Elite Life Management LLC purchased a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund purchased 8,180 shares of the iPhone maker's stock, valued at approximately $2,544,000. Apple accounts for about 3.0% of Elite Life Management LLC's portfolio, making the stock its 7th biggest holding.
Several other large investors have also added to or reduced their stakes in AAPL. Lifetime Wealth Management P.C. purchased a new stake in shares of Apple in the fourth quarter worth about $41,000. ROSS JOHNSON & Associates LLC raised its position in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock valued at $42,000 after acquiring an additional 180 shares in the last quarter. LSV Asset Management purchased a new position in Apple during the fourth quarter valued at approximately $65,000. Timmons Wealth Management LLC acquired a new position in Apple in the fourth quarter valued at approximately $69,000. Finally, Inspire Investing LLC purchased a new stake in Apple in the 4th quarter worth approximately $76,000. Hedge funds and other institutional investors own 67.73% of the company's stock.
Key Apple News
Here are the key news stories impacting Apple this week:
- Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple's foldable iPhone
- Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating
- Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions
- Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle.
- Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs
- Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market.
- Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position.
Insider Transactions at Apple
In other news, SVP Jennifer Newstead sold 1,438 shares of the company's stock in a transaction on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total value of $456,176.74. Following the transaction, the senior vice president owned 34,352 shares of the company's stock, valued at $10,897,484.96. This represents a 4.02% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Ben Borders sold 116 shares of the business's stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 7,310 shares of company stock valued at $2,279,378 in the last three months. 0.06% of the stock is currently owned by insiders.
Apple Stock Performance
NASDAQ:AAPL opened at $332.27 on Monday. The company's 50-day moving average price is $318.20 and its 200-day moving average price is $292.63. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a market cap of $4.85 trillion, a P/E ratio of 38.10, a P/E/G ratio of 2.89 and a beta of 1.08. Apple Inc. has a twelve month low of $229.02 and a twelve month high of $344.57.
Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts' consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the prior year, the firm earned $1.57 EPS. Apple's quarterly revenue was up 16.4% on a year-over-year basis. On average, sell-side analysts forecast that Apple Inc. will post 8.74 earnings per share for the current fiscal year.
Apple Dividend Announcement
The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple's payout ratio is presently 12.39%.
Wall Street Analyst Weigh In
Several research firms have recently weighed in on AAPL. HSBC reaffirmed a "buy" rating and set a $366.00 target price on shares of Apple in a report on Tuesday, September 8th. Raymond James Financial restated a "market perform" rating on shares of Apple in a research report on Friday, July 31st. Deutsche Bank Aktiengesellschaft cut shares of Apple from a "buy" rating to a "hold" rating in a report on Monday, August 17th. KeyCorp reiterated an "underweight" rating on shares of Apple in a research report on Friday, September 4th. Finally, Royal Bank Of Canada set a $365.00 target price on shares of Apple in a research note on Wednesday, July 15th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have given a Sell rating to the company. Based on data from MarketBeat, Apple presently has a consensus rating of "Moderate Buy" and a consensus target price of $334.91.
Check Out Our Latest Research Report on AAPL
Apple Profile
(
Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Featured Articles

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Apple, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Apple wasn't on the list.
While Apple currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Enter your email address and we’ll send you MarketBeat’s list of ten stocks set to soar in Fall 2026, despite the economic uncertainty rattling markets right now. These ten stocks are incredibly resilient and are likely to thrive in any economic environment.
Get This Free Report
Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.