Haverford Financial Services Inc. purchased a new position in Apple Inc. (NASDAQ:AAPL - Free Report) in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 87,030 shares of the iPhone maker's stock, valued at approximately $25,183,000. Apple makes up about 7.4% of Haverford Financial Services Inc.'s portfolio, making the stock its largest holding.
Other institutional investors have also modified their holdings of the company. Longfellow Investment Management Co. LLC acquired a new position in Apple during the 2nd quarter worth $30,000. Lifetime Wealth Management P.C. acquired a new stake in Apple in the 4th quarter valued at about $41,000. Ascentis Wealth Management LLC raised its position in Apple by 822.7% in the 2nd quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker's stock valued at $85,000 after purchasing an additional 260,792 shares in the last quarter. Basso Capital Management L.P. purchased a new position in shares of Apple in the 4th quarter valued at about $88,000. Finally, Bard Associates Inc. purchased a new position in shares of Apple in the 4th quarter valued at about $109,000. Institutional investors and hedge funds own 67.73% of the company's stock.
Apple Price Performance
Shares of NASDAQ AAPL opened at $335.92 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $345.34. The firm has a market capitalization of $4.90 trillion, a PE ratio of 38.52, a price-to-earnings-growth ratio of 2.95 and a beta of 1.08. The stock's 50-day simple moving average is $321.41 and its 200-day simple moving average is $297.07.
Apple (NASDAQ:AAPL - Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm's quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the prior year, the company posted $1.57 earnings per share. As a group, equities research analysts forecast that Apple Inc. will post 8.74 EPS for the current fiscal year.
Apple Announces Dividend
The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple's payout ratio is currently 12.39%.
Insider Activity
In related news, SVP Jennifer Newstead sold 2,399 shares of the stock in a transaction on Tuesday, September 22nd. The shares were sold at an average price of $340.06, for a total value of $815,803.94. Following the transaction, the senior vice president directly owned 44,391 shares of the company's stock, valued at $15,095,603.46. This trade represents a 5.13% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. In the last ninety days, insiders have sold 11,031 shares of company stock valued at $3,535,759. Corporate insiders own 0.06% of the company's stock.
Analysts Set New Price Targets
A number of equities analysts have recently commented on AAPL shares. TD Cowen reissued a "buy" rating and set a $400.00 price objective on shares of Apple in a research report on Thursday, September 10th. Seaport Research Partners cut shares of Apple from a "buy" rating to a "neutral" rating in a report on Monday, August 17th. Barclays reiterated an "underweight" rating and issued a $245.00 price target (down from $253.00) on shares of Apple in a research note on Friday, July 31st. The Goldman Sachs Group started coverage on shares of Apple in a report on Monday, August 17th. They set a "buy" rating for the company. Finally, Robert W. Baird increased their price objective on shares of Apple from $310.00 to $330.00 and gave the company an "outperform" rating in a research report on Friday, July 24th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have assigned a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $340.14.
View Our Latest Research Report on AAPL
Key Stories Impacting Apple
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Strong iPhone 18 demand supports near-term revenue. Long customer lines in India and sustained interest in the iPhone 18 Pro and Pro Max suggest Apple’s premium pricing has not materially weakened demand in a key growth market. However, regional trends are mixed, with China remaining a concern. Inside India newsletter: Apple set to take a bigger bite of the world's second-largest smartphone market
- Positive Sentiment: New hardware and possible AI expansion provide growth catalysts. Apple’s iPhone Duo foldable, M6 Mac mini and M5 Ultra Mac Studio are being positioned as evidence that the company can still generate product excitement. Reports that Apple may develop its own AI server chips could also improve control over infrastructure costs and AI performance. Could John Ternus’ Product Strategy Reshape Apple’s Next Growth Phase?
- Positive Sentiment: Analyst support remains favorable. JPMorgan reaffirmed a “buy” rating, while Bank of America maintained its “buy” rating and set a $370 target, implying further upside from recent levels. Apple analyst ratings
- Neutral Sentiment: Apple renewed Qualcomm’s global patent license agreement. The deal, effective April 1, 2027, removes a potential licensing uncertainty but also highlights Apple’s continuing relationship with Qualcomm for modem-related technology. Qualcomm, Apple extend licensing agreement for chips
- Negative Sentiment: Valuation and AI execution are major investor concerns. Commentators argue that AAPL’s large gains and roughly $4.9 trillion market capitalization leave limited room for disappointment, particularly if Apple’s AI products fail to match Meta’s rapidly advancing AI agents and wearables. Apple stock could be 32% overpriced after fresh AI cost warnings
- Negative Sentiment: Near-term execution issues add pressure. Reports of an iPhone 18 Pro reboot problem requiring a software update, Fitness+ layoffs and an executive’s stock sale may reinforce concerns about product quality, cost control and insider confidence. Apple says software update to fix iPhone 18 Pro rebooting bug is coming next week
Apple Company Profile
(
Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Further Reading
Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
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