Equitable Holdings Inc. Makes New $180.82 Million Investment in Amazon.com, Inc. $AMZN

Key Points

• Equitable Holdings acquired 758,685 Amazon shares during the second quarter, valued at approximately $180.8 million and representing 1.1% of its portfolio. Institutional investors collectively own 72.2% of Amazon.
• Amazon reported strong quarterly results, with revenue rising 19.6% year over year to $200.61 billion and EPS of $5.75, well above analyst expectations. Analysts maintain a “Moderate Buy” consensus and an average price target of $321.19.
• AWS and AI expansion remain key growth drivers, but investors are concerned that Amazon’s heavy AI capital spending may outpace monetization. Additional risks include competition in India’s quick-commerce market and infrastructure commitments from major customers such as Anthropic.

Equitable Holdings Inc. bought a new stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund bought 758,685 shares of the e-commerce giant's stock, valued at approximately $180,825,000. Amazon.com accounts for 1.1% of Equitable Holdings Inc.'s holdings, making the stock its 19th largest position.

Other institutional investors have also bought and sold shares of the company. Bard Associates Inc. bought a new stake in shares of Amazon.com during the 2nd quarter valued at about $32,000. Longfellow Investment Management Co. LLC bought a new stake in Amazon.com in the second quarter worth approximately $33,000. Lifetime Wealth Management P.C. bought a new stake in Amazon.com in the fourth quarter worth approximately $45,000. Prudent Man Investment Management Inc. lifted its stake in Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after buying an additional 107 shares during the period. Finally, Strategic Wealth Advisors LLC acquired a new position in Amazon.com in the fourth quarter valued at approximately $68,000. Institutional investors own 72.20% of the company's stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

Amazon.com Trading Up 0.1%

Shares of AMZN stock opened at $249.67 on Friday. The stock has a market capitalization of $2.69 trillion, a price-to-earnings ratio of 20.09, a PEG ratio of 1.93 and a beta of 1.44. The company's fifty day simple moving average is $256.39 and its two-hundred day simple moving average is $246.96. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. The firm had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business's revenue for the quarter was up 19.6% on a year-over-year basis. During the same period last year, the company earned $1.68 earnings per share. As a group, analysts anticipate that Amazon.com, Inc. will post 8.01 earnings per share for the current year.

Analyst Ratings Changes

Several analysts have recently commented on the stock. Oppenheimer reaffirmed an "outperform" rating on shares of Amazon.com in a research report on Friday, July 31st. Citizens Jmp reiterated a "market outperform" rating and set a $315.00 target price on shares of Amazon.com in a research report on Friday, July 31st. Jefferies Financial Group reissued a "buy" rating on shares of Amazon.com in a research note on Thursday, June 18th. Wells Fargo & Company reaffirmed an "overweight" rating and issued a $338.00 price target (up from $328.00) on shares of Amazon.com in a research note on Thursday, September 3rd. Finally, Evercore set a $355.00 price objective on shares of Amazon.com and gave the company an "outperform" rating in a report on Friday, August 28th. Fifty-six analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $321.19.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, VP Shelley Reynolds sold 2,343 shares of Amazon.com stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $606,860.43. Following the completion of the transaction, the vice president owned 119,780 shares of the company's stock, valued at $31,024,217.80. The trade was a 1.92% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the company's stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.06, for a total value of $3,766,991.46. Following the sale, the chief executive officer owned 17,794 shares in the company, valued at approximately $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 71,589 shares of company stock worth $18,568,785 in the last three months. 8.90% of the stock is currently owned by corporate insiders.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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