Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) is a leading American telecommunications company primarily engaged in the ownership, operation and provision of services to television stations. Headquartered in Hunt Valley, Maryland, Sinclair operates a portfolio of broadcast stations that deliver local news, sports, weather and syndicated programming to viewers across the United States. The company’s stations span a variety of markets, ranging from major metropolitan areas to smaller regional communities, enabling Sinclair to serve a diverse audience with both national and locally produced content.
In addition to its core broadcast operations, Sinclair has expanded into digital media and network ownership. It offers a range of multicast networks—including Comet, Charge!, Stadium and TBD—that deliver genre-specific entertainment, sports and lifestyle programming. Sinclair also operates STIRR, a free, ad-supported streaming service featuring live local news, curated national channels and on-demand content. These digital offerings complement the company’s traditional broadcast footprint and provide advertisers with integrated platforms for reaching audiences across linear and streaming channels.
Founded in 1958 by Julian Sinclair Smith as a single radio station enterprise, Sinclair has grown through a series of acquisitions and strategic investments. The company completed its initial public offering in the mid-1990s and has since pursued expansion into new media formats and markets. Sinclair’s executive leadership includes Executive Chairman David D. Smith, who has guided the company’s strategic direction for several decades, and President and Chief Executive Officer Christopher Ripley, who joined Sinclair in 2017 and oversees its day-to-day operations and digital transformation initiatives.
Sinclair serves a broad swath of the U.S. television market, reaching viewers in over 100 designated market areas. Its integrated business model encompasses content creation, distribution, advertising sales and technology solutions designed to enhance audience engagement and monetization. Through ongoing investments in broadcast infrastructure and digital platforms, Sinclair continues to adapt to the evolving media landscape while maintaining its commitment to delivering reliable local news and compelling entertainment.
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