Bokf Na Sells 16,383 Shares of Netflix, Inc. $NFLX

Key Points

• Bokf Na reduced its Netflix stake by 14.2%, selling 16,383 shares during the third quarter and retaining 99,378 shares valued at approximately $6.9 million.
• Institutional ownership remains high at 80.93%, with several other investors increasing their Netflix positions during the quarter.
• Netflix shares opened at $62.05, near their 12-month low, while analysts maintained a “Moderate Buy” consensus with an average price target of $89.14; concerns include slowing engagement and advertising-execution risks.

Bokf Na cut its holdings in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 14.2% during the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 99,378 shares of the Internet television network's stock after selling 16,383 shares during the quarter. Bokf Na's holdings in Netflix were worth $6,915,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. North Dakota State Investment Board increased its stake in Netflix by 3.5% in the 3rd quarter. North Dakota State Investment Board now owns 128,013 shares of the Internet television network's stock worth $8,907,000 after purchasing an additional 4,306 shares in the last quarter. Financial Insights Inc. lifted its stake in Netflix by 27.6% during the third quarter. Financial Insights Inc. now owns 7,236 shares of the Internet television network's stock valued at $503,000 after buying an additional 1,566 shares in the last quarter. Laurel Wealth Advisors LLC lifted its stake in Netflix by 3.0% during the third quarter. Laurel Wealth Advisors LLC now owns 36,833 shares of the Internet television network's stock valued at $2,563,000 after buying an additional 1,083 shares in the last quarter. Sigma Investment Counselors Inc. boosted its holdings in shares of Netflix by 18.5% in the third quarter. Sigma Investment Counselors Inc. now owns 4,639 shares of the Internet television network's stock worth $323,000 after buying an additional 724 shares during the period. Finally, Victory Financial Group LLC boosted its holdings in shares of Netflix by 18.4% in the third quarter. Victory Financial Group LLC now owns 14,529 shares of the Internet television network's stock worth $1,011,000 after buying an additional 2,256 shares during the period. 80.93% of the stock is currently owned by institutional investors.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Some investors view the sell-off as a buying opportunity. Morningstar reportedly sees approximately 30% upside, while other bullish analyses point to Netflix’s strong free cash flow, healthy balance sheet, international growth and expected 2026 operating-margin expansion to 31.5%. Morningstar Netflix Analysis
• Positive Sentiment: Netflix expects advertising revenue to grow more than 80% in 2026. If the company can overcome rollout delays and improve execution, the advertising business could provide a meaningful new growth and monetization stream. Netflix Advertising Business Analysis
• Neutral Sentiment: Director Bradford Smith sold 17,980 shares worth approximately $1.15 million under a pre-arranged Rule 10b5-1 plan. The sale reduced his holdings by 18.4%, but its planned nature makes it a limited signal about management’s current outlook. Netflix Insider Sale
• Negative Sentiment: Investors are increasingly concerned that members are watching less, particularly in the United States. The resulting questions about engagement, cultural relevance and competition from short-form video, artificial intelligence and other entertainment platforms have extended the post-earnings sell-off. Netflix Attention Economy Analysis
• Negative Sentiment: YouTube’s strong living-room advertising performance is raising concerns that Alphabet’s platform is taking television viewing time and advertising dollars that Netflix hopes to capture. YouTube Living-Room Competition
• Negative Sentiment: Analysts have reduced ratings or price targets, citing slower growth, limited upside from additional price increases and advertising execution risks. Netflix’s roughly $2 billion 2026 advertising forecast is also being viewed as modest relative to competitors such as YouTube. Netflix Price Increase Downgrade

Insider Buying and Selling

In related news, CEO Theodore A. Sarandos sold 105,850 shares of the business's stock in a transaction that occurred on Monday, August 3rd. The stock was sold at an average price of $73.03, for a total value of $7,730,225.50. Following the completion of the sale, the chief executive officer owned 206,266 shares of the company's stock, valued at approximately $15,063,605.98. The trade was a 33.91% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction that occurred on Thursday, August 6th. The stock was sold at an average price of $73.54, for a total value of $2,008,524.48. Following the completion of the transaction, the chief executive officer owned 120,931 shares in the company, valued at $8,893,265.74. This represents a 18.42% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders sold 197,025 shares of company stock worth $14,283,453. Insiders own 1.24% of the company's stock.

Analysts Set New Price Targets

A number of research firms have recently issued reports on NFLX. JPMorgan Chase & Co. cut their price target on shares of Netflix from $85.00 to $81.00 and set an "overweight" rating on the stock in a report on Wednesday, October 21st. Deutsche Bank Aktiengesellschaft set a $93.00 price target on shares of Netflix in a research report on Wednesday, October 21st. Argus set a $95.00 price objective on shares of Netflix and gave the stock a "buy" rating in a research note on Thursday, October 22nd. DZ Bank reiterated a "buy" rating on shares of Netflix in a research report on Monday, July 20th. Finally, Itau BBA Securities cut their target price on shares of Netflix from $151.40 to $96.00 and set an "outperform" rating on the stock in a research note on Wednesday, August 5th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating, seventeen have given a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat, Netflix has an average rating of "Moderate Buy" and a consensus target price of $89.14.

Netflix Trading Up 0.1%

Netflix stock opened at $62.05 on Friday. Netflix, Inc. has a 12 month low of $61.39 and a 12 month high of $116.73. The company has a quick ratio of 1.07, a current ratio of 1.07 and a debt-to-equity ratio of 0.43. The stock has a market cap of $254.80 billion, a P/E ratio of 21.16, a P/E/G ratio of 0.91 and a beta of 1.62. The company's fifty day simple moving average is $73.03 and its 200-day simple moving average is $81.71.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its quarterly earnings data on Tuesday, October 20th. The Internet television network reported $0.87 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.82 by $0.05. The business had revenue of $12.87 billion during the quarter, compared to analyst estimates of $12.87 billion. Netflix had a return on equity of 42.69% and a net margin of 29.69%. Netflix's quarterly revenue was up 11.9% compared to the same quarter last year. During the same period last year, the company earned $0.59 earnings per share. As a group, sell-side analysts forecast that Netflix, Inc. will post 3.59 EPS for the current fiscal year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming services. Its platform offers a broad selection of television series, films, documentaries, stand-up specials and other programming, including content produced by Netflix and licensed from third-party studios and creators.

The company also develops and distributes original productions under the Netflix brand and has expanded into additional entertainment offerings, including mobile and cloud-based games in select markets and live programming.

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