Clifford Swan Investment Counsel LLC lowered its holdings in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 2.4% during the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 174,841 shares of the e-commerce giant's stock after selling 4,359 shares during the period. Amazon.com comprises about 1.3% of Clifford Swan Investment Counsel LLC's investment portfolio, making the stock its 15th biggest holding. Clifford Swan Investment Counsel LLC's holdings in Amazon.com were worth $41,671,000 as of its most recent filing with the Securities & Exchange Commission.
A number of other hedge funds and other institutional investors also recently bought and sold shares of AMZN. Bard Associates Inc. bought a new stake in shares of Amazon.com in the 2nd quarter worth approximately $32,000. Longfellow Investment Management Co. LLC bought a new position in Amazon.com during the 2nd quarter worth $33,000. Lifetime Wealth Management P.C. bought a new position in Amazon.com during the 4th quarter worth $45,000. Prudent Man Investment Management Inc. increased its position in Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock worth $53,000 after buying an additional 107 shares during the period. Finally, Strategic Wealth Advisors LLC acquired a new stake in Amazon.com in the second quarter worth $68,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Insider Activity at Amazon.com
In related news, CEO Andrew R. Jassy sold 20,000 shares of the business's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the sale, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. The trade was a 0.89% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 6,362 shares of the stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $1,647,821.62. Following the sale, the chief executive officer directly owned 476,681 shares of the company's stock, valued at approximately $123,465,145.81. This represents a 1.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 70,589 shares of company stock worth $18,329,015. Company insiders own 8.90% of the company's stock.
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AWS and AI remain the main growth catalysts. Amazon’s Bedrock platform is expanding its selection of models, including GPT-6 and Claude, while analysts argue that rising AI workloads could support faster AWS growth and higher margins. Lower model costs may also increase overall cloud consumption. Amazon Stock Slips as Bedrock Expands Model Choice
- Positive Sentiment: AI infrastructure partnerships are broadening. Australian biotech CSL is working with Amazon Web Services on AI and cloud tools for research and clinical development. Amazon is also building data-center infrastructure and its own satellite network, creating potential long-term growth opportunities beyond retail. Australia's CSL taps Amazon's cloud unit
- Positive Sentiment: Holiday demand expectations are favorable. Adobe projects roughly $10 billion in spending during Amazon’s October Prime Day and forecasts record U.S. holiday e-commerce sales. Strong consumer demand could support fourth-quarter revenue, although aggressive discounts may limit margins. Amazon Has a $10 Billion Holiday Catalyst Coming in October
- Neutral Sentiment: Amazon is gaining political visibility in AI. Founder Jeff Bezos joined other technology leaders at a White House meeting where President Trump said AI companies should largely self-police. The discussion could influence future regulation, but its direct financial impact remains unclear. Trump says AI leaders have to self-police AI technology
- Negative Sentiment: Model commoditization is pressuring AWS economics. Cheaper Claude models and more competing providers on Bedrock could reduce revenue per inference call and intensify price competition, even if usage volumes rise.
- Negative Sentiment: Regulatory and legal risks are increasing. Senate Democrats are seeking details on Amazon’s AI and data-center tax deductions, while a revived U.K. consumer lawsuit alleges that Amazon and Apple restricted competition in Apple-product sales. Amazon Draws Senate Questions Over AI Data Center Tax Deductions
Analysts Set New Price Targets
AMZN has been the subject of several analyst reports. Truist Financial boosted their price target on shares of Amazon.com from $320.00 to $350.00 and gave the company a "buy" rating in a report on Friday, July 31st. UBS Group set a $200.00 price objective on shares of Amazon.com in a report on Thursday, September 17th. Phillip Securities downgraded shares of Amazon.com from a "strong-buy" rating to a "moderate buy" rating in a research report on Monday, August 3rd. Wedbush boosted their target price on shares of Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a research note on Friday, July 31st. Finally, Piper Sandler reissued an "overweight" rating and set a $320.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average price target of $321.19.
Read Our Latest Stock Report on AMZN
Amazon.com Trading Up 0.2%
Shares of Amazon.com stock opened at $246.67 on Wednesday. The business has a fifty day simple moving average of $256.29 and a 200-day simple moving average of $247.66. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $287.20. The firm has a market cap of $2.66 trillion, a price-to-earnings ratio of 19.84, a price-to-earnings-growth ratio of 1.91 and a beta of 1.44. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.
Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same period in the previous year, the company earned $1.68 earnings per share. Amazon.com's revenue was up 19.6% compared to the same quarter last year. On average, equities analysts forecast that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.
Amazon.com Profile
(
Free Report)
Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.
Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.
Further Reading

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Amazon.com, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.
While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely.
Get This Free Report
Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.