E.W. Scripps (SSP) Stock Price, News & Analysis

Company Overview

The E.W. Scripps Company, founded in 1878 by newspaper pioneer Edward Willis Scripps and headquartered in Cincinnati, Ohio, has evolved into a diversified media enterprise with a heritage spanning more than a century. Originally built on a chain of regional newspapers, the company entered the broadcasting arena in the mid-20th century and has since expanded its footprint into television, digital news, and podcasting. Through a combination of organic growth and strategic acquisitions, Scripps has established a prominent position in local and national media markets across the United States.

Scripps operates one of the nation’s largest portfolios of local television stations, delivering news, entertainment, and lifestyle programming to viewers in more than 50 U.S. markets. The company also owns and distributes several national networks, including the Scripps News channel, Court TV, and the Ion Television network, offering a diverse mix of real-time news, legal coverage, and syndicated drama programming. In the digital realm, Scripps has bolstered its capabilities through acquisitions of well-known podcast brands such as Stitcher and Midroll, extending its content reach to on-demand audio audiences and strengthening its position in the rapidly growing podcasting sector.

Under the leadership of President and CEO Adam P. Symson, the company continues to focus on innovation in content delivery and audience engagement. Scripps has invested in advanced news gathering technologies, mobile platforms, and targeted advertising solutions to serve both consumers and local advertisers more effectively. With a management team that blends experience in traditional broadcasting and digital media, Scripps aims to leverage its century-long legacy while adapting to shifting consumption habits.

While deeply rooted in its Cincinnati headquarters, E.W. Scripps extends its influence through a network of bureaus and production facilities nationwide. The company’s enduring commitment to journalistic integrity, coupled with its strategic investments in new media formats, positions it to meet the evolving needs of audiences and advertisers in today’s multimedia landscape.

Key Stats

• Today's Range: $3.05 to $3.28
• 50-Day Range: $2.06 to $4.15
• 52-Week Range: $1.36 to $4.17
• Volume: 763,165 shs
• Average Volume: 877,773 shs
• Market Capitalization: $286.81 million
• P/E Ratio: 3.55
• Dividend Yield: N/A
• Price Target: $6.00
• Consensus Rating: Moderate Buy

E.W. Scripps Stock Analysis - MarketRank™

E.W. Scripps scored higher than 87% of companies evaluated by MarketBeat, and ranked 52nd out of 293 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

E.W. Scripps has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

E.W. Scripps has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: -80.37%

Earnings Growth

Earnings for E.W. Scripps are expected to decrease by -80.37% in the coming year, from $1.07 to $0.21 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of E.W. Scripps is 3.55, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.54.

Price to Earnings Ratio vs. Sector

The P/E ratio of E.W. Scripps is 3.55, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 21.33.

Price to Book Value per Share Ratio

E.W. Scripps has a P/B Ratio of 0.31. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.91% of the float of E.W. Scripps has been sold short.

Short Interest Ratio / Days to Cover

E.W. Scripps has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in E.W. Scripps has recently increased by 13.97%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

E.W. Scripps does not currently pay a dividend.

Dividend Growth

E.W. Scripps does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 3.1 / 5
• Environmental Score: -0.66

Percentage of Shares Shorted

2.91% of the float of E.W. Scripps has been sold short.

Short Interest Ratio / Days to Cover

E.W. Scripps has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in E.W. Scripps has recently increased by 13.97%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.90

News Sentiment

E.W. Scripps has a news sentiment score of 0.90. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.63 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for E.W. Scripps this week, compared to 4 articles on an average week.

Search Interest

Only 4 people have searched for SSP on MarketBeat in the last 30 days. This is a decrease of -20% compared to the previous 30 days.

MarketBeat Follows

7 people have added E.W. Scripps to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, E.W. Scripps insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 3.62% of the stock of E.W. Scripps is held by insiders.

Percentage Held by Institutions

67.81% of the stock of E.W. Scripps is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SSP Stock Analysis - Frequently Asked Questions

How have SSP shares performed this year?

E.W. Scripps' stock was trading at $2.21 at the beginning of 2025. Since then, SSP stock has increased by 48.0% and is now trading at $3.27.

How were E.W. Scripps' earnings last quarter?

E.W. Scripps Company (The) (NASDAQ:SSP) issued its earnings results on Thursday, May, 8th. The company reported ($0.18) EPS for the quarter, beating analysts' consensus estimates of ($0.23) by $0.05. The firm earned $524.39 million during the quarter, compared to the consensus estimate of $520.04 million. E.W. Scripps had a net margin of 5.71% and a trailing twelve-month return on equity of 17.81%.
Read the conference call transcript.

Who are E.W. Scripps' major shareholders?

E.W. Scripps' top institutional investors include Kathmere Capital Management LLC (0.02%). Insiders that own company stock include Jimmy R Scripps, Lisa A Knutson, R Michael Scagliotti, Elizabeth Scripps, John Patrick Scripps and Kate O'brian.
View institutional ownership trends.

How do I buy shares of E.W. Scripps?

Shares of SSP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of E.W. Scripps own?

Based on aggregate information from My MarketBeat watchlists, some other companies that E.W. Scripps investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), JPMorgan Chase & Co. (JPM), Alphabet (GOOG) and Home Depot (HD).

Company Calendar

• Last Earnings: 5/08/2025
• Today: 7/19/2025
• Next Earnings (Estimated): 8/07/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Communication
• Current Symbol: NASDAQ:SSP
• CIK: 832428
• Web: www.scripps.com
• Phone: (513) 977-3000
• Fax: 513-977-3024
• Employees: 5,000
• Year Founded: N/A

Price Target and Rating

• Average Price Target for E.W. Scripps: $6.00
• High Price Target: $8.00
• Low Price Target: $4.00
• Potential Upside/Downside: +83.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.92
• Trailing P/E Ratio: 3.55
• Forward P/E Ratio: 3.06
• P/E Growth: N/A
• Net Income: $87.60 million
• Net Margins: 5.71%
• Pretax Margin: 7.61%
• Return on Equity: 17.81%
• Return on Assets: 2.87%

Debt

• Debt-to-Equity Ratio: 2.84
• Current Ratio: 1.36
• Quick Ratio: 1.36

Sales & Book Value

• Annual Sales: $2.51 billion
• Price / Sales: 0.11
• Cash Flow: $2.89 per share
• Price / Cash Flow: 1.13
• Book Value: $10.40 per share
• Price / Book: 0.31

Miscellaneous

• Outstanding Shares: 87,710,000
• Free Float: 84,535,000
• Market Cap: $286.81 million
• Optionable: Optionable
• Beta: 1.10