D.A. Davidson & CO. Acquires 180,164 Shares of Netflix, Inc. $NFLX

Key Points

• D.A. Davidson & CO. increased its Netflix stake by 985.6%, acquiring 180,164 shares to hold 198,444 shares valued at about $18.61 million per its latest 13F filing.
• Netflix beat Q1 estimates with $1.23 EPS versus $0.76 expected and $12.25 billion in revenue, reported strong profitability (ROE 40.9%, net margin 28.5%) and set Q2 guidance of 0.78 EPS.
• Major institutions (notably Vanguard and Baillie Gifford) reported massive stake increases and the company unveiled a $25 billion buyback seen as a key catalyst, but Reed Hastings' departure, sizable insider selling and mixed analyst price‑target cuts present execution and expectation risks.

D.A. Davidson & CO. increased its holdings in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 985.6% during the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 198,444 shares of the Internet television network's stock after acquiring an additional 180,164 shares during the quarter. D.A. Davidson & CO.'s holdings in Netflix were worth $18,606,000 as of its most recent filing with the SEC.

A number of other hedge funds have also bought and sold shares of NFLX. Vanguard Group Inc. increased its position in Netflix by 912.5% during the fourth quarter. Vanguard Group Inc. now owns 390,014,981 shares of the Internet television network's stock worth $36,567,805,000 after acquiring an additional 351,493,659 shares during the period. Baillie Gifford & Co. increased its stake in Netflix by 912.3% during the 4th quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network's stock worth $3,463,498,000 after acquiring an additional 33,290,988 shares during the period. Sumitomo Mitsui Trust Group Inc. increased its stake in Netflix by 891.3% during the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network's stock worth $1,134,487,000 after acquiring an additional 10,879,276 shares during the period. Nordea Investment Management AB increased its stake in Netflix by 886.6% during the 4th quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network's stock worth $902,798,000 after acquiring an additional 8,688,113 shares during the period. Finally, Assenagon Asset Management S.A. increased its stake in Netflix by 983.1% during the 4th quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network's stock worth $584,529,000 after acquiring an additional 5,658,740 shares during the period. 80.93% of the stock is owned by institutional investors.

Netflix Trading Down 1.2%

Shares of NFLX stock opened at $91.36 on Tuesday. The stock's fifty day moving average price is $93.89 and its two-hundred day moving average price is $97.38. The company has a market cap of $384.72 billion, a PE ratio of 29.51, a P/E/G ratio of 1.20 and a beta of 1.67. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41.

Netflix (NASDAQ:NFLX - Get Free Report) last issued its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating analysts' consensus estimates of $0.76 by $0.47. The firm had revenue of $12.25 billion for the quarter, compared to the consensus estimate of $12.17 billion. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The company's revenue was up 16.2% compared to the same quarter last year. During the same quarter last year, the business posted $6.61 EPS. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities analysts predict that Netflix, Inc. will post 3.53 EPS for the current fiscal year.

Insider Buying and Selling

In other news, insider Cletus R. Willems sold 3,136 shares of the firm's stock in a transaction that occurred on Tuesday, February 10th. The shares were sold at an average price of $82.67, for a total value of $259,253.12. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. Also, CFO Spencer Adam Neumann sold 28,630 shares of the firm's stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $98.00, for a total transaction of $2,805,740.00. Following the completion of the sale, the chief financial officer owned 73,787 shares in the company, valued at approximately $7,231,126. The trade was a 27.95% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 1,487,794 shares of company stock worth $136,255,772 in the last quarter. Corporate insiders own 1.37% of the company's stock.

Analyst Ratings Changes

A number of equities analysts have commented on NFLX shares. Robert W. Baird lowered their price objective on Netflix from $150.00 to $120.00 and set an "outperform" rating on the stock in a research note on Friday, January 23rd. Argus lowered their price objective on Netflix from $141.00 to $110.00 and set a "buy" rating on the stock in a research note on Thursday, January 22nd. Sanford C. Bernstein decreased their target price on shares of Netflix from $115.00 to $110.00 and set an "outperform" rating on the stock in a report on Friday, April 17th. Pivotal Research set a $96.00 target price on shares of Netflix and gave the company a "hold" rating in a report on Friday, April 17th. Finally, UBS Group set a $104.00 target price on shares of Netflix in a report on Tuesday, January 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and fifteen have given a Hold rating to the company. According to MarketBeat, the stock currently has a consensus rating of "Moderate Buy" and an average price target of $114.82.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix unveiled a massive $25 billion buyback that exceeds its 2026 content budget, signaling strong capital returns and management confidence — a major catalyst for longer‑term valuation upside. Netflix's New Stock Buyback Is Bigger Than Its Entire 2026 Content Budget
• Positive Sentiment: Multiple bullish retail/analysis pieces frame the buyback and ongoing margin focus as a buy case (e.g., a "25 billion reason" argument), reinforcing investor interest in share repurchases as a driver for returns. A $25 Billion Reason to Buy Netflix Stock in April 2026
• Positive Sentiment: Analysts and commentators (including Jim Cramer) continue to express conviction in Netflix’s long‑term growth prospects, which can support demand amid short‑term volatility. Jim Cramer Doesn’t Believe It’s Over With Netflix (NFLX)
• Neutral Sentiment: Citic Securities raised its price target to $107 (still a "hold"), implying upside but stopping short of a buy recommendation — a mixed signal for traders. Citic Securities Adjusts Price Target on Netflix
• Neutral Sentiment: Coverage comparing Netflix to other large tech winners (e.g., Nvidia) highlights differing risk/reward profiles; useful context but not an immediate price driver. Nvidia vs. Netflix: Wall Street Says This Large Tech Stock Will Make You Richer
• Neutral Sentiment: Management is emphasizing profit discipline and diversifying into ads, live sports, gaming and experiences — a strategic shift that supports margins but will take time to materialize. Netflix Weighs Profit Discipline Against Growth In Sports Gaming Experiences
• Negative Sentiment: Co‑founder Reed Hastings is leaving the company, creating leadership uncertainty and raising questions about strategic continuity after the decision not to pursue a Warner merger. That news is a key reason some investors are trimming exposure. Netflix Co-Founder Reed Hastings Is Leaving the Company
• Negative Sentiment: Some analysts and commentators argue the $25B buyback may not fully placate investors — expectations around growth and execution remain high and could pressure the stock if results lag. A $25 Billion Buyback, Even Bigger Expectations: Netflix Faces Investor Doubts
• Negative Sentiment: Erste Group downgraded NFLX from "buy" to "hold," adding selling pressure from some institutional investors. Finviz: Netflix Quote

Netflix Company Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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