NYSE:SO Southern (SO) Stock Price, News & Analysis $88.14 +1.10 (+1.27%) Closing price 03:59 PM EasternExtended Trading$87.92 -0.22 (-0.25%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Southern Stock (NYSE:SO) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Southern alerts:Sign Up Key Stats Today's Range$86.24▼$88.3450-Day Range$82.32▼$93.1552-Week Range$81.69▼$100.83Volume6.57 million shsAverage Volume6.42 million shsMarket Capitalization$101.40 billionP/E Ratio18.92Dividend Yield3.45%Price Target$99.25Consensus RatingHold Company Overview Southern Company (NYSE:SO) is a diversified energy holding company headquartered in Atlanta, Georgia. Through its operating subsidiaries, the company generates, transmits, distributes and sells electricity, while also providing natural gas distribution and related energy services. Southern’s regulated electric utilities include Alabama Power, Georgia Power and Mississippi Power, which serve residential, commercial and industrial customers across the southeastern United States. The company’s portfolio includes coal, natural gas, nuclear, hydroelectric and renewable generation assets. Southern Nuclear operates the company’s nuclear facilities, while Southern Power develops and owns wholesale electricity generation and renewable energy projects. Through Southern Company Gas, the company also serves natural gas customers through utilities including Atlanta Gas Light, Nicor Gas, Virginia Natural Gas and Chattanooga Gas. Southern Company traces its history to 1945 and has expanded from a regional electric utility holding company into a broader energy enterprise. Chris Womack serves as the company’s chairman, president and chief executive officer.AI Generated. May Contain Errors. Read More Southern Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks89th Percentile Overall ScoreSO MarketRank™: 4.432236842105 of 5 starsSouthern scored higher than 89% of companies evaluated by MarketBeat, and ranked 27th out of 96 stocks in the utilities sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.1 / 5Analyst RatingHold Consensus RatingSouthern has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 7 buy ratings, 11 hold ratings, and 2 sell ratings.Upside PotentialSouthern has a consensus price target of $99.25, representing about 12.6% upside from its current price of $88.14.Amount of Analyst CoverageSouthern has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Southern's stock forecast and price target. Earnings and Valuation2.5 / 5Proj. Earnings Growth7.19% Earnings GrowthEarnings for Southern are expected to grow by 7.19% in the coming year, from $4.59 to $4.92 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Southern is 21.14, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.93.Price to Earnings Ratio vs. SectorThe P/E ratio of Southern is 21.14, which means that it is trading at a less expensive P/E ratio than the Utilities sector average P/E ratio of about 24.12.Price to Earnings Growth RatioSouthern has a PEG Ratio of 2.29. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioSouthern has a P/B Ratio of 2.50. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Southern's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted2.56% of the float of Southern has been sold short.Short Interest Ratio / Days to CoverSouthern has a short interest ratio ("days to cover") of 4.17.Change versus previous monthShort interest in Southern has recently increased by 1.33%, indicating that investor sentiment is decreasing. Dividend5.0 / 5Dividend StrengthStrong Dividend LeadershipSouthern is a leading dividend payer. It pays a dividend yield of 3.53%, putting its dividend yield in the top 25% of dividend-paying stocks.Dividend GrowthSouthern has been increasing its dividend for 25 years.Dividend CoverageThe dividend payout ratio of Southern is 72.90%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Southern will have a dividend payout ratio of 61.79% next year. This indicates that Southern will be able to sustain or increase its dividend.Read more about Southern's dividend. News and Social Media3.2 / 5News Sentiment0.10 News SentimentSouthern has a news sentiment score of 0.10. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.57 average news sentiment score of Utilities companies.News Coverage This WeekMarketBeat has tracked 10 news articles for Southern this week, compared to 5 articles on an average week.Search Interest42 people have searched for SO on MarketBeat in the last 30 days. This is an increase of 68% compared to the previous 30 days.MarketBeat Follows36 people have added Southern to their MarketBeat watchlist in the last 30 days. This is an increase of 350% compared to the previous 30 days. Company Ownership0.7 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Southern insiders have not sold or bought any company stock.Percentage Held by Insiders0.16% of the stock of Southern is held by insiders.Percentage Held by Institutions64.10% of the stock of Southern is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Southern's insider trading history. Receive SO Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Southern and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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SO Stock News HeadlinesIs Southern Company’s 3.5% Dividend Yield Worth the Price?3 hours ago | finance.yahoo.comSouthern Company's experienced storm response teams, advanced storm intelligence technologies drive power restoration following Hurricane IsaiasOctober 10 at 7:09 PM | prnewswire.comReady to give options a try? Your first trade (Ticker included) -INSIDETired of trying tactic after tactic when it comes to options trades... only to be met with market noise and stinging losses? Dave Aquino is giving away the exact 11-hour options strategy he uses in volatile markets. You get the plain English blueprint behind the strategy and the very same "rinse and repeat" ticker he's traded nearly 900 times with a 95.3% success rate. It's so simple to understand, you could trade it tomorrow.October 13 at 1:00 AM | Base Camp Trading (Ad)Southern Company vs. NextEra Energy: One Stock Pulls Far Ahead on SustainabilityOctober 9, 2026 | 247wallst.comGeorgia Power monitoring, prepared to respond to Hurricane Isaias impactsOctober 9, 2026 | prnewswire.comWant $3,000 in Super-Safe Dividend Income? Invest $100,000 Into These 4 Utility Stocks Yielding an Average of 3.5%October 8, 2026 | 247wallst.comSouthern Linc public sector account manager Leslie Benton named to Alabama 9-1-1 BoardOctober 7, 2026 | prnewswire.comDominion vs. Southern: Bigger Yield or Better Dividend Growth?October 7, 2026 | 247wallst.comSee More Headlines SO Stock Analysis - Frequently Asked Questions How have SO shares performed this year? Southern's stock was trading at $87.23 at the beginning of the year. Since then, SO shares have increased by 1.0% and is now trading at $88.1420. How were Southern's earnings last quarter? Southern Company (The) (NYSE:SO) issued its earnings results on Wednesday, July, 29th. The utilities provider reported $1.13 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.01 by $0.12. The firm's quarterly revenue was up .1% on a year-over-year basis. Read the conference call transcript. Does Southern have any subsidiaries? The following companies are subsidiaries of Southern: Mankato Energy Center LLC, PowerSecure International Inc, AGL Resources, Adobe Solar LLC, Alabama Power, Alabama Power Capital Trust V, Alabama Property Company, and others. Who are Southern's major shareholders? Top institutional shareholders of Southern include Rockland Trust Co. (0.01%), Woodstock Corp (0.01%), Grove Bank & Trust and Bangor Savings Bank. Insiders that own company stock include James Y Kerr II, Stephen E Kuczynski, Kimberly S Greene, Martin Bernard Davis, Anthony L Wilson, Bryan D Anderson, Christopher Cummiskey, David P Poroch, Sloane N Drake, James Jeffrey Peoples and Sterling A Jr Spainhour. View institutional ownership trends. How do I buy shares of Southern? Shares of SO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Southern own? Based on aggregate information from My MarketBeat watchlists, some other companies that Southern investors own include AT&T (T), Verizon Communications (VZ), Duke Energy (DUK), ExxonMobil (XOM), Johnson & Johnson (JNJ), AbbVie (ABBV) and Pfizer (PFE). Company Calendar Last Earnings7/29/2026Record date for 9/8 Dividend8/17/2026Ex-Dividend for 9/8 Dividend8/17/2026Dividend Payable9/08/2026Today10/13/2026Next Earnings (Estimated)11/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (2w+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 For the last 2 weeks, SO's financial health has been in the Red zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorUtilities Industry Electric Utilities Sub-IndustryElectric Utilities Current SymbolNYSE:SO CIK92122 Webwww.southerncompany.com Phone(404) 506-5000Fax404-506-0344Employees29,800Year Founded1945Price Target and Rating Average Price Target for Southern$99.25 High Price Target$112.00 Low Price Target$74.00 Potential Upside/Downside+12.6%Consensus RatingHold Rating Score (0-4)2.25 Research Coverage20 Analysts Profitability EPS (Trailing Twelve Months)$4.17 Trailing P/E Ratio18.92 Forward P/E Ratio19.20 P/E Growth2.32Net Income$4.34 billion Net Margins15.43% Pretax Margin17.39% Return on Equity12.93% Return on Assets3.28% Debt Debt-to-Equity Ratio1.62 Current Ratio0.79 Quick Ratio0.59 Sales & Book Value Annual Sales$29.55 billion Price / Sales3.43 Cash Flow$9.91 per share Price / Cash Flow8.89 Book Value$35.30 per share Price / Book2.50Miscellaneous Outstanding Shares1,150,360,000Free Float1,148,522,000Market Cap$101.40 billion OptionableOptionable Beta0.31 Social Links 7 Energy Stocks to Buy and Hold ForeverWith the proliferation of data centers and electric vehicles, the electric grid will only get more strained. Download this report to learn how energy stocks can play a role in your portfolio as the global demand for energy continues to grow.Get This Free Report This page (NYSE:SO) was last updated on 10/13/2026 by MarketBeat.com Staff. From Our PartnersALERT: Drop these 5 stocks before the market opens tomorrow!The Wall Street Journal is already raising the alarm about a potential market crash, and Weiss Ratings researc...Weiss Ratings | SponsoredTrump's New DollarPorter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. doll...Porter & Company | SponsoredSmall Colorado Company (Backed by Sam Altman) Could Save U.S. Power GridA small Colorado company has secured rights to technology that could prevent the U.S. public power grid from c...Altimetry | SponsoredReady to give options a try? 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In their Bloomberg interview, they didn't just predict the...Decentralized Masters | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Southern Company (The) Please log in to your account or sign up in order to add this asset to your watchlist. Share Southern With A Colleague Link copied to clipboard. Unlock superior investment research and tools. Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools and reports. Get MarketBeat All Access MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. 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