Keebeck Wealth Management Takes Position in Apple Inc. $AAPL

Keebeck Wealth Management purchased a new stake in Apple Inc. (NASDAQ:AAPL - Free Report) in the second quarter, according to the company in its most recent disclosure with the SEC. The firm purchased 92,210 shares of the iPhone maker's stock, valued at approximately $26,682,000. Apple comprises about 2.6% of Keebeck Wealth Management's portfolio, making the stock its 6th largest holding.

Other large investors also recently added to or reduced their stakes in the company. Sterling Wealth Management Inc. raised its holdings in Apple by 0.3% during the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker's stock valued at $3,351,000 after buying an additional 30 shares during the period. Evansbrook LLC increased its position in Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker's stock valued at $2,054,000 after acquiring an additional 34 shares during the last quarter. JMG Financial Group Ltd. raised its stake in shares of Apple by 0.7% in the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker's stock valued at $1,295,000 after acquiring an additional 35 shares during the period. Advocate Investing Services LLC raised its stake in shares of Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker's stock valued at $2,271,000 after acquiring an additional 39 shares during the period. Finally, Interactive Financial Advisors Inc. lifted its holdings in shares of Apple by 4.0% in the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker's stock worth $286,000 after acquiring an additional 40 shares during the last quarter. 67.73% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

AAPL has been the subject of several analyst reports. CICC Research raised their price objective on shares of Apple from $310.00 to $340.00 and gave the stock an "outperform" rating in a research note on Tuesday, August 4th. Deutsche Bank Aktiengesellschaft cut Apple from a "buy" rating to a "hold" rating in a research note on Monday, August 17th. Phillip Securities increased their price target on Apple from $290.00 to $300.00 and gave the stock a "neutral" rating in a report on Monday, September 14th. Citigroup reissued a "buy" rating on shares of Apple in a research note on Thursday, September 10th. Finally, KeyCorp reiterated an "underweight" rating on shares of Apple in a research report on Friday, September 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have issued a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, Apple presently has an average rating of "Moderate Buy" and an average target price of $340.14.

Apple Trading Up 0.8%

NASDAQ:AAPL opened at $338.98 on Tuesday. The firm has a 50-day simple moving average of $320.67 and a 200-day simple moving average of $295.43. Apple Inc. has a one year low of $243.42 and a one year high of $344.57. The firm has a market cap of $4.95 trillion, a P/E ratio of 38.87, a P/E/G ratio of 2.92 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company's quarterly revenue was up 16.4% on a year-over-year basis. During the same period last year, the firm earned $1.57 earnings per share. Equities analysts anticipate that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple's dividend payout ratio (DPR) is 12.39%.

Trending Headlines about Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Strong iPhone 18 Pro demand: JPMorgan said average delivery times increased to 23 days in the second preorder week from seven days in the first, suggesting demand may be stronger than expected. Analyst Gene Munster said current iPhone 18 estimates could be too conservative, while Evercore ISI raised its price target to $380. JPMorgan sees stronger iPhone 18 Pro demand
• Positive Sentiment: Foldable iPhone creates a potential premium-growth opportunity: Apple’s new iPhone Duo, priced at $1,999 and scheduled for an October 23 release, represents the company’s largest iPhone design change in years. Investors view the product as a possible catalyst for higher average selling prices and a new upgrade cycle under CEO John Ternus. Apple’s new CEO bets big on a foldable iPhone
• Positive Sentiment: AI and capital returns support the bullish case: Coverage highlighted the successful rollout of upgraded Siri AI, Apple’s reported interest in building AI inference servers, and its shrinking share count from buybacks. Apple’s large cash position, history of earnings beats and long-term shareholder returns are also reinforcing investor confidence. Apple’s shrinking share count
• Neutral Sentiment: Broader strategic opportunities: Apple and Google are hiring digital-asset specialists, potentially signaling future initiatives involving payments, stablecoins or tokenization. The company could also benefit if U.S.-China trade discussions reduce tariff pressure on technology companies. Google and Apple digital-asset hiring
• Negative Sentiment: Valuation and execution risks are rising: Commentators described AAPL as relatively expensive near its highs, while the $1,999 Duo could limit adoption and expose Apple to foldable-screen execution risks. Google’s AI-powered laptops and Meta’s Muse app also highlight intensifying competition in AI and consumer technology.
• Negative Sentiment: Legal overhang: Apple has begun a 90-day claims period tied to a $250 million settlement over allegations that it falsely advertised Apple Intelligence and Siri capabilities. The financial cost is manageable for Apple, but the dispute could weigh on trust in its AI strategy. $250 million Apple AI settlement claims period

Insider Transactions at Apple

In other news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the transaction, the senior vice president directly owned 32,914 shares in the company, valued at approximately $10,867,873.66. This trade represents a 4.19% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders sold 8,632 shares of company stock worth $2,719,955. 0.06% of the stock is currently owned by company insiders.

Apple Company Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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