Bank Hapoalim BM Acquires New Position in Salesforce Inc. $CRM

Key Points

• Bank Hapoalim BM acquired 14,741 Salesforce shares during the second quarter, valued at approximately $2.3 million. Institutional investors collectively own 80.43% of Salesforce’s outstanding stock.
• Salesforce reported quarterly EPS of $3.88, beating estimates of $3.13, while revenue rose 13.3% year over year to $11.13 billion. The company also declared a quarterly dividend of $0.44 per share, representing a 0.9% annualized yield.
• Analyst sentiment is generally positive, with Salesforce carrying a “Moderate Buy” consensus rating and an average price target of $249.05, though concerns remain about competition from alternative AI and software technologies.

Bank Hapoalim BM acquired a new stake in Salesforce Inc. (NYSE:CRM - Free Report) in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund acquired 14,741 shares of the CRM provider's stock, valued at approximately $2,309,000.

A number of other hedge funds have also added to or reduced their stakes in CRM. Fred Alger Management LLC increased its stake in shares of Salesforce by 0.3% during the third quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider's stock valued at $3,548,000 after buying an additional 45 shares during the period. Richards Merrill & Peterson Inc. grew its holdings in Salesforce by 1.1% during the 4th quarter. Richards Merrill & Peterson Inc. now owns 4,239 shares of the CRM provider's stock worth $1,123,000 after acquiring an additional 46 shares in the last quarter. Mowery & Schoenfeld Wealth Management LLC increased its position in Salesforce by 6.9% during the 4th quarter. Mowery & Schoenfeld Wealth Management LLC now owns 745 shares of the CRM provider's stock valued at $197,000 after purchasing an additional 48 shares during the period. Synergy Financial Group LTD increased its position in Salesforce by 2.4% during the 3rd quarter. Synergy Financial Group LTD now owns 2,035 shares of the CRM provider's stock valued at $482,000 after purchasing an additional 48 shares during the period. Finally, Arbor Capital Management Inc. ADV raised its holdings in shares of Salesforce by 1.6% in the 4th quarter. Arbor Capital Management Inc. ADV now owns 3,321 shares of the CRM provider's stock valued at $884,000 after purchasing an additional 51 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
• Positive Sentiment: Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
• Positive Sentiment: Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
• Positive Sentiment: A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
• Neutral Sentiment: Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
• Negative Sentiment: Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns

Salesforce Stock Down 2.7%

Shares of Salesforce stock opened at $195.86 on Friday. The firm's 50 day moving average price is $171.41 and its 200-day moving average price is $182.28. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11. The company has a market cap of $160.41 billion, a P/E ratio of 22.67, a PEG ratio of 1.06 and a beta of 1.16.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping the consensus estimate of $3.13 by $0.75. The firm had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. Salesforce's revenue was up 13.3% on a year-over-year basis. During the same quarter in the previous year, the business posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, sell-side analysts predict that Salesforce Inc. will post 10.27 EPS for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were issued a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date was Thursday, June 11th. Salesforce's dividend payout ratio is currently 20.37%.

Wall Street Analysts Forecast Growth

CRM has been the subject of several research reports. JPMorgan Chase & Co. assumed coverage on shares of Salesforce in a research report on Thursday. They issued an "overweight" rating and a $250.00 price target for the company. Truist Financial lowered shares of Salesforce from a "strong-buy" rating to a "hold" rating in a report on Wednesday, July 1st. Cantor Fitzgerald reissued an "overweight" rating and issued a $250.00 price objective on shares of Salesforce in a research note on Thursday, May 28th. Weiss Ratings upgraded Salesforce from a "sell (d+)" rating to a "hold (c-)" rating in a report on Wednesday. Finally, Guggenheim raised Salesforce from a "neutral" rating to a "buy" rating and set a $228.00 target price on the stock in a research report on Wednesday, July 1st. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, seventeen have issued a Hold rating and three have issued a Sell rating to the company's stock. Based on data from MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and an average price target of $249.05.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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