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Southern (SO) Competitors

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$92.76 +0.24 (+0.26%)
Closing price 08/13/2026 03:59 PM Eastern
Extended Trading
$92.76 +0.00 (+0.00%)
As of 08/13/2026 06:06 PM Eastern
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SO vs. LNT, ATO, CMS, D, and DTE

Should you buy Southern stock or one of its competitors? Southern's main competitors and comparable companies include Alliant Energy (LNT), Atmos Energy (ATO), CMS Energy (CMS), Dominion Energy (D), and DTE Energy (DTE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "utilities" sector.

How does Southern compare to Alliant Energy?

Southern (NYSE:SO) and Alliant Energy (NASDAQ:LNT) are both large-cap utilities companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, media sentiment, profitability, risk, earnings, analyst recommendations, dividends and valuation.

In the previous week, Alliant Energy had 2 more articles in the media than Southern. MarketBeat recorded 9 mentions for Alliant Energy and 7 mentions for Southern. Southern's average media sentiment score of 1.18 beat Alliant Energy's score of 0.74 indicating that Southern is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southern
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Alliant Energy
2 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Southern pays an annual dividend of $3.04 per share and has a dividend yield of 3.3%. Alliant Energy pays an annual dividend of $2.14 per share and has a dividend yield of 3.0%. Southern pays out 72.9% of its earnings in the form of a dividend. Alliant Energy pays out 67.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Southern has raised its dividend for 25 consecutive years and Alliant Energy has raised its dividend for 22 consecutive years. Southern is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alliant Energy has a net margin of 18.45% compared to Southern's net margin of 15.43%. Southern's return on equity of 12.93% beat Alliant Energy's return on equity.

Company Net Margins Return on Equity Return on Assets
Southern15.43% 12.93% 3.28%
Alliant Energy 18.45%11.16%3.31%

Southern presently has a consensus target price of $100.09, indicating a potential upside of 7.90%. Alliant Energy has a consensus target price of $76.82, indicating a potential upside of 9.43%. Given Alliant Energy's stronger consensus rating and higher probable upside, analysts clearly believe Alliant Energy is more favorable than Southern.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southern
2 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.25
Alliant Energy
0 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.64

64.1% of Southern shares are owned by institutional investors. Comparatively, 79.9% of Alliant Energy shares are owned by institutional investors. 0.2% of Southern shares are owned by insiders. Comparatively, 0.3% of Alliant Energy shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Southern has higher revenue and earnings than Alliant Energy. Alliant Energy is trading at a lower price-to-earnings ratio than Southern, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southern$29.55B3.61$4.34B$4.1722.24
Alliant Energy$4.36B4.17$810M$3.1622.22

Southern has a beta of 0.34, meaning that its share price is 66% less volatile than the broader market. Comparatively, Alliant Energy has a beta of 0.55, meaning that its share price is 45% less volatile than the broader market.

Summary

Alliant Energy beats Southern on 11 of the 19 factors compared between the two stocks.

How does Southern compare to Atmos Energy?

Southern (NYSE:SO) and Atmos Energy (NYSE:ATO) are both large-cap utilities companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, media sentiment, valuation, analyst recommendations and earnings.

64.1% of Southern shares are owned by institutional investors. Comparatively, 90.2% of Atmos Energy shares are owned by institutional investors. 0.2% of Southern shares are owned by company insiders. Comparatively, 0.4% of Atmos Energy shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Southern pays an annual dividend of $3.04 per share and has a dividend yield of 3.3%. Atmos Energy pays an annual dividend of $4.00 per share and has a dividend yield of 2.4%. Southern pays out 72.9% of its earnings in the form of a dividend. Atmos Energy pays out 47.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Southern has increased its dividend for 25 consecutive years and Atmos Energy has increased its dividend for 41 consecutive years.

Southern has a beta of 0.34, indicating that its share price is 66% less volatile than the broader market. Comparatively, Atmos Energy has a beta of 0.6, indicating that its share price is 40% less volatile than the broader market.

Southern has higher revenue and earnings than Atmos Energy. Atmos Energy is trading at a lower price-to-earnings ratio than Southern, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southern$29.55B3.61$4.34B$4.1722.24
Atmos Energy$4.70B6.10$1.20B$8.4120.20

In the previous week, Atmos Energy had 8 more articles in the media than Southern. MarketBeat recorded 15 mentions for Atmos Energy and 7 mentions for Southern. Atmos Energy's average media sentiment score of 1.35 beat Southern's score of 1.18 indicating that Atmos Energy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southern
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Atmos Energy
11 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Atmos Energy has a net margin of 28.50% compared to Southern's net margin of 15.43%. Southern's return on equity of 12.93% beat Atmos Energy's return on equity.

Company Net Margins Return on Equity Return on Assets
Southern15.43% 12.93% 3.28%
Atmos Energy 28.50%9.67%4.67%

Southern presently has a consensus price target of $100.09, indicating a potential upside of 7.90%. Atmos Energy has a consensus price target of $188.27, indicating a potential upside of 10.85%. Given Atmos Energy's stronger consensus rating and higher possible upside, analysts plainly believe Atmos Energy is more favorable than Southern.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southern
2 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.25
Atmos Energy
0 Sell rating(s)
9 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.31

Summary

Atmos Energy beats Southern on 13 of the 19 factors compared between the two stocks.

How does Southern compare to CMS Energy?

Southern (NYSE:SO) and CMS Energy (NYSE:CMS) are both large-cap utilities companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, earnings, dividends, profitability, analyst recommendations, valuation and risk.

Southern has a net margin of 15.43% compared to CMS Energy's net margin of 11.64%. Southern's return on equity of 12.93% beat CMS Energy's return on equity.

Company Net Margins Return on Equity Return on Assets
Southern15.43% 12.93% 3.28%
CMS Energy 11.64%10.76%2.62%

Southern has a beta of 0.34, suggesting that its stock price is 66% less volatile than the broader market. Comparatively, CMS Energy has a beta of 0.35, suggesting that its stock price is 65% less volatile than the broader market.

Southern has higher revenue and earnings than CMS Energy. CMS Energy is trading at a lower price-to-earnings ratio than Southern, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southern$29.55B3.61$4.34B$4.1722.24
CMS Energy$8.54B2.59$1.07B$3.3321.17

Southern pays an annual dividend of $3.04 per share and has a dividend yield of 3.3%. CMS Energy pays an annual dividend of $2.28 per share and has a dividend yield of 3.2%. Southern pays out 72.9% of its earnings in the form of a dividend. CMS Energy pays out 68.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Southern has increased its dividend for 25 consecutive years and CMS Energy has increased its dividend for 3 consecutive years. Southern is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Southern presently has a consensus target price of $100.09, indicating a potential upside of 7.90%. CMS Energy has a consensus target price of $81.67, indicating a potential upside of 15.87%. Given CMS Energy's stronger consensus rating and higher probable upside, analysts clearly believe CMS Energy is more favorable than Southern.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southern
2 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.25
CMS Energy
0 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.50

64.1% of Southern shares are owned by institutional investors. Comparatively, 93.6% of CMS Energy shares are owned by institutional investors. 0.2% of Southern shares are owned by company insiders. Comparatively, 0.5% of CMS Energy shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Southern had 4 more articles in the media than CMS Energy. MarketBeat recorded 7 mentions for Southern and 3 mentions for CMS Energy. Southern's average media sentiment score of 1.18 beat CMS Energy's score of 0.81 indicating that Southern is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southern
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CMS Energy
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Southern beats CMS Energy on 13 of the 19 factors compared between the two stocks.

How does Southern compare to Dominion Energy?

Dominion Energy (NYSE:D) and Southern (NYSE:SO) are both large-cap utilities companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, media sentiment, institutional ownership, analyst recommendations, profitability, valuation, earnings and risk.

73.0% of Dominion Energy shares are owned by institutional investors. Comparatively, 64.1% of Southern shares are owned by institutional investors. 0.1% of Dominion Energy shares are owned by insiders. Comparatively, 0.2% of Southern shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Dominion Energy had 22 more articles in the media than Southern. MarketBeat recorded 29 mentions for Dominion Energy and 7 mentions for Southern. Southern's average media sentiment score of 1.18 beat Dominion Energy's score of 0.66 indicating that Southern is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dominion Energy
13 Very Positive mention(s)
9 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Southern
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Southern has a net margin of 15.43% compared to Dominion Energy's net margin of 13.98%. Southern's return on equity of 12.93% beat Dominion Energy's return on equity.

Company Net Margins Return on Equity Return on Assets
Dominion Energy13.98% 9.62% 2.64%
Southern 15.43%12.93%3.28%

Southern has higher revenue and earnings than Dominion Energy. Southern is trading at a lower price-to-earnings ratio than Dominion Energy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dominion Energy$16.51B3.65$3.00B$2.8723.88
Southern$29.55B3.61$4.34B$4.1722.24

Dominion Energy has a beta of 0.65, indicating that its stock price is 35% less volatile than the broader market. Comparatively, Southern has a beta of 0.34, indicating that its stock price is 66% less volatile than the broader market.

Dominion Energy pays an annual dividend of $2.67 per share and has a dividend yield of 3.9%. Southern pays an annual dividend of $3.04 per share and has a dividend yield of 3.3%. Dominion Energy pays out 93.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Southern pays out 72.9% of its earnings in the form of a dividend. Southern has raised its dividend for 25 consecutive years.

Dominion Energy currently has a consensus target price of $68.00, suggesting a potential downside of 0.80%. Southern has a consensus target price of $100.09, suggesting a potential upside of 7.90%. Given Southern's stronger consensus rating and higher possible upside, analysts plainly believe Southern is more favorable than Dominion Energy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dominion Energy
1 Sell rating(s)
10 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.20
Southern
2 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

Southern beats Dominion Energy on 13 of the 19 factors compared between the two stocks.

How does Southern compare to DTE Energy?

Southern (NYSE:SO) and DTE Energy (NYSE:DTE) are both large-cap utilities companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

Southern has a net margin of 15.43% compared to DTE Energy's net margin of 8.00%. Southern's return on equity of 12.93% beat DTE Energy's return on equity.

Company Net Margins Return on Equity Return on Assets
Southern15.43% 12.93% 3.28%
DTE Energy 8.00%12.19%2.74%

Southern has a beta of 0.34, meaning that its share price is 66% less volatile than the broader market. Comparatively, DTE Energy has a beta of 0.38, meaning that its share price is 62% less volatile than the broader market.

Southern currently has a consensus target price of $100.09, indicating a potential upside of 7.90%. DTE Energy has a consensus target price of $158.62, indicating a potential upside of 13.74%. Given DTE Energy's stronger consensus rating and higher possible upside, analysts plainly believe DTE Energy is more favorable than Southern.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southern
2 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.25
DTE Energy
0 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.73

Southern pays an annual dividend of $3.04 per share and has a dividend yield of 3.3%. DTE Energy pays an annual dividend of $4.66 per share and has a dividend yield of 3.3%. Southern pays out 72.9% of its earnings in the form of a dividend. DTE Energy pays out 73.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Southern has increased its dividend for 25 consecutive years and DTE Energy has increased its dividend for 16 consecutive years.

64.1% of Southern shares are held by institutional investors. Comparatively, 76.1% of DTE Energy shares are held by institutional investors. 0.2% of Southern shares are held by insiders. Comparatively, 0.6% of DTE Energy shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Southern has higher revenue and earnings than DTE Energy. DTE Energy is trading at a lower price-to-earnings ratio than Southern, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southern$29.55B3.61$4.34B$4.1722.24
DTE Energy$15.81B1.83$1.46B$6.3222.06

In the previous week, DTE Energy had 1 more articles in the media than Southern. MarketBeat recorded 8 mentions for DTE Energy and 7 mentions for Southern. Southern's average media sentiment score of 1.18 beat DTE Energy's score of 0.59 indicating that Southern is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southern
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DTE Energy
3 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Southern and DTE Energy tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SO vs. The Competition

MetricSouthernElectric Utilities IndustryUtilities SectorNYSE Exchange
Market Cap$106.43B$28.93B$16.16B$24.30B
Dividend Yield3.29%4.15%4.03%3.69%
P/E Ratio22.2416.4725.4830.16
Price / Sales3.61574.78444.8121.51
Price / Cash9.4527.8718.7833.80
Price / Book2.521.652.056.69
Net Income$4.34B$1.60B$701.59M$1.06B
7 Day Performance-0.08%0.05%0.03%0.45%
1 Month Performance-3.43%-1.82%-1.43%3.07%
1 Year Performance-1.58%14.19%9.80%18.36%

Southern Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SO
Southern
4.5145 of 5 stars
$92.76
+0.3%
$100.09
+7.9%
-2.2%$106.43B$29.55B22.2429,800
LNT
Alliant Energy
4.042 of 5 stars
$69.37
-0.2%
$76.82
+10.7%
+7.4%$18.03B$4.36B21.792,948
ATO
Atmos Energy
4.7079 of 5 stars
$170.31
-1.0%
$186.92
+9.8%
+1.8%$29.06B$4.70B20.255,487
CMS
CMS Energy
4.669 of 5 stars
$71.10
-0.1%
$81.67
+14.9%
-4.0%$22.33B$8.54B21.358,350
D
Dominion Energy
2.5935 of 5 stars
$67.44
+1.0%
$68.00
+0.8%
+10.5%$58.75B$16.51B23.5015,200

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This page (NYSE:SO) was last updated on 8/14/2026 by MarketBeat.com Staff.
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