eBay Inc. $EBAY Holdings Raised by Crossmark Global Holdings Inc.

Key Points

• Crossmark Global Holdings more than doubled its eBay stake in the third quarter, increasing holdings by 119.3% to 112,666 shares valued at approximately $11.95 million. Institutional investors collectively own 87.48% of eBay’s outstanding stock.
• eBay’s latest quarterly results exceeded expectations, with adjusted earnings of $1.60 per share versus the $1.50 consensus and revenue of $3.13 billion, up 14.8% year over year. The company also pays a quarterly dividend of $0.31, representing a 1.0% annualized yield.
• Analyst sentiment is mixed, with a consensus “Hold” rating and an average price target of $115.84; recent targets range from $91 to $132. Meanwhile, eBay’s planned workforce reduction of roughly 9% is viewed as a potential efficiency boost but raises concerns about execution and growth.

Crossmark Global Holdings Inc. increased its stake in eBay Inc. (NASDAQ:EBAY - Free Report) by 119.3% in the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 112,666 shares of the e-commerce company's stock after acquiring an additional 61,297 shares during the period. Crossmark Global Holdings Inc.'s holdings in eBay were worth $11,948,000 at the end of the most recent reporting period.

A number of other hedge funds have also made changes to their positions in the stock. BlackRock Inc. acquired a new position in shares of eBay during the 2nd quarter valued at $4,406,897,000. Legal & General Group Plc acquired a new stake in eBay in the 2nd quarter valued at about $506,653,000. Bank of America Corp DE acquired a new stake in eBay in the 2nd quarter valued at about $405,182,000. Bank of New York Mellon Corp bought a new position in shares of eBay during the 2nd quarter valued at about $282,479,000. Finally, Nykredit A S bought a new position in shares of eBay during the 2nd quarter valued at about $256,983,000. Institutional investors and hedge funds own 87.48% of the company's stock.

eBay Stock Down 0.7%

EBAY stock opened at $122.04 on Friday. eBay Inc. has a 12-month low of $78.03 and a 12-month high of $124.59. The company has a quick ratio of 1.02, a current ratio of 1.02 and a debt-to-equity ratio of 1.10. The company has a market cap of $54.31 billion, a price-to-earnings ratio of 25.71, a PEG ratio of 3.24 and a beta of 1.33. The company has a 50 day moving average of $108.79 and a two-hundred day moving average of $108.89.

eBay (NASDAQ:EBAY - Get Free Report) last posted its quarterly earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 EPS for the quarter, beating the consensus estimate of $1.50 by $0.10. The business had revenue of $3.13 billion for the quarter, compared to analysts' expectations of $3.01 billion. eBay had a net margin of 18.50% and a return on equity of 47.88%. eBay's revenue was up 14.8% on a year-over-year basis. During the same period in the previous year, the company posted $1.37 EPS. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, equities analysts anticipate that eBay Inc. will post 4.89 earnings per share for the current fiscal year.

eBay Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Friday, September 11th. Investors of record on Friday, August 28th were paid a $0.31 dividend. The ex-dividend date of this dividend was Friday, August 28th. This represents a $1.24 annualized dividend and a dividend yield of 1.0%. eBay's payout ratio is presently 25.67%.

Insider Buying and Selling

In related news, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total value of $1,205,990.50. Following the transaction, the chief executive officer owned 253,211 shares in the company, valued at approximately $27,486,054.05. This represents a 4.20% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Sweetnam sold 1,014 shares of the firm's stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total transaction of $102,809.46. Following the transaction, the senior vice president directly owned 35,546 shares in the company, valued at approximately $3,604,008.94. The trade was a 2.77% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 34,344 shares of company stock worth $3,635,567 in the last 90 days. 0.67% of the stock is currently owned by corporate insiders.

Key Headlines Impacting eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Cost-cutting plan supports the turnaround narrative. eBay plans to eliminate roughly 1,000–1,100 positions, or about 9% of its global workforce, while reallocating resources toward faster-growing businesses and strategic priorities. Analysts have viewed the move as evidence that management is serious about simplifying operations and improving efficiency. Reuters workforce reduction article
• Positive Sentiment: Operating momentum appears solid. Reports indicate third-quarter results were above company guidance, while analysts note that eBay has exceeded expectations for five consecutive quarters. The company’s most recent reported quarter also showed revenue growth and an earnings beat, strengthening the case for continued execution. eBay confirms workforce reduction and results article
• Positive Sentiment: Analyst sentiment remains supportive. Erste Group initiated coverage with a “Buy” rating, suggesting the restructuring and growth strategy may create additional shareholder value. Erste Group eBay rating
• Neutral Sentiment: eBay appears to be pursuing an important part of GameStop’s proposed strategy after rejecting GameStop’s reported $56 billion bid, potentially involving growth in collectibles and related categories. The development highlights strategic value but does not establish a transaction or immediate financial benefit. eBay and GameStop strategy article
• Negative Sentiment: The second major layoff round this year raises concerns about employee disruption, execution, and whether cost reductions reflect slower growth rather than solely strategic optimization. eBay also faces reputational and compliance pressure after French officials urged resale platforms to remove allegedly looted goods. Looted goods on resale sites article

Wall Street Analyst Weigh In

EBAY has been the topic of several recent research reports. Wells Fargo & Company lowered their price objective on shares of eBay from $92.00 to $91.00 and set an "underweight" rating on the stock in a research note on Monday, October 12th. Mizuho set a $110.00 target price on shares of eBay in a research note on Thursday, August 6th. President Capital raised their target price on shares of eBay from $102.00 to $126.00 and gave the stock a "buy" rating in a report on Thursday, June 25th. Weiss Ratings upgraded shares of eBay from a "buy (b)" rating to a "buy (a-)" rating in a report on Tuesday, October 13th. Finally, Morgan Stanley lifted their price target on shares of eBay from $127.00 to $132.00 and gave the stock an "overweight" rating in a research report on Monday, October 12th. Two analysts have rated the stock with a Strong Buy rating, thirteen have assigned a Buy rating, sixteen have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of "Hold" and an average price target of $115.84.

eBay Profile

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.

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