NYSE:SO Southern (SO) Stock Price, News & Analysis $85.45 -0.01 (-0.01%) As of 12:43 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Southern Stock (NYSE:SO) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Southern alerts:Sign Up Key Stats Today's Range$84.97▼$85.9450-Day Range$85.39▼$97.2952-Week Range$83.80▼$100.83Volume1.13 million shsAverage Volume5.78 million shsMarket Capitalization$98.30 billionP/E Ratio20.48Dividend Yield3.56%Price Target$99.85Consensus RatingHold Company Overview Southern Company (NYSE:SO) is an energy holding company that provides electricity and natural gas services through a group of regulated utility subsidiaries. Its electric utilities generate, transmit and distribute power to residential, commercial and industrial customers, while its gas businesses distribute natural gas and provide related energy services. The company’s principal electric subsidiaries include Alabama Power, Georgia Power and Mississippi Power. Southern Company also operates Southern Nuclear, which manages the company’s nuclear generation interests, including the Vogtle nuclear expansion in Georgia. Its natural gas operations include businesses such as Atlanta Gas Light, Nicor Gas and Virginia Natural Gas, serving customers in Georgia, Illinois and Virginia. Based in Atlanta, Southern Company serves communities primarily across the southeastern and southern United States. The company has developed its business through decades of utility operations and infrastructure investment and is led by chairman, president and chief executive officer Chris Womack.AI Generated. May Contain Errors. Read More Southern Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks92nd Percentile Overall ScoreSO MarketRank™: Southern scored higher than 92% of companies evaluated by MarketBeat, and ranked 31st out of 96 stocks in the utilities sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.5 / 5Analyst RatingHold Consensus RatingSouthern has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 7 buy ratings, 11 hold ratings, and 2 sell ratings.Upside PotentialSouthern has a consensus price target of $99.85, representing about 16.9% upside from its current price of $85.39.Amount of Analyst CoverageSouthern has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Southern's stock forecast and price target. Earnings and Valuation2.5 / 5Proj. Earnings Growth7.19% Earnings GrowthEarnings for Southern are expected to grow by 7.19% in the coming year, from $4.59 to $4.92 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Southern is 20.48, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.05.Price to Earnings Ratio vs. SectorThe P/E ratio of Southern is 20.48, which means that it is trading at a less expensive P/E ratio than the Utilities sector average P/E ratio of about 24.12.Price to Earnings Growth RatioSouthern has a PEG Ratio of 2.28. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioSouthern has a P/B Ratio of 2.42. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Southern's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted3.06% of the float of Southern has been sold short.Short Interest Ratio / Days to CoverSouthern has a short interest ratio ("days to cover") of 6.07.Change versus previous monthShort interest in Southern has recently increased by 8.00%, indicating that investor sentiment is decreasing significantly. Dividend5.0 / 5Dividend StrengthStrong Dividend LeadershipSouthern is a leading dividend payer. It pays a dividend yield of 3.55%, putting its dividend yield in the top 25% of dividend-paying stocks.Dividend GrowthSouthern has been increasing its dividend for 25 years.Dividend CoverageThe dividend payout ratio of Southern is 72.90%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Southern will have a dividend payout ratio of 61.79% next year. This indicates that Southern will be able to sustain or increase its dividend.Read more about Southern's dividend. News and Social Media2.6 / 5News Sentiment0.19 News SentimentSouthern has a news sentiment score of 0.19. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.63 average news sentiment score of Utilities companies.News Coverage This WeekMarketBeat has tracked 11 news articles for Southern this week, compared to 6 articles on an average week.Search InterestOnly 27 people have searched for SO on MarketBeat in the last 30 days. This is a decrease of -4% compared to the previous 30 days.MarketBeat Follows21 people have added Southern to their MarketBeat watchlist in the last 30 days. This is an increase of 133% compared to the previous 30 days. Company Ownership0.7 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Southern insiders have not sold or bought any company stock.Percentage Held by Insiders0.16% of the stock of Southern is held by insiders.Percentage Held by Institutions64.10% of the stock of Southern is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Southern's insider trading history. Receive SO Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Southern and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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Even gold stocks average less than 1%. One gold security, backed by one of the world's best mines, is yielding upwards of 10%. The Rothschilds, Vanguard, and BlackRock have already taken positions. With at least 8 more years of production ahead, early investors could see substantial total returns as prices start to move.September 22 at 1:00 AM | Golden Portfolio (Ad)Georgia Power agreement with Google to provide approximately $900 million in projected benefits for customers and advance nuclear energy in GeorgiaSeptember 21 at 4:50 PM | prnewswire.comGeorgia Power furthers partnership with statewide nonprofit to make Georgia State Parks more accessible and enjoyableSeptember 21 at 11:00 AM | prnewswire.comMorgan Stanley Issues Pessimistic Forecast for Southern (NYSE:SO) Stock PriceSeptember 20 at 1:24 AM | americanbankingnews.comSouthern (NYSE:SO) Raised to "Hold" at Wall Street ZenSeptember 19 at 1:19 AM | americanbankingnews.comGeorgia Power's Robins Battery Storage achieves commercial operation helping to ensure reliable energy in GeorgiaSeptember 15, 2026 | prnewswire.comSee More Headlines SO Stock Analysis - Frequently Asked Questions How have SO shares performed this year? Southern's stock was trading at $87.23 at the beginning of the year. Since then, SO shares have decreased by 2.1% and is now trading at $85.39. How were Southern's earnings last quarter? Southern Company (The) (NYSE:SO) issued its earnings results on Wednesday, July, 29th. The utilities provider reported $1.13 earnings per share for the quarter, beating analysts' consensus estimates of $1.01 by $0.12. The firm's revenue was up .1% compared to the same quarter last year. Read the conference call transcript. Does Southern have any subsidiaries? The following companies are subsidiaries of Southern: Mankato Energy Center LLC, PowerSecure International Inc, AGL Resources, Adobe Solar LLC, Alabama Power, Alabama Power Capital Trust V, Alabama Property Company, and others. Who are Southern's major shareholders? Top institutional shareholders of Southern include Legal & General Group Plc (0.67%), UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC (0.49%), National Pension Service (0.25%) and Mitsubishi UFJ Asset Management Co. Ltd. (0.24%). Insiders that own company stock include James Y Kerr II, Stephen E Kuczynski, Kimberly S Greene, Martin Bernard Davis, Anthony L Wilson, Bryan D Anderson, Christopher Cummiskey, David P Poroch, Sloane N Drake, James Jeffrey Peoples and Sterling A Jr Spainhour. View institutional ownership trends. How do I buy shares of Southern? Shares of SO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Southern own? Based on aggregate information from My MarketBeat watchlists, some other companies that Southern investors own include Chevron (CVX), Bristol Myers Squibb (BMY), Comcast (CMCSA), Charles Schwab (SCHW), McKesson (MCK), Edwards Lifesciences (EW) and Yum! Brands (YUM). Company Calendar Last Earnings7/29/2026Record date for 9/8 Dividend8/17/2026Ex-Dividend for 9/8 Dividend8/17/2026Dividend Payable9/08/2026Today9/22/2026Next Earnings (Estimated)10/29/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (3w+) 1-Year History Sep 25 Dec 25 Mar 26 Jun 26 Sep 26 For the last 3 weeks, SO's financial health has been in the Yellow zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorUtilities Industry Electric Utilities Sub-IndustryElectric Utilities Current SymbolNYSE:SO CIK92122 Webwww.southerncompany.com Phone(404) 506-5000Fax404-506-0344Employees29,800Year Founded1945Price Target and Rating Average Price Target for Southern$99.85 High Price Target$112.00 Low Price Target$79.00 Potential Upside/Downside+16.7%Consensus RatingHold Rating Score (0-4)2.25 Research Coverage20 Analysts Profitability EPS (Trailing Twelve Months)$4.17 Trailing P/E Ratio20.52 Forward P/E Ratio18.64 P/E Growth2.28Net Income$4.34 billion Net Margins15.43% Pretax Margin17.39% Return on Equity12.93% Return on Assets3.28% Debt Debt-to-Equity Ratio1.62 Current Ratio0.79 Quick Ratio0.59 Sales & Book Value Annual Sales$30.18 billion Price / Sales3.26 Cash Flow$9.79 per share Price / Cash Flow8.74 Book Value$35.30 per share Price / Book2.42Miscellaneous Outstanding Shares1,150,363,000Free Float1,148,522,000Market Cap$98.44 billion OptionableOptionable Beta0.33 Social Links Don't Wait for the OpenAI IPOThe AI wave will soon hit public markets with Anthropic and OpenAI set to go public later this year. 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