Bfsg LLC Cuts Holdings in Apple Inc. $AAPL

Key Points

• Bfsg LLC trimmed its Apple stake by 3.9% in Q4, selling 3,366 shares to hold 82,125 shares valued at about $22.33 million, making Apple roughly 2.2% of its portfolio and its 7th-largest holding.
• Significant insider selling occurred this quarter: CEO Tim Cook sold 64,949 shares (~$16.51M) and SVP Deirdre O’Brien sold 30,002 shares (~$7.66M), with insiders totaling 96,485 shares sold (~$24.59M), mostly under Rule 10b5-1 plans.
• Apple’s recent results and analyst sentiment remain positive: Q1 beat estimates with EPS $2.84 vs. $2.67 and revenue $143.76B (+15.7% YoY), and analysts show a "Moderate Buy" consensus with an average price target of $301.83 (market cap ≈ $3.97T).

Bfsg LLC lowered its holdings in Apple Inc. (NASDAQ:AAPL - Free Report) by 3.9% during the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 82,125 shares of the iPhone maker's stock after selling 3,366 shares during the period. Apple comprises about 2.2% of Bfsg LLC's investment portfolio, making the stock its 7th biggest holding. Bfsg LLC's holdings in Apple were worth $22,326,000 as of its most recent filing with the Securities & Exchange Commission.

Other large investors have also recently bought and sold shares of the company. Sellwood Investment Partners LLC lifted its holdings in Apple by 110.9% in the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker's stock worth $34,000 after acquiring an additional 71 shares during the last quarter. ROSS JOHNSON & Associates LLC lifted its holdings in Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock worth $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management bought a new position in Apple in the fourth quarter worth about $65,000. eCIO Inc. bought a new position in Apple in the fourth quarter worth about $112,000. Finally, HFM Investment Advisors LLC bought a new position in Apple in the first quarter worth about $99,000. Institutional investors own 67.73% of the company's stock.

Insider Activity at Apple

In related news, CEO Timothy D. Cook sold 64,949 shares of the firm's stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $254.23, for a total transaction of $16,511,984.27. Following the transaction, the chief executive officer owned 3,280,418 shares in the company, valued at $833,980,668.14. This trade represents a 1.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Deirdre O'brien sold 30,002 shares of the firm's stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $255.35, for a total transaction of $7,661,010.70. Following the transaction, the senior vice president owned 136,810 shares in the company, valued at $34,934,433.50. This represents a 17.99% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 96,485 shares of company stock worth $24,594,845 over the last quarter. 0.06% of the stock is currently owned by company insiders.

Apple Price Performance

NASDAQ AAPL opened at $270.17 on Thursday. Apple Inc. has a 12 month low of $193.25 and a 12 month high of $288.62. The company has a debt-to-equity ratio of 0.87, a current ratio of 0.97 and a quick ratio of 0.94. The firm has a market capitalization of $3.97 trillion, a PE ratio of 34.16, a P/E/G ratio of 2.44 and a beta of 1.11. The company's 50 day simple moving average is $260.51 and its 200 day simple moving average is $264.98.

Apple (NASDAQ:AAPL - Get Free Report) last posted its quarterly earnings data on Thursday, January 29th. The iPhone maker reported $2.84 EPS for the quarter, beating analysts' consensus estimates of $2.67 by $0.17. Apple had a net margin of 27.04% and a return on equity of 159.94%. The business had revenue of $143.76 billion for the quarter, compared to analyst estimates of $138.25 billion. During the same quarter last year, the business earned $2.40 earnings per share. The business's revenue for the quarter was up 15.7% on a year-over-year basis. As a group, equities research analysts forecast that Apple Inc. will post 8.52 EPS for the current fiscal year.

Analysts Set New Price Targets

AAPL has been the topic of several analyst reports. DA Davidson restated a "neutral" rating and issued a $270.00 price target on shares of Apple in a research note on Friday, January 30th. Scotiabank set a $330.00 price target on shares of Apple in a research note on Monday, February 2nd. Maxim Group upgraded shares of Apple from a "hold" rating to a "buy" rating and set a $300.00 price target on the stock in a research note on Friday, January 30th. Rosenblatt Securities restated a "neutral" rating and issued a $268.00 price target on shares of Apple in a research note on Tuesday, April 21st. Finally, Monness Crespi & Hardt raised their price target on shares of Apple from $300.00 to $315.00 and gave the company a "buy" rating in a research note on Friday, January 30th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $301.83.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: iPhone momentum and share gains support revenue upside — reports say Apple reclaimed the top global smartphone slot in the March quarter, which underpins expectations for continued hardware-led top‑line strength. iPhone 17 shipment story
• Positive Sentiment: Services growth and App Store moves could lift recurring revenue — Services jumped ~14% Y/Y in fiscal Q1 and Apple rolled out a cheaper, 12‑month-commitment monthly subscription option to boost retention and ARPU. Services growth article App Store subscription change
• Positive Sentiment: Street upgrades and modest estimate bumps ahead of earnings — UBS and some analysts raised targets and Erste edged FY26 EPS forecasts up, increasing the bar for a beat/guide‑up reaction. UBS price target lift
• Neutral Sentiment: Scheduled earnings and macro prints are the immediate catalyst — Q2 results (Apr 30 after close) and April PCE/GDP/Fed commentary this week increase short‑term volatility and make the print the main market mover. Earnings and economic calendar preview
• Neutral Sentiment: CEO succession to John Ternus is being priced in — investors are parsing his engineering/product focus (longer-term positive) versus near‑term execution risk during the transition. Ternus CEO succession piece
• Negative Sentiment: Competition on AI-first phones (Qualcomm + OpenAI/MediaTek) is pressuring sentiment — reports that rivals are building AI-native chips have led to rotation into chipmakers and increased worry about Apple’s on‑device AI roadmap. Qualcomm/OpenAI competition
• Negative Sentiment: Regulatory/legal uncertainty on the App Store persists — Epic’s recent procedural win keeps the external‑payments environment unsettled, which could affect Services economics and developer relations. Epic Games / App Store legal update
• Negative Sentiment: Ongoing criticism that Apple lags on AI execution — multiple pieces argue Apple needs a visible AI breakthrough; that narrative is increasing downside risk if the earnings/guide don’t show clear AI monetization progress. Apple AI execution concern
• Negative Sentiment: Insider selling flagged — a recent SEC filing shows a sale by a senior finance executive, which can amplify short‑term nervousness even if the size is modest. SEC Form 4

Apple Profile

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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