Bank of Nova Scotia Acquires Shares of 97,719 HubSpot, Inc. $HUBS

Key Points

• Bank of Nova Scotia acquired 97,719 HubSpot shares worth approximately $17.8 million, representing about 0.20% of the company; institutional investors collectively own 90.39% of HubSpot.
• HubSpot exceeded quarterly expectations, reporting $3.26 in EPS and $911.74 million in revenue, with revenue up 19.8% year over year. The company issued fiscal 2026 EPS guidance of $13.23–$13.31.
• Analyst sentiment is mixed, with a consensus rating of “Hold” and an average price target of $268.90; several firms recently downgraded the stock or cut their price targets.

Bank of Nova Scotia acquired a new stake in shares of HubSpot, Inc. (NYSE:HUBS - Free Report) in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm acquired 97,719 shares of the software maker's stock, valued at approximately $17,835,000. Bank of Nova Scotia owned approximately 0.20% of HubSpot as of its most recent SEC filing.

Several other large investors have also recently made changes to their positions in the company. Turning Point Benefit Group Inc. bought a new position in HubSpot during the third quarter valued at approximately $25,000. Rakuten Securities Inc. increased its stake in HubSpot by 783.3% in the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker's stock worth $30,000 after acquiring an additional 47 shares during the last quarter. Cary Street Partners Investment Advisory LLC bought a new stake in HubSpot in the 4th quarter worth approximately $33,000. Osterweis Capital Management Inc. purchased a new stake in shares of HubSpot during the 2nd quarter worth approximately $34,000. Finally, Larson Financial Group LLC raised its holdings in shares of HubSpot by 378.9% during the 4th quarter. Larson Financial Group LLC now owns 91 shares of the software maker's stock worth $37,000 after acquiring an additional 72 shares in the last quarter. 90.39% of the stock is owned by institutional investors.

Wall Street Analysts Forecast Growth

A number of research analysts recently weighed in on the stock. Wolfe Research lowered shares of HubSpot from an "outperform" rating to a "peer perform" rating in a report on Thursday, August 6th. BTIG Research lowered their price objective on shares of HubSpot from $300.00 to $250.00 and set a "buy" rating for the company in a research report on Thursday, August 6th. Stifel Nicolaus cut shares of HubSpot from a "buy" rating to a "hold" rating and dropped their price objective for the stock from $275.00 to $200.00 in a research note on Thursday, August 6th. JPMorgan Chase & Co. decreased their target price on shares of HubSpot from $530.00 to $425.00 and set an "overweight" rating on the stock in a research report on Friday, May 8th. Finally, Raymond James Financial reaffirmed an "outperform" rating and issued a $250.00 price target on shares of HubSpot in a report on Friday, May 8th. Fifteen research analysts have rated the stock with a Buy rating, sixteen have given a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, HubSpot currently has a consensus rating of "Hold" and an average price target of $268.90.

HubSpot Stock Performance

NYSE:HUBS opened at $240.26 on Monday. The firm has a market capitalization of $11.98 billion, a PE ratio of 84.90, a PEG ratio of 2.46 and a beta of 1.19. The stock's fifty day moving average is $209.65 and its 200 day moving average is $223.34. HubSpot, Inc. has a fifty-two week low of $169.63 and a fifty-two week high of $525.51.

HubSpot (NYSE:HUBS - Get Free Report) last posted its quarterly earnings data on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, topping the consensus estimate of $3.02 by $0.24. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The company had revenue of $911.74 million during the quarter, compared to analyst estimates of $898.31 million. During the same period in the previous year, the firm earned $2.19 earnings per share. HubSpot's quarterly revenue was up 19.8% compared to the same quarter last year. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Equities analysts forecast that HubSpot, Inc. will post 4.54 EPS for the current year.

Insider Buying and Selling

In related news, Director Brian Halligan sold 8,500 shares of the company's stock in a transaction dated Tuesday, July 21st. The shares were sold at an average price of $221.09, for a total transaction of $1,879,265.00. Following the transaction, the director directly owned 85,000 shares in the company, valued at approximately $18,792,650. This represents a 9.09% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Gerald Dischler acquired 925 shares of HubSpot stock in a transaction that occurred on Monday, August 10th. The stock was purchased at an average cost of $215.93 per share, for a total transaction of $199,735.25. Following the completion of the transaction, the director directly owned 1,940 shares in the company, valued at $418,904.20. This trade represents a 91.13% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. In the last ninety days, insiders sold 26,202 shares of company stock valued at $5,477,709. Company insiders own 3.70% of the company's stock.

About HubSpot

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company's product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.

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