Bryn Mawr Trust Advisors LLC Purchases 11,918 Shares of ServiceNow, Inc. $NOW

Key Points

• Bryn Mawr Trust Advisors LLC boosted its ServiceNow stake by 488.6% in the fourth quarter, buying 11,918 additional shares to bring its total to 14,357 shares valued at about $2.2 million.
• Institutional ownership remains heavy, with funds like Vanguard, Jennison Associates and others also significantly increasing their positions; overall, institutions own 87.18% of ServiceNow shares.
• Analysts remain generally positive despite recent target cuts, with a consensus rating of “Moderate Buy” and an average price target of $144.71, while ServiceNow continues to highlight AI-driven growth through partnerships and a long-term revenue goal above $30 billion by 2030.

Bryn Mawr Trust Advisors LLC increased its position in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 488.6% during the fourth quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 14,357 shares of the information technology services provider's stock after acquiring an additional 11,918 shares during the period. Bryn Mawr Trust Advisors LLC's holdings in ServiceNow were worth $2,199,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also bought and sold shares of NOW. Vanguard Group Inc. grew its position in ServiceNow by 404.5% during the 4th quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider's stock worth $15,619,771,000 after acquiring an additional 81,752,460 shares during the last quarter. Jennison Associates LLC lifted its holdings in ServiceNow by 280.1% during the 4th quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider's stock worth $1,291,758,000 after buying an additional 6,213,762 shares during the period. Nordea Investment Management AB lifted its holdings in ServiceNow by 388.7% during the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider's stock worth $720,325,000 after buying an additional 3,743,087 shares during the period. Pictet Asset Management Holding SA lifted its holdings in ServiceNow by 613.4% during the 4th quarter. Pictet Asset Management Holding SA now owns 3,840,262 shares of the information technology services provider's stock worth $588,326,000 after buying an additional 3,301,962 shares during the period. Finally, Swedbank AB lifted its holdings in ServiceNow by 326.9% during the 4th quarter. Swedbank AB now owns 3,415,650 shares of the information technology services provider's stock worth $523,243,000 after buying an additional 2,615,500 shares during the period. Institutional investors own 87.18% of the company's stock.

Insiders Place Their Bets

In other news, insider Jacqueline P. Canney sold 8,927 shares of the business's stock in a transaction dated Friday, April 24th. The stock was sold at an average price of $89.60, for a total value of $799,859.20. Following the transaction, the insider directly owned 29,531 shares of the company's stock, valued at $2,645,977.60. The trade was a 23.21% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business's stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 25,164 shares of company stock valued at $2,497,021 over the last 90 days. 0.34% of the stock is owned by company insiders.

Analysts Set New Price Targets

NOW has been the topic of several recent research reports. Raymond James Financial cut their target price on ServiceNow from $160.00 to $130.00 and set an "outperform" rating on the stock in a report on Thursday, April 23rd. BTIG Research reaffirmed a "buy" rating and set a $150.00 target price on shares of ServiceNow in a report on Monday, May 4th. Deutsche Bank Aktiengesellschaft cut their target price on ServiceNow from $180.00 to $135.00 and set a "buy" rating on the stock in a report on Thursday, April 16th. Jefferies Financial Group reaffirmed a "buy" rating and set a $135.00 target price (down from $175.00) on shares of ServiceNow in a report on Thursday, April 23rd. Finally, Cantor Fitzgerald cut their target price on ServiceNow to $122.00 and set an "overweight" rating on the stock in a report on Thursday, April 23rd. Two analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, the stock currently has a consensus rating of "Moderate Buy" and a consensus target price of $144.71.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a partnership with Accenture to deliver agentic AI at enterprise scale, reinforcing its role as a core platform for enterprise AI workflows and potentially expanding adoption. ServiceNow, Accenture partner to deliver agentic AI at enterprise scale
• Positive Sentiment: Management is pushing a long-term growth narrative, saying AI can accelerate ServiceNow’s business and projecting more than $30 billion in subscription revenue by 2030, which helped lift sentiment around the stock. ServiceNow Targets $30 Billion As AI Revenue Story Accelerates
• Positive Sentiment: Several analyst notes were supportive, including higher price targets and reiterated Buy/Outperform ratings, signaling that Wall Street still sees upside despite the selloff. Capital One Financial Increases ServiceNow NYSE: NOW Price Target to $120.00
• Positive Sentiment: There was also unusual call-option buying, suggesting some traders are positioning for a rebound.
• Neutral Sentiment: ServiceNow continued to generate attention around its AI control and governance strategy, including collaborations with NVIDIA and Microsoft, which may support the long-term platform story but do not yet change near-term fundamentals. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Negative Sentiment: Bearish coverage focused on rising competition from agentic AI and argued that ServiceNow’s challenges predate the AI hype, adding to concerns that the stock may have more downside if growth expectations reset. ServiceNow Had Problems Long Before Agentic AI. Here's Why.
• Negative Sentiment: Investors also appear worried about the broader “Saaspocalypse” narrative, with commentary highlighting the scale of the stock’s recent decline and questions about whether AI will truly offset pressure on legacy software models. Why CEO Bill McDermott says ServiceNow’s 39% stock crash is Saaspocalypse ‘nonsense’ and why AI will make it a trillion-dollar company

ServiceNow Stock Down 0.0%

Shares of NYSE:NOW opened at $91.14 on Monday. The company has a market capitalization of $93.96 billion, a price-to-earnings ratio of 54.31, a P/E/G ratio of 1.61 and a beta of 0.82. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. The business's 50-day moving average is $102.80 and its 200-day moving average is $132.71. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting analysts' consensus estimates of $0.97. The company had revenue of $3.77 billion for the quarter, compared to the consensus estimate of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The firm's revenue was up 22.1% compared to the same quarter last year. During the same period in the previous year, the business earned $0.81 EPS. Equities research analysts predict that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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