D.A. Davidson & CO. Buys New Position in Zebra Technologies Corporation $ZBRA

Key Points

• D.A. Davidson & CO. opened a new position in Zebra Technologies, buying 3,709 shares valued at approximately $1.385 million. Institutional investors collectively own about 91% of the stock.
• Zebra beat third-quarter expectations, reporting EPS of $4.95 and revenue of $1.61 billion, up 22.3% year over year. However, a disappointing fourth-quarter outlook and rising memory costs weighed on shares and sparked a selloff.
• Analyst sentiment remains moderately positive: MarketBeat reports a consensus “Moderate Buy” rating and an average price target of $388.67, though recent ratings and target changes have been mixed.

D.A. Davidson & CO. bought a new stake in shares of Zebra Technologies Corporation (NASDAQ:ZBRA - Free Report) during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor bought 3,709 shares of the industrial products company's stock, valued at approximately $1,385,000.

Several other hedge funds and other institutional investors have also recently modified their holdings of ZBRA. Fulton Bank N.A. boosted its stake in shares of Zebra Technologies by 2.3% during the second quarter. Fulton Bank N.A. now owns 1,720 shares of the industrial products company's stock valued at $453,000 after purchasing an additional 38 shares during the period. Wealth Alliance LLC increased its stake in shares of Zebra Technologies by 5.2% during the first quarter. Wealth Alliance LLC now owns 1,029 shares of the industrial products company's stock valued at $215,000 after buying an additional 51 shares during the period. Parkside Financial Bank & Trust raised its holdings in shares of Zebra Technologies by 33.7% in the second quarter. Parkside Financial Bank & Trust now owns 222 shares of the industrial products company's stock valued at $58,000 after acquiring an additional 56 shares in the last quarter. Empirical Finance LLC lifted its stake in Zebra Technologies by 3.5% in the second quarter. Empirical Finance LLC now owns 1,770 shares of the industrial products company's stock worth $466,000 after acquiring an additional 60 shares during the period. Finally, Parallel Advisors LLC lifted its stake in Zebra Technologies by 16.4% in the first quarter. Parallel Advisors LLC now owns 531 shares of the industrial products company's stock worth $111,000 after acquiring an additional 75 shares during the period. 91.03% of the stock is currently owned by hedge funds and other institutional investors.

Zebra Technologies Stock Up 0.9%

Shares of ZBRA stock opened at $332.44 on Thursday. The stock has a 50 day moving average of $366.15 and a 200 day moving average of $281.61. The company has a current ratio of 0.57, a quick ratio of 0.33 and a debt-to-equity ratio of 0.14. The stock has a market cap of $15.83 billion, a P/E ratio of 19.14 and a beta of 1.61. Zebra Technologies Corporation has a twelve month low of $199.05 and a twelve month high of $392.78.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last announced its quarterly earnings results on Tuesday, November 3rd. The industrial products company reported $4.95 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $4.89 by $0.06. Zebra Technologies had a return on equity of 23.94% and a net margin of 9.80%. The company had revenue of $1.61 billion during the quarter, compared to the consensus estimate of $1.57 billion. During the same period in the previous year, the company posted $3.88 earnings per share. Zebra Technologies's revenue for the quarter was up 22.3% on a year-over-year basis. As a group, sell-side analysts expect that Zebra Technologies Corporation will post 18.07 EPS for the current year.

Wall Street Analysts Forecast Growth

A number of analysts have weighed in on ZBRA shares. BNP Paribas Exane lowered their target price on Zebra Technologies from $460.00 to $455.00 and set an "outperform" rating for the company in a report on Wednesday. Zacks Research lowered Zebra Technologies from a "strong-buy" rating to a "hold" rating in a research report on Monday, October 5th. TD Cowen raised their price target on shares of Zebra Technologies from $400.00 to $450.00 and gave the company a "buy" rating in a report on Wednesday, August 5th. Morgan Stanley raised their target price on shares of Zebra Technologies from $360.00 to $380.00 and gave the company an "equal weight" rating in a research note on Wednesday. Finally, Cfra upgraded Zebra Technologies from a "hold" rating to a "buy" rating in a research note on Wednesday. Ten equities research analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and an average price target of $388.67.

Insiders Place Their Bets

In other news, Director Linda Connly sold 500 shares of the business's stock in a transaction that occurred on Monday, August 10th. The stock was sold at an average price of $377.68, for a total value of $188,840.00. Following the completion of the sale, the director directly owned 3,708 shares in the company, valued at $1,400,437.44. The trade was a 11.88% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, insider Michael Cho sold 3,500 shares of the business's stock in a transaction on Friday, August 7th. The stock was sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the completion of the sale, the insider directly owned 5,170 shares of the company's stock, valued at approximately $1,939,784. The trade was a 40.37% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 0.91% of the stock is currently owned by insiders.

Zebra Technologies News Roundup

Here are the key news stories impacting Zebra Technologies this week:

• Positive Sentiment: Third-quarter adjusted EPS of $4.95 topped estimates of about $4.89, while revenue rose 22.3% year over year to $1.61 billion, ahead of forecasts. Management cited demand for mobile computing and automation and raised its 2026 outlook. Zacks earnings call coverage
• Positive Sentiment: Barclays raised its price target to $432 from $416 and kept an Overweight rating; CFRA also upgraded the stock to Buy from Hold. Barclays analyst update
• Neutral Sentiment: Analyst views were mixed: Morgan Stanley lifted its target to $380 but maintained Equal Weight, while BNP Paribas Exane trimmed its target to $455 and retained Outperform. Morgan Stanley analyst update
• Negative Sentiment: Despite the Q3 beat, investors focused on a disappointing fourth-quarter outlook and rising memory costs, with concerns that margin pressure could continue into 2027. These concerns triggered a sharp selloff after the results. Outlook and share reaction
• Negative Sentiment: Citigroup lowered its target to $398 from $400 with a Neutral rating, and Truist cut its target to $375 from $378 while maintaining Hold. Truist analyst update

About Zebra Technologies

Zebra Technologies Corp. NASDAQ: ZBRA develops technologies that help businesses identify, track and manage assets, inventory and operational processes. Its solutions are used by organizations in retail, manufacturing, transportation and logistics, healthcare, government and other industries to improve visibility and productivity across their operations.

The company's portfolio includes barcode and label printers, barcode scanners, mobile computers, radio-frequency identification (RFID) readers and tags, machine-vision systems, fixed industrial scanners and related software.

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