NYSE:SO Southern (SO) Stock Price, News & Analysis $94.30 +1.84 (+1.98%) As of 11:17 AM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Southern Stock (NYSE:SO) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Southern alerts:Sign Up Key Stats Today's Range$92.18▼$94.3950-Day Range$82.32▼$94.6552-Week Range$81.69▼$99.58Volume6.00 million shsAverage Volume5.96 million shsMarket Capitalization$109.80 billionP/E Ratio21.45Dividend Yield3.22%Price Target$97.32Consensus RatingHold Company Overview Southern Company is an energy holding company based in Atlanta, Georgia. Through its subsidiaries, it generates, transmits and distributes electricity and provides natural gas service, primarily across the southeastern United States. Its electric utility businesses include Alabama Power, Georgia Power and Mississippi Power, which serve customers in their respective states. Southern Company also owns Southern Power, which develops and operates wholesale power generation assets, and Southern Company Gas, whose businesses distribute natural gas to customers in several states. Formed in 1945, Southern Company has grown from a regional electric utility holding company into a diversified energy provider. Its operations include regulated utility service as well as power generation and natural gas distribution.AI Generated. May Contain Errors. Read More Southern Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks76th Percentile Overall ScoreSO MarketRank™: 3.777369870195 of 5 starsSouthern scored higher than 76% of companies evaluated by MarketBeat, and ranked 52nd out of 97 stocks in the utilities sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.6 / 5Analyst RatingHold Consensus RatingSouthern has received a consensus rating of Hold. The company's average rating score is 2.29, and is based on no strong buy ratings, 8 buy ratings, 11 hold ratings, and 2 sell ratings.Upside/DownsideThe consensus price target for Southern is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageSouthern has been the subject of 13 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Southern's stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth6.02% Earnings GrowthEarnings for Southern are expected to grow by 6.02% in the coming year, from $4.65 to $4.93 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Southern is 21.03, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.74.Price to Earnings Ratio vs. SectorThe P/E ratio of Southern is 21.03, which means that it is trading at a less expensive P/E ratio than the Utilities sector average P/E ratio of about 35.02.Price to Earnings Growth RatioSouthern has a PEG Ratio of 2.44. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioSouthern has a P/B Ratio of 2.40. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted2.61% of the float of Southern has been sold short.Short Interest Ratio / Days to CoverSouthern has a short interest ratio ("days to cover") of 5.49.Change versus previous monthShort interest in Southern has recently increased by 3.18%, indicating that investor sentiment is decreasing. Dividend4.2 / 5Dividend StrengthStrong Dividend YieldSouthern pays a meaningful dividend of 3.24%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthSouthern has been increasing its dividend for 25 years.Dividend CoverageThe dividend payout ratio of Southern is 69.25%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Southern will have a dividend payout ratio of 61.66% next year. This indicates that Southern will be able to sustain or increase its dividend.Read more about Southern's dividend. News and Social Media3.1 / 5News Sentiment0.92 News SentimentSouthern has a news sentiment score of 0.92. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.50 average news sentiment score of Utilities companies.News Coverage This WeekMarketBeat has tracked 22 news articles for Southern this week, compared to 5 articles on an average week.Search InterestOnly 41 people have searched for SO on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.MarketBeat FollowsOnly 18 people have added Southern to their MarketBeat watchlist in the last 30 days. This is a decrease of -33% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Southern insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $306,003.00 in company stock.Percentage Held by Insiders0.16% of the stock of Southern is held by insiders.Percentage Held by Institutions64.10% of the stock of Southern is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Southern's insider trading history. Receive SO Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Southern and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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SO Stock News HeadlinesWhat Does Southern (SO) $1.75 Billion Equity Units Offering Mean For Investors?November 12 at 7:56 PM | finance.yahoo.comSouthern Company announces pricing of equity unitsNovember 12 at 7:26 PM | prnewswire.comDrop these 5 stocks before the market opens tomorrow!The Wall Street Journal called it the "$64 trillion question": is a stock market crash on the way? Weiss Ratings' latest research says 2026 could be very rough for some well-known stocks. A major shift now taking shape in the market could hit some of America's most-loved names hard. Weiss analysts have pinpointed five stocks they believe investors should steer clear of while it plays out.November 13 at 1:00 AM | Weiss Ratings (Ad)Southern Company announces equity units offeringNovember 12 at 6:39 AM | prnewswire.comUS power demand to beat record highs in 2026 and 2027 as AI use surges, EIA saysNovember 10 at 1:12 PM | reuters.comThe Southern Company 2026 Q3 - Results - Earnings Call PresentationNovember 10 at 4:56 AM | seekingalpha.comSouthern (NYSE:SO) Stock: Insider Sterling Jr. Spainhour Sells 3,333 SharesNovember 10 at 4:37 AM | insidertrades.comNextEra Energy vs. Southern Company: Which Dividend Stock Is Better for Retirement?November 8, 2026 | 247wallst.comSee More Headlines SO Stock Analysis - Frequently Asked Questions How have SO shares performed this year? Southern's stock was trading at $87.23 at the start of the year. Since then, SO shares have increased by 5.8% and is now trading at $92.3240. How were Southern's earnings last quarter? Southern Company (The) (NYSE:SO) posted its quarterly earnings results on Thursday, November, 5th. The utilities provider reported $1.94 earnings per share for the quarter, topping the consensus estimate of $1.71 by $0.23. The company's revenue for the quarter was up 13.0% on a year-over-year basis. Read the conference call transcript. Does Southern have any subsidiaries? Southern subsidiaries include Mankato Energy Center LLC, PowerSecure International Inc, AGL Resources, Adobe Solar LLC, Alabama Power, Alabama Power Capital Trust V, Alabama Property Company, and more. Who are Southern's major shareholders? Top institutional investors of Southern include State Street Corp (5.88%), Boston Partners (0.59%), Pictet Asset Management Holding SA (0.33%) and First Trust Advisors LP (0.24%). Insiders that own company stock include James Y Kerr II, Stephen E Kuczynski, Kimberly S Greene, Martin Bernard Davis, Anthony L Wilson, Bryan D Anderson, Sterling A Jr Spainhour, Christopher Cummiskey, David P Poroch, Sloane N Drake and James Jeffrey Peoples. View institutional ownership trends. How do I buy shares of Southern? Shares of SO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Southern own? Based on aggregate information from My MarketBeat watchlists, some other companies that Southern investors own include AT&T (T), Verizon Communications (VZ), Duke Energy (DUK), ExxonMobil (XOM), Johnson & Johnson (JNJ), AbbVie (ABBV) and Pfizer (PFE). Company Calendar Record date for 9/8 Dividend8/17/2026Ex-Dividend for 9/8 Dividend8/17/2026Dividend Payable9/08/2026Last Earnings11/05/2026Today11/13/2026Record date for 12/7 Dividend11/16/2026Ex-Dividend for 12/7 Dividend11/16/2026Dividend Payable12/07/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (1m+) 1-Year History Nov 25 Feb 26 May 26 Aug 26 Nov 26 SO's financial health is in the Red zone, according to TradeSmith. SO has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNYSE SectorUtilities Industry Electric Utilities Sub-IndustryElectric Utilities Current SymbolNYSE:SO CIK92122 Webwww.southerncompany.com Phone(404) 506-5000Fax404-506-0344Employees29,800Year Founded1945Price Target and Rating Average Price Target for Southern$97.32 High Price Target$112.00 Low Price Target$74.00 Potential Upside/Downside+3.4%Consensus RatingHold Rating Score (0-4)2.29 Research Coverage21 Analysts Profitability EPS (Trailing Twelve Months)$4.39 Trailing P/E Ratio21.43 Forward P/E Ratio19.09 P/E Growth2.44Net Income$4.34 billion Net Margins16.00% Pretax Margin18.22% Return on Equity13.57% Return on Assets3.52% Debt Debt-to-Equity Ratio1.55 Current Ratio0.84 Quick Ratio0.62 Sales & Book Value Annual Sales$29.55 billion Price / Sales3.71 Cash Flow$9.81 per share Price / Cash Flow9.59 Book Value$38.48 per share Price / Book2.45Miscellaneous Outstanding Shares1,164,260,000Free Float1,162,398,000Market Cap$109.57 billion OptionableOptionable Beta0.30 Social Links Don't Wait for the OpenAI IPOThe AI wave will soon hit public markets with Anthropic and OpenAI set to go public later this year. 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