Bank of America Corp DE Invests $70.17 Million in HubSpot, Inc. $HUBS

Key Points

• Bank of America initiated a major HubSpot position, purchasing 384,493 shares worth approximately $70.17 million, or about 0.77% of the company. Institutional investors collectively own 90.39% of HubSpot.
• HubSpot beat quarterly expectations with adjusted EPS of $3.26 versus $3.02 expected and revenue of $911.74 million, up 19.8% year over year. The stock recently traded near $216, with a market capitalization of about $10.78 billion.
• Analyst sentiment is mixed: UBS raised its target to $290, while several firms downgraded the stock or reduced targets. The consensus rating is Hold, with an average price target of $271.17, amid insider selling and concerns about growth uncertainty.

Bank of America Corp DE purchased a new stake in HubSpot, Inc. (NYSE:HUBS - Free Report) in the second quarter, according to the company in its most recent disclosure with the SEC. The firm purchased 384,493 shares of the software maker's stock, valued at approximately $70,174,000. Bank of America Corp DE owned about 0.77% of HubSpot at the end of the most recent quarter.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Geode Capital Management LLC raised its stake in shares of HubSpot by 1.5% in the fourth quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker's stock valued at $388,917,000 after acquiring an additional 14,159 shares during the period. Assenagon Asset Management S.A. boosted its stake in shares of HubSpot by 135.3% during the 2nd quarter. Assenagon Asset Management S.A. now owns 226,818 shares of the software maker's stock worth $41,397,000 after purchasing an additional 130,433 shares during the period. Havemeyer Place LP bought a new position in HubSpot during the 4th quarter valued at about $2,044,000. Forsta AP Fonden grew its holdings in HubSpot by 28.2% during the 4th quarter. Forsta AP Fonden now owns 24,620 shares of the software maker's stock valued at $9,880,000 after purchasing an additional 5,420 shares during the last quarter. Finally, Oppenheimer Asset Management Inc. purchased a new stake in HubSpot in the 2nd quarter worth about $1,366,000. Hedge funds and other institutional investors own 90.39% of the company's stock.

Insider Buying and Selling at HubSpot

In related news, insider Erika Fisher sold 702 shares of the firm's stock in a transaction dated Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total transaction of $165,124.44. Following the sale, the insider owned 14,581 shares of the company's stock, valued at $3,429,742.82. This trade represents a 4.59% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Gerald Dischler bought 925 shares of HubSpot stock in a transaction on Monday, August 10th. The stock was purchased at an average price of $215.93 per share, with a total value of $199,735.25. Following the completion of the acquisition, the director directly owned 1,940 shares of the company's stock, valued at $418,904.20. This represents a 91.13% increase in their position. The disclosure for this purchase is available in the SEC filing. In the last 90 days, insiders have sold 26,202 shares of company stock valued at $5,998,079. 3.70% of the stock is currently owned by corporate insiders.

HubSpot Stock Performance

HubSpot stock opened at $216.24 on Friday. The company has a market capitalization of $10.78 billion, a PE ratio of 76.41, a P/E/G ratio of 2.33 and a beta of 1.18. The company has a 50 day moving average price of $231.83 and a 200-day moving average price of $223.94. HubSpot, Inc. has a fifty-two week low of $169.63 and a fifty-two week high of $525.51.

HubSpot (NYSE:HUBS - Get Free Report) last issued its earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share for the quarter, topping the consensus estimate of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The business had revenue of $911.74 million during the quarter, compared to analysts' expectations of $898.31 million. During the same period in the prior year, the business earned $2.19 EPS. The business's revenue for the quarter was up 19.8% compared to the same quarter last year. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. On average, analysts forecast that HubSpot, Inc. will post 4.56 earnings per share for the current year.

Analysts Set New Price Targets

Several brokerages have issued reports on HUBS. Capital One Financial set a $206.00 price objective on shares of HubSpot and gave the stock an "equal weight" rating in a research note on Thursday, August 6th. Stephens cut HubSpot from an "overweight" rating to a "hold" rating and set a $251.00 target price on the stock. in a research note on Thursday, August 6th. UBS Group increased their price target on HubSpot from $250.00 to $290.00 and gave the stock a "buy" rating in a report on Friday. Wall Street Zen lowered HubSpot from a "strong-buy" rating to a "buy" rating in a research note on Saturday, July 4th. Finally, BMO Capital Markets cut HubSpot from an "outperform" rating to a "market perform" rating and dropped their price objective for the company from $230.00 to $215.00 in a report on Thursday, August 6th. Sixteen analysts have rated the stock with a Buy rating, fifteen have given a Hold rating and two have issued a Sell rating to the company's stock. Based on data from MarketBeat.com, the company currently has a consensus rating of "Hold" and a consensus target price of $271.17.

Key Headlines Impacting HubSpot

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: UBS raised its price target to $290 and maintained a Buy rating. RBC, BTIG Research and Needham also reaffirmed positive ratings, with targets ranging from $250 to $300, indicating that several analysts see substantial upside if HubSpot’s growth initiatives gain traction.
• Positive Sentiment: HubSpot expanded its partnership with OpenAI, deepening the integration of ChatGPT with its CRM platform. The initiative could improve customer engagement, increase adoption among small and midsize businesses, and strengthen HubSpot’s position in AI-powered customer management. HubSpot and OpenAI deepen CRM and ChatGPT integration
• Positive Sentiment: The company unveiled Breeze Assistant, a self-updating Smart CRM and other AI-driven marketing tools at its investor and customer events. These products may support longer-term retention, automation and revenue growth, though their financial impact has not yet been demonstrated. HubSpot Analyst and Investor Day Transcript
• Neutral Sentiment: HubSpot also announced an integration with ChatGPT Ads, potentially enabling advertisers to connect CRM data with AI-powered campaigns. The opportunity is strategically significant, but investors are likely looking for evidence of customer adoption, bookings and margin benefits.
• Negative Sentiment: TD Cowen lowered its price target from $285 to $260 and shifted to Hold, while Stifel reiterated Hold amid top-line uncertainty. Cantor Fitzgerald maintained Neutral with a $200 target below the recent trading level. The mixed recommendations suggest concern that AI investments may take time to offset slowing or uncertain growth. Stifel reiterates Hold on HubSpot
• Negative Sentiment: Director Brian Halligan sold 8,500 shares for approximately $2.1 million, reducing his direct holdings by 11.11%. Although the sale may be unrelated to business prospects, it adds a negative insider-trading signal while HubSpot continues to command a relatively high earnings valuation.

About HubSpot

HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company's products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.

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