Firetrail Investments PTY Ltd. purchased a new position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 99,939 shares of the e-commerce giant's stock, valued at approximately $23,675,000. Amazon.com makes up about 6.7% of Firetrail Investments PTY Ltd.'s portfolio, making the stock its 4th largest holding.
Other hedge funds have also modified their holdings of the company. Red Crane Wealth Management LLC boosted its stake in shares of Amazon.com by 2.3% in the 1st quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock valued at $346,000 after buying an additional 38 shares during the period. Robinson Smith Wealth Advisors LLC increased its stake in shares of Amazon.com by 0.7% during the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock worth $1,147,000 after buying an additional 40 shares during the period. Sfam LLC increased its stake in shares of Amazon.com by 3.4% during the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock worth $255,000 after buying an additional 40 shares during the period. Measured Risk Portfolios Inc. raised its holdings in Amazon.com by 3.4% in the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock valued at $251,000 after acquiring an additional 40 shares in the last quarter. Finally, CoreFirst Bank & Trust raised its holdings in Amazon.com by 1.1% in the first quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant's stock valued at $754,000 after acquiring an additional 40 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Insider Buying and Selling at Amazon.com
In related news, CEO Douglas Herrington sold 1,000 shares of the firm's stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $254.77, for a total transaction of $254,770.00. Following the transaction, the chief executive officer owned 475,681 shares of the company's stock, valued at $121,189,248.37. This trade represents a 0.21% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of the business's stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the completion of the transaction, the vice president owned 119,780 shares in the company, valued at $31,024,217.80. This trade represents a 1.92% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 71,589 shares of company stock valued at $18,568,785. Corporate insiders own 8.90% of the company's stock.
Amazon.com Stock Up 1.9%
AMZN stock opened at $256.78 on Friday. The company has a fifty day moving average price of $255.56 and a 200 day moving average price of $244.13. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $287.20. The company has a market cap of $2.77 trillion, a price-to-earnings ratio of 20.66, a price-to-earnings-growth ratio of 1.94 and a beta of 1.44. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.
Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. Amazon.com's revenue for the quarter was up 19.6% on a year-over-year basis. During the same period last year, the firm posted $1.68 EPS. Sell-side analysts expect that Amazon.com, Inc. will post 8.05 earnings per share for the current year.
Amazon.com News Roundup
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AWS remains the primary bullish catalyst. Analysts and market commentators described AWS as the “heartbeat” of the AI trade, citing its fastest growth in 18 quarters and Amazon’s ability to combine cloud AI services with its large e-commerce ecosystem. AWS Cloud Heartbeat of AI Trade
- Positive Sentiment: A major Qualcomm partnership strengthens Amazon’s AI infrastructure position. Amazon could purchase as much as $60 billion of Qualcomm AI data-center chips and related products under a long-term agreement. The deal supports AWS capacity expansion and signals confidence in sustained AI demand, although it also implies substantial future capital spending. Qualcomm AI Ambitions Get a Boost From Amazon Partnership
- Positive Sentiment: Amazon’s AI products are gaining enterprise validation. Rivian used Amazon Bedrock to automate finance work and eliminate more than 15 days of manual effort per close cycle, offering a concrete example of potential Bedrock demand. Amazon also expanded its Quick AI assistant to mobile devices. Rivian’s AI Agents Cut 15 Days From Every Close
- Positive Sentiment: Prime Air is moving closer to broader UK drone deliveries. Amazon completed more than 500 flights during a UK trial and is seeking approval to expand service in Darlington. Successful deployment could improve delivery economics and support longer-term logistics automation. Amazon delivery drones set for UK expansion
- Neutral Sentiment: Amazon Pay India is considering travel insurance and other financial products, expanding its potential addressable market but providing limited near-term earnings impact. Amazon Pay plans to expand insurance offerings
- Negative Sentiment: Risks remain around costs, leverage, and operations. Amazon’s AI buildout requires heavy capital spending and new debt, while potential changes to Ohio data-center tax incentives could reduce project economics. Separately, a fatal accident involving an aircraft operating for Prime Air has increased regulatory and reputational risk. Amazon’s Aviation Network Faces a Sobering Test
Analyst Ratings Changes
Several research firms have commented on AMZN. Citigroup reiterated a "market outperform" rating on shares of Amazon.com in a report on Friday, August 14th. Pivotal Research restated a "buy" rating and issued a $333.00 price objective (up from $320.00) on shares of Amazon.com in a report on Friday, July 31st. Wolfe Research reaffirmed an "outperform" rating and set a $315.00 price objective on shares of Amazon.com in a research report on Friday, July 31st. Piper Sandler reiterated an "overweight" rating and set a $320.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Wells Fargo & Company reissued an "overweight" rating and issued a $338.00 target price (up from $328.00) on shares of Amazon.com in a report on Thursday, September 3rd. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have given a Hold rating to the company's stock. According to MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average target price of $323.26.
Read Our Latest Report on Amazon.com
About Amazon.com
(
Free Report)
Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.
Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.
Further Reading

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Amazon.com, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.
While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Discover the 10 Best High-Yield Dividend Stocks for 2026 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps.
Get This Free Report
Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.
Like this article? Share it with a colleague.
Link copied to clipboard.