Trending NewsTrending NewsNYSE:SO Southern (SO) Stock Price, News & Analysis $98.44 -1.28 (-1.28%) Closing price 03:59 PM EasternExtended Trading$99.72 +1.28 (+1.30%) As of 06:27 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock About Southern Stock (NYSE:SO) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Southern alerts:Sign Up Key Stats Today's Range$98.38▼$100.8450-Day Range$90.91▼$99.8052-Week Range$80.46▼$100.84Volume4.93 million shsAverage Volume5.10 million shsMarket Capitalization$108.29 billionP/E Ratio25.31Dividend Yield3.01%Price Target$98.57Consensus RatingHold Company Overview Southern Company (NYSE: SO) is an American electric utility holding company that delivers power and related services to customers across the southeastern United States. Through its primary subsidiaries—Georgia Power, Alabama Power, Mississippi Power and Southern Power—the company generates, transmits and distributes electricity to more than nine million retail and wholesale customers. Southern Company’s energy portfolio encompasses a diverse mix of generation assets, including natural gas, nuclear, coal and renewable resources such as solar and hydroelectric facilities. Founded in 1945 and headquartered in Atlanta, Georgia, Southern Company traces its origins to the consolidation of several regional utilities. Over the decades, it has expanded its footprint through the acquisition and development of generating facilities and utility networks. Southern Power, its wholesale power subsidiary established in 2001, invests in independent power generation projects across the broader United States, providing the company with an additional revenue stream outside its core southeastern territory. Under the leadership of Chairman, President and Chief Executive Officer Thomas A. Fanning, Southern Company has pursued strategic initiatives aimed at modernizing the electric grid and reducing carbon emissions. The company is actively engaged in research and development programs focused on advanced nuclear technology, battery storage and carbon capture. Southern Company emphasizes regulatory collaboration in its territories to ensure reliable service, while also investing in customer-facing innovations such as smart meters and energy efficiency programs.AI Generated. May Contain Errors. Read More Southern Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks79th Percentile Overall ScoreSO MarketRank™: Southern scored higher than 79% of companies evaluated by MarketBeat, and ranked 16th out of 96 stocks in the utilities sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.2 / 5Analyst RatingHold Consensus RatingSouthern has received a consensus rating of Hold. The company's average rating score is 2.31, and is based on 6 buy ratings, 9 hold ratings, and 1 sell rating.Upside/DownsideThe consensus price target for Southern is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageSouthern has been the subject of 12 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Southern's stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth6.99% Earnings GrowthEarnings for Southern are expected to grow by 6.99% in the coming year, from $4.29 to $4.59 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Southern is 25.33, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 233.20.Price to Earnings Ratio vs. SectorThe P/E ratio of Southern is 25.33, which means that it is trading at a less expensive P/E ratio than the Utilities sector average P/E ratio of about 58.06.Price to Earnings Growth RatioSouthern has a PEG Ratio of 3.51. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioSouthern has a P/B Ratio of 2.94. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Southern's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted3.46% of the outstanding shares of Southern have been sold short.Short Interest Ratio / Days to CoverSouthern has a short interest ratio ("days to cover") of 7.6.Change versus previous monthShort interest in Southern has recently increased by 15.39%, indicating that investor sentiment is decreasing significantly. Dividend3.3 / 5Dividend StrengthStrong Dividend YieldSouthern pays a meaningful dividend of 2.97%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthSouthern has been increasing its dividend for 25 years.Dividend CoverageThe dividend payout ratio of Southern is 76.09%. Payout ratios above 75% are not desirable because they may not be sustainable.Dividend SustainabilityBased on earnings estimates, Southern will have a dividend payout ratio of 64.49% next year. This indicates that Southern will be able to sustain or increase its dividend.Read more about Southern's dividend. Sustainability and ESG1.8 / 5Environmental Score-5.96 Percentage of Shares Shorted3.46% of the outstanding shares of Southern have been sold short.Short Interest Ratio / Days to CoverSouthern has a short interest ratio ("days to cover") of 7.6.Change versus previous monthShort interest in Southern has recently increased by 15.39%, indicating that investor sentiment is decreasing significantly. News and Social Media3.5 / 5News Sentiment1.30 News SentimentSouthern has a news sentiment score of 1.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.80 average news sentiment score of Utilities companies.News Coverage This WeekMarketBeat has tracked 52 news articles for Southern this week, compared to 32 articles on an average week.Search Interest57 people have searched for SO on MarketBeat in the last 30 days. This is an increase of 78% compared to the previous 30 days.MarketBeat FollowsOnly 6 people have added Southern to their MarketBeat watchlist in the last 30 days. This is a decrease of -45% compared to the previous 30 days. Company Ownership2.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Southern insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,250,010.00 in company stock.Percentage Held by InsidersOnly 0.16% of the stock of Southern is held by insiders.Percentage Held by Institutions64.10% of the stock of Southern is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Southern's insider trading history. Receive SO Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Southern and its competitors with MarketBeat's FREE daily newsletter. 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SO Stock News HeadlinesResearch Analysts Offer Predictions for Southern Q1 EarningsOctober 16 at 2:47 AM | americanbankingnews.comBarclays Forecasts Strong Price Appreciation for Southern (NYSE:SO) StockOctober 16 at 2:13 AM | americanbankingnews.comThe 7 Warning Signals Flashing Red Right NowA free report revealing the 7 key indicators that have predicted every major economic collapse since 1929. Right now, all seven are flashing red simultaneously for the first time since 2007. These aren't the signals you'll see on CNBC.October 16 at 2:00 AM | American Alternative (Ad)Jim Cramer on Southern Company: “You Gotta Take Some Southern off the Table”October 15 at 10:51 AM | insidermonkey.comNicor Gas leads the industry in energy innovation with unveiling of new Smart Neighborhood™ this FallOctober 14 at 9:00 AM | prnewswire.comSouthern ITS International, Inc., DBA CorpHQ, Announces the Appointment of Josh Chumley as Chief People Officer and Franklin Santagate as Chief Strategy OfficerOctober 7, 2025 | prnewswire.comGeorgia Power grid emerges stronger following Hurricane HeleneOctober 6, 2025 | prnewswire.comSouthern (NYSE:SO) Rating Lowered to Sector Perform at ScotiabankOctober 6, 2025 | americanbankingnews.comSee More Headlines SO Stock Analysis - Frequently Asked Questions How have SO shares performed this year? Southern's stock was trading at $82.32 at the start of the year. Since then, SO stock has increased by 19.7% and is now trading at $98.5490. How were Southern's earnings last quarter? Southern Company (The) (NYSE:SO) released its quarterly earnings results on Thursday, July, 31st. The utilities provider reported $0.91 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.99 by $0.08. The firm's revenue for the quarter was up 7.9% on a year-over-year basis. Read the conference call transcript. Does Southern have any subsidiaries? The following companies are subsidiaries of Southern: Mankato Energy Center LLC, PowerSecure International Inc, AGL Resources, Adobe Solar LLC, Alabama Power, Alabama Power Capital Trust V, Alabama Property Company, and others. Who are Southern's major shareholders? Top institutional shareholders of Southern include Confluence Investment Management LLC (0.14%), Welch Group LLC (0.07%), Assenagon Asset Management S.A. (0.03%) and Czech National Bank (0.03%). Insiders that own company stock include Thomas A Fanning, James Y Kerr II, Stephen E Kuczynski, Martin Bernard Davis, Kimberly S Greene, Anthony L Wilson, Bryan D Anderson, David P Poroch, Christopher Cummiskey, Sloane N Drake, James Jeffrey Peoples and Sterling A Jr Spainhour. View institutional ownership trends. How do I buy shares of Southern? Shares of SO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Southern own? Based on aggregate information from My MarketBeat watchlists, some other companies that Southern investors own include Chevron (CVX), Bristol Myers Squibb (BMY), Comcast (CMCSA), Charles Schwab (SCHW), McKesson (MCK), Edwards Lifesciences (EW) and Yum! Brands (YUM). Company Calendar Last Earnings7/31/2025Record date for 9/8 Dividend8/18/2025Ex-Dividend for 9/8 Dividend8/18/2025Dividend Payable9/08/2025Today10/16/2025Next Earnings (Estimated)10/30/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorUtilities Industry UTIL - ELEC PWR Sub-IndustryElectric Utilities Current SymbolNYSE:SO CIK92122 Webwww.southerncompany.com Phone(404) 506-5000Fax404-506-0344Employees28,600Year Founded1945Price Target and Rating Average Price Target for Southern$98.57 High Price Target$112.00 Low Price Target$87.00 Potential Upside/Downside-1.4%Consensus RatingHold Rating Score (0-4)2.31 Research Coverage16 Analysts Profitability EPS (Trailing Twelve Months)$3.89 Trailing P/E Ratio25.69 Forward P/E Ratio23.30 P/E Growth3.51Net Income$4.40 billion Net Margins15.10% Pretax Margin18.15% Return on Equity12.09% Return on Assets3.06% Debt Debt-to-Equity Ratio1.69 Current Ratio0.74 Quick Ratio0.54 Sales & Book Value Annual Sales$26.72 billion Price / Sales4.11 Cash Flow$8.88 per share Price / Cash Flow11.25 Book Value$33.47 per share Price / Book2.99Miscellaneous Outstanding Shares1,100,050,000Free Float1,098,287,000Market Cap$109.95 billion OptionableOptionable Beta0.43 Social Links Options Trading Made Easy - Download NowLearn the basics of options trading and how to use them to boost returns and manage risk with this free report from MarketBeat. Click the link below to get your free copy.Get This Free Report This page (NYSE:SO) was last updated on 10/16/2025 by MarketBeat.com Staff From Our PartnersFront-Run Buffett's Shocking Gold MoveA Historic Gold Announcement Is About to Rock Wall Street? For months, sharp-eyed analysts have watched the...Golden Portfolio | SponsoredMove $1,000 into this stock before Nov 6The End of Tesla? "Hold onto your Tesla stock." That's the message insiders at Tesla have been giving staff...Altimetry | SponsoredBuffett, Gates and Bezos Quietly Dumping Stocks—Here's WhyImagine a bull market so powerful, every single investor became a millionaire. Not by finding the next NVIDIA ...Banyan Hill Publishing | SponsoredNext opportunity for crypto millionsThe floodgates have opened. 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