Go Pro

Deutsche Bank AG Purchases Shares of 112,908 Harley-Davidson, Inc. $HOG

Harley-Davidson logo with Consumer Discretionary background
Image from MarketBeat Media, LLC.

Key Points

  • Deutsche Bank acquired 112,908 Harley-Davidson shares during the second quarter, worth approximately $2.76 million and representing about 0.11% of the company. Institutional investors and hedge funds collectively own 85.10% of HOG.
  • Analyst sentiment remains mixed, with a consensus rating of “Hold” and an average price target of $26.78; targets range from $17 to $33.
  • Harley-Davidson beat quarterly earnings expectations, reporting EPS of $0.75 versus $0.65 expected and revenue of $1.23 billion, although revenue declined 5.9% year over year. CEO Artie Starrs also bought 10,000 shares, while the CFO sold 1,554 shares under a pre-arranged trading plan.
  • Five stocks to consider instead of Harley-Davidson.

Deutsche Bank AG acquired a new position in shares of Harley-Davidson, Inc. (NYSE:HOG - Free Report) in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 112,908 shares of the company's stock, valued at approximately $2,762,000. Deutsche Bank AG owned approximately 0.11% of Harley-Davidson as of its most recent SEC filing.

A number of other hedge funds and other institutional investors have also made changes to their positions in HOG. Pinnacle Holdings LLC bought a new position in shares of Harley-Davidson during the fourth quarter worth about $30,000. Fifth Third Bancorp lifted its stake in Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company's stock valued at $36,000 after acquiring an additional 579 shares in the last quarter. Versant Capital Management Inc boosted its position in Harley-Davidson by 858.2% during the 2nd quarter. Versant Capital Management Inc now owns 1,629 shares of the company's stock worth $40,000 after acquiring an additional 1,459 shares during the last quarter. Geneos Wealth Management Inc. boosted its position in Harley-Davidson by 153.8% during the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company's stock worth $53,000 after acquiring an additional 1,278 shares during the last quarter. Finally, Bessemer Group Inc. grew its stake in shares of Harley-Davidson by 1,758.9% during the 1st quarter. Bessemer Group Inc. now owns 2,937 shares of the company's stock worth $59,000 after acquiring an additional 2,779 shares in the last quarter. 85.10% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

A number of brokerages have recently commented on HOG. DA Davidson boosted their price objective on shares of Harley-Davidson from $30.00 to $33.00 and gave the stock a "buy" rating in a research report on Monday, August 17th. Wells Fargo & Company raised their target price on shares of Harley-Davidson from $15.00 to $19.00 and gave the company an "underweight" rating in a research report on Wednesday, May 6th. Morgan Stanley lifted their price target on shares of Harley-Davidson from $15.00 to $17.00 and gave the company an "underweight" rating in a research note on Tuesday, July 28th. Weiss Ratings raised shares of Harley-Davidson from a "hold (c-)" rating to a "hold (c)" rating in a research report on Tuesday, August 11th. Finally, Griffin Securities set a $33.00 price objective on shares of Harley-Davidson in a research note on Monday, August 17th. One analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, the company has an average rating of "Hold" and a consensus price target of $26.78.

Get Our Latest Research Report on HOG

Harley-Davidson Stock Performance

Shares of HOG opened at $27.86 on Friday. The company has a market cap of $2.90 billion, a PE ratio of 17.09, a price-to-earnings-growth ratio of 17.20 and a beta of 1.27. The firm has a 50-day moving average of $26.10 and a 200-day moving average of $23.40. Harley-Davidson, Inc. has a one year low of $17.09 and a one year high of $31.25. The company has a debt-to-equity ratio of 0.36, a current ratio of 1.90 and a quick ratio of 1.70.

Harley-Davidson (NYSE:HOG - Get Free Report) last released its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.65 by $0.10. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%.The firm had revenue of $1.23 billion for the quarter, compared to analyst estimates of $1.17 billion. During the same quarter in the prior year, the company earned $0.88 earnings per share. The business's revenue for the quarter was down 5.9% compared to the same quarter last year. As a group, equities analysts forecast that Harley-Davidson, Inc. will post 0.56 earnings per share for the current year.

Insider Activity at Harley-Davidson

In related news, CEO Artie Starrs acquired 10,000 shares of the firm's stock in a transaction on Monday, August 10th. The shares were purchased at an average cost of $25.89 per share, for a total transaction of $258,900.00. Following the completion of the acquisition, the chief executive officer directly owned 25,000 shares in the company, valued at approximately $647,250. This trade represents a 66.67% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CFO Jonathan R. Root sold 1,554 shares of the stock in a transaction dated Monday, August 3rd. The shares were sold at an average price of $24.88, for a total transaction of $38,663.52. Following the completion of the transaction, the chief financial officer directly owned 27,846 shares in the company, valued at $692,808.48. The trade was a 5.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders bought 57,500 shares of company stock valued at $1,439,550. 0.97% of the stock is owned by company insiders.

Harley-Davidson Company Profile

(Free Report)

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

Featured Stories

Want to see what other hedge funds are holding HOG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Harley-Davidson, Inc. (NYSE:HOG - Free Report).

Institutional Ownership by Quarter for Harley-Davidson (NYSE:HOG)

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.

Should You Invest $1,000 in Harley-Davidson Right Now?

Before you consider Harley-Davidson, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Harley-Davidson wasn't on the list.

While Harley-Davidson currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

10 Best Stocks to Own - Summer 2026 Cover

Enter your email address and we’ll send you MarketBeat’s list of ten stocks set to soar in Summer 2026, despite the threat of tariffs and what's happening in Iran. These ten stocks are incredibly resilient and are likely to thrive in any economic environment.

Get This Free Report
Like this article? Share it with a colleague.

Featured Articles and Offers

Recent Videos

Stock Lists

All Stock Lists

Investing Tools

Calendars and Tools

Search Headlines