% in the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker's stock worth $3,545,000 after acquiring an additional 2,450 shares in the last quarter. Torren Management LLC bought a new stake in Apple in the fourth quarter worth $1,178,000. Summit Wealth Partners LLC grew its stake in shares of Apple by 108.3% in the first quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker's stock worth $8,880,000 after acquiring an additional 18,188 shares during the last quarter. Finally, Adventist Health System Sunbelt Healthcare Corp purchased a new stake in shares of Apple in the fourth quarter worth $105,482,000. Institutional investors own 67.73% of the company's stock.
Apple Stock Performance
Shares of NASDAQ AAPL opened at $319.70 on Friday. The firm's 50-day moving average price is $312.24 and its 200-day moving average price is $288.43. Apple Inc. has a 52-week low of $225.95 and a 52-week high of $344.57. The company has a market cap of $4.67 trillion, a PE ratio of 36.66, a PEG ratio of 2.74 and a beta of 1.09. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.
Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analysts' expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm's quarterly revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the company earned $1.57 earnings per share. As a group, analysts anticipate that Apple Inc. will post 8.76 EPS for the current year.
Apple Announces Dividend
The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple's payout ratio is currently 12.39%.
Analysts Set New Price Targets
Several equities analysts have recently issued reports on the company. Needham & Company LLC reaffirmed a "hold" rating on shares of Apple in a research report on Friday, July 31st. Weiss Ratings raised shares of Apple from a "buy (b-)" rating to a "buy (b)" rating in a research report on Monday, August 3rd. Raymond James Financial restated a "market perform" rating on shares of Apple in a research note on Friday, July 31st. China Renaissance cut shares of Apple from a "buy" rating to a "hold" rating and set a $280.00 target price for the company. in a report on Tuesday, August 4th. Finally, DA Davidson reaffirmed a "neutral" rating and issued a $270.00 target price on shares of Apple in a report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the company's stock. According to MarketBeat, the stock currently has an average rating of "Moderate Buy" and a consensus target price of $330.53.
Read Our Latest Stock Report on AAPL
Key Headlines Impacting Apple
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
- Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
- Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
- Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
- Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
- Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
- Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
- Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing
Insiders Place Their Bets
In other news, insider Ben Borders sold 116 shares of the stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider directly owned 38,713 shares of the company's stock, valued at $11,425,754.82. This represents a 0.30% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction on Tuesday, August 25th. The stock was sold at an average price of $310.95, for a total value of $447,457.05. Following the completion of the sale, the senior vice president directly owned 37,229 shares of the company's stock, valued at $11,576,357.55. The trade was a 3.72% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 4,433 shares of company stock valued at $1,367,024. Company insiders own 0.06% of the company's stock.
Apple Company Profile
(
Free Report)
Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading

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